Sua equipe está hesitante sobre o feedback do usuário. Como você os convence de seu valor?

To convince my team of the value of user feedback, I start by sharing compelling case studies that demonstrate how user insights have led to successful product improvements. I facilitate a discussion to understand their hesitations and address any misconceptions. I emphasize that user feedback is essential for understanding real user needs and pain points. Additionally, I propose small-scale experiments to gather feedback, allowing the team to see its impact firsthand. By making user feedback a shared priority, I help foster a user-centric culture that drives better design decisions.

Concordo plenamente... ao ouvir os usuários e implementar suas sugestões, as empresas podem não apenas aumentar a satisfação e a fidelidade dos clientes, mas também se inspirar para elaborar novas ideias que ainda não haviam sido consideradas.

Acredito que a empresa precisa manter uma atitude aberta e receptiva ao receber feedback, considerando-o uma oportunidade de aprender e melhorar. Além disso, deve trabalhar nas áreas que necessitam de melhorias.

Acredito que, para traçar metas de prioridades e elaborar melhorias realmente necessárias, o feedback deve ser coletado de várias fontes, priorizando dados quantitativos e qualitativos, e classificando os insights por impacto e frequência. Aqueles com maior potencial para melhorar a experiência do usuário e o desempenho do negócio devem ser priorizados. A partir daí, podem ser estabelecidas metas, como as metas SMART, juntamente com um plano de ação detalhado.

To see how valuable the voice of users is, it can be helpful to make your design team think like users themselves - by putting them in the shoes of a user. Via internal implementation of activities like card sorting and tree tests, cross-interactions between designers can encourage user empathy.

To convince your team of the value of user feedback, share compelling success stories where user insights led to significant product improvements and market success. Present concrete data showing how user feedback can identify pain points early, saving time and resources by preventing costly redesigns. Facilitate a hands-on session where team members can observe real users interacting with the product, highlighting firsthand the gaps between assumptions and reality. Emphasize that user feedback is not about criticism but about building a product that truly meets user needs and drives business success.

Highlight the value of user feedback by showing how it can directly improve and affect user satisfaction and loyalty ultimately leading to better business outcomes in long run. This can be proved by tracking metrics before and after implementing feedback fixes.

Lifecycle management is a key entrepreneurial skill, and there is no reason why it shouldn't be considered as part of the UX value chain as well. Explain this to your team: how would you feel, as a user, if you experienced such issue or such product flaw for the 20th time, or 6 months down the line? Such lifecycle planning can make great designers.