Você está ficando para trás nas tendências tecnológicas do seu setor. Como você pode recuperar o atraso e manter uma vantagem competitiva?

Begin by reviewing your current technology, tools, and processes to see what might be outdated or lacking compared to what’s standard in your industry. It’s important to look at what your competitors are doing—what new tools or technologies are they using that you haven’t adopted yet? Once you have a clear picture of where you’re falling short, focus on specific areas that need improvement, like software, automation, or digital tools. Understanding these gaps allows you to create a plan to address them. Whether it’s upgrading your technology, retraining your team, or adopting new practices, taking these steps will help your company catch up and stay competitive in the market.

Para mantenerse al día con las tendencias tecnológicas y conservar una ventaja competitiva, es esencial una actualización constante. Investiga y suscríbete a publicaciones y boletines especializados en tu sector para estar al tanto de las últimas innovaciones. Participa en conferencias, webinars y cursos de formación para adquirir nuevos conocimientos y habilidades. Conecta con expertos y líderes de la industria para intercambiar ideas y estrategias. Implementa tecnologías emergentes de forma gradual, evaluando su impacto en tu negocio y ajustando tus estrategias para aprovechar al máximo las oportunidades tecnológicas.

One of the most difficult things for most product-driven companies is to be honest with themselves about how has the "Minimum Threshold" changed for Must-Have product functionality/use-case coverage. (Remember KODAK). Be blunt in your assessment and to ensure you stay objective, get the front - end to help you define the gaps. Sure, most sales people will "stretch reality" but the reality is that there is merit to what they say and they are one of the key functions that contribute towards funding development. So listen to what they have to say and be informed well enough to balance outside-in feedback vs inside-out reality to make the right decisions on which gaps to focus on.

To catch up on tech trends and maintain a competitive edge, I begin by dedicating time to continuous learning through industry publications, blogs, and online courses. Attending conferences, webinars, and tech meetups keeps me informed about the latest developments and best practices. I network with industry professionals and join relevant online communities to exchange knowledge and insights. Experimenting with new technologies through pilot projects or hands-on practice helps me gain practical experience. I also set up a regular review process to assess emerging trends and their potential impact on my business. By staying proactive, engaged, and adaptable, I can effectively catch up and maintain a competitive edge in the industry.

O primeiro passo para recuperar o atraso nas tendências tecnológicas é avaliar as lacunas existentes. Realize uma análise detalhada de suas tecnologias, processos e competências atuais, comparando-os com os padrões e inovações do setor. Identifique áreas onde sua organização está defasada e determine as prioridades para atualização. Um diagnóstico preciso ajuda a direcionar esforços e recursos de forma eficaz, garantindo que você saiba exatamente onde concentrar suas iniciativas de modernização.

We live in a day and age where information is a click or a call away. I have found that the combination of networking with the right market analysts (think John Abrahams for example...), key influencers, tracking competitors, keeping up with legislation and regulations, and subscribing to industry forums & associations provide all the necessary foundation to stay ahead of the curve.

Para manter uma vantagem competitiva, é crucial adotar uma cultura de aprendizado contínuo. Incentive sua equipe a participar de treinamentos, workshops e cursos de atualização. Fique por dentro das últimas tendências através de leitura de artigos, participação em conferências e webinars. O aprendizado contínuo permite que sua organização se mantenha atualizada com as inovações mais recentes e desenvolva as habilidades necessárias para implementá-las de forma eficaz.

Building relationships with other professionals can give you insights into what’s working well for them and what new tools or strategies they’re adopting. By expanding your network, you can learn about the latest innovations and best practices directly from those who are leading the way. This not only helps you stay informed but also opens up opportunities for collaboration, partnerships, and even mentorships that can guide your company back on track and keep you competitive. Networking allows you to tap into a wealth of knowledge and experience that can be crucial in staying ahead in your industry.

Networking can be an invaluable tool in your arsenal when it comes to maintaining a sound understanding of tech trends. Begin by making a list of the key experts, voices and decision-makers in your country's tech ecosystem. These will often span Government, industry, academia, and non-profits. Next, ensure you're tuned into what they're saying. Follow them and connect on LinkedIn, subscribe to their newsletters and attend events they're hosting or speaking at. Then, prioritise meeting them in person, perhaps for a coffee or lunch. Ask them about the biggest technological changes coming round the corner and how you can best monitor them. Nurture these relationships and don't be afraid to reach out if you identify trends of your own.

Estabelecer e expandir sua rede profissional é fundamental para recuperar o atraso tecnológico. Participe de comunidades, associações de indústria e eventos de networking. Colabore com outros profissionais e organizações para trocar conhecimentos e experiências. Uma rede sólida proporciona acesso a insights valiosos, novas oportunidades e parcerias estratégicas que podem acelerar a adoção de novas tecnologias.

Start by identifying the most critical areas where new technology could offer significant benefits—whether it’s improving efficiency, enhancing customer experience, or driving innovation. Pilot projects are a way to test the waters, allowing your team to explore new tools and processes in a controlled environment. This approach not only reduces the risk associated with adopting unproven technologies but also provides valuable data and insights that can guide larger decisions. You can assess the impact, gather feedback from users, and make adjustments before a full rollout. If the pilot proves successful, you’re not only ready to scale it but also equipped with an understanding of how to integrate the new technology into your operations.

Implementar projetos-piloto é uma maneira eficaz de testar novas tecnologias em pequena escala antes de um lançamento completo. Escolha uma área específica da sua organização para experimentar uma nova tecnologia e avalie os resultados. Projetos-piloto permitem identificar desafios, ajustar processos e comprovar o valor da tecnologia antes de um investimento maior. Essa abordagem reduz riscos e aumenta a probabilidade de sucesso na implementação em larga escala.

Alinear objetivos, estrategia, estructura e implementación tecnológica es FUNDAMENTAL. La innovacion por si sola NO sirve. GE invirtió en la plataforma Predix para IoT industrial para liderar la revolución digital. Sin embargo, GE no había adaptado su estructura y procesos internos para apoyar la implementación de estas nuevas tecnologías, y como resultado, la adopción fue lenta y los resultados no cumplieron con las expectativas. Esto demuestra que la tecnología por sí sola no tiene valor si no está alineada con una estrategia clara y un soporte estructural adecuado. Finalmente, GE tuvo que reestructurar sus operaciones y enfoque estratégico, evidenciando que la tecnología debe ser parte de un marco integral para generar valor real.

One of the best examples for me came ca 2015, when we were pivoting from an enterprise grade business system towards a block-chain based product that had a totally different set of skills required. We realised that while business analysis stayed by and large the same, we needed a totally different of skills, experience, competencies and behaviours to succeed from "cradle to grave". It was an amazing experience and one that taught me lessons that I apply until today

Adaptar-se estrategicamente às novas tendências envolve mais do que apenas implementar tecnologias; trata-se de alinhar suas estratégias de negócios com as inovações emergentes. Revise e ajuste seu plano estratégico para incorporar novas tecnologias que possam oferecer vantagem competitiva. Garanta que suas decisões de investimento em tecnologia estejam alinhadas com os objetivos de longo prazo da organização, maximizando o retorno sobre o investimento.

One of the boldest yet best tactics that I have seen applied particularly in emerging countries is making a leap to the future, by skipping activities and engagement in activities that force you to play catch up. Think of it like going from 3G to 4G, while skipping 3.5G. Obviously, this makes life more challenging in the short term but if you think about it, the business case is much better!

A inovação constante é a chave para se manter à frente no setor tecnológico. Fomente uma cultura de inovação dentro de sua organização, incentivando a experimentação e a criatividade. Estabeleça processos que permitam a geração e implementação de novas ideias de forma ágil. A inovação contínua garante que sua organização não apenas acompanhe as tendências, mas também lidere o caminho com soluções inovadoras que diferenciam seus produtos e serviços no mercado.