Quais são as maneiras mais eficazes de criar conteúdo voltado para o cliente usando ferramentas digitais?

We have been following the standard formula of identifying customers through 1. Demographics : Age, Gender, Geo, HHI 2. Psychographics : Attitude, Interests and Opinions Where as we need to understand that if a user is not looking forward to purchase he will not see an ad on a billboard, but if s(he) is in the purchase cycle they will be able to see an ad on an auto rickshaw also. Hence instead of marketing consumers based on affinity, we should target state of mind, HOW? Introducing "SPIC" Model 1. Suspect : Mothers in general consuming Entertainment, Beauty etc 2. Prospect : People looking forward to baby products 3. Intent : People looking for your product like diaper 4. Content : Your Current customers who can be re-marketed

Understand Your Audience: Develop a deep understanding of your target audience, including their preferences, needs, and pain points. Use tools like analytics, surveys, and customer feedback to gather insights. Create Buyer Personas: Develop buyer personas to represent different segments of your audience. Tailor your content to address the specific needs and interests of each persona. Content Calendar: Establish a content calendar to plan and organize your content creation efforts. Consistent and well-timed content helps maintain audience engagement. Use Content Management Systems (CMS): Utilize Content Management Systems to organize and publish your content seamlessly. CMS platforms like WordPress, Drupal, or others provide efficient

Now that you understood that consumer are in different position in the SPIC funnel ie 1. Suspect : Consumers as per Demo and Psychographics 2. Prospect : People looking forward to your category products ex : Baby Products 3. Intent : People looking for your product Ex: diaper 4. Content : Your Current customers who can be re-marketed Now you need to create content as per the need 1. Suspect Content : Emotion and Awareness Based content to drive TOMA, and Brand Love 2. Prospect Content : Education Based to drive understanding for your Brand RTBs 3. Intent Content : Reviews, Ratings, and offer enabled content 4. Content Consumer : We need to create a usage content and a community here to drive better loyalty

Leverage Social Media Platforms: Share your customer-facing content on popular social media platforms. Use tools like Hootsuite or Buffer for scheduling and managing social media posts. Interactive Content Tools: Create interactive content using tools like quizzes, polls, or surveys. Platforms like Typeform, SurveyMonkey, or interactive social media features can enhance engagement. Visual Content Tools: Incorporate visual elements into your content using tools like Canva, Adobe Spark, or Piktochart. Visual content, such as infographics or videos, tends to capture attention more effectively. SEO Tools: Optimize your content for search engines using SEO tools like SEMrush, Moz, or Google Analytics. Ensure that your content is discoverable

Email Marketing Platforms: Utilize email marketing platforms such as Mailchimp, Constant Contact, or HubSpot. Send targeted and personalized content directly to your audience's inbox. Webinars and Online Events: Host webinars or online events using platforms like Zoom or GoToWebinar. These tools allow you to engage with your audience in real-time and provide valuable insights. Podcasting Platforms: Start a podcast to share industry insights or interview experts. Platforms like Anchor, Podbean, or Buzzsprout can help you launch and distribute your podcast. Live Streaming Tools: Use live streaming tools on platforms like Facebook, Instagram, or YouTube. Live sessions create a sense of immediacy and allow for real-time interaction.

Customer Feedback Tools: Collect and showcase customer feedback using tools like Trustpilot, G2, or Yelp. Positive reviews and testimonials enhance credibility and trust. Analytics and Monitoring Tools: Employ analytics tools to measure the performance of your content. Google Analytics, Hotjar, or social media analytics help you understand what resonates with your audience. Collaboration Platforms: Collaborate with your team efficiently using collaboration tools like Slack, Microsoft Teams, or Asana. Streamline the content creation process and ensure everyone is on the same page. Content Personalization Tools: Implement content personalization using tools like Optimizely or Dynamic Yield.

Tailor content based on user behavior and preferences for a more personalized experience. Chatbots and AI Assistants: Integrate chatbots or AI assistants to provide instant assistance on your website. Tools like Intercom or Drift enhance customer engagement and support. Customer Community Platforms: Establish customer communities using platforms like Discourse, Lithium, or Salesforce Community Cloud. Foster a sense of belonging and encourage user-generated content.

Empathetic Storytelling: Interactive Content Personalisation User-Generated Content Educational Resources Social Media Engagement Inclusive Representation Surprise and Delight Consistent Omnichannel Adaptability