Conflict breeds innovation—but only if managed with vision. Here’s how to lead: Start by asking the hard question: What unites us at our core? Use this as your compass. Then, spotlight shared wins from the past to remind stakeholders why collaboration works. Host a no-holds-barred workshop where every voice is heard, and ideas are challenged constructively—raw honesty drives alignment. Finally, show leadership: synthesize the chaos into a bold, inspiring brand narrative that combines strengths while cutting what dilutes impact. Unity isn’t about pleasing everyone; it’s about committing to greatness together. Lead with purpose, act with courage.

The best approach is to clarify the core brand purpose and start revisiting its fundamental purpose—why it exists, who it serves, and what it stands for. A shared vision can often emerge when stakeholders align around these core principles, which serve as a touchstone for decision-making.

Reuniões de alinhamentos de ambas as partes interessadas conflitantes. Nessa reunião é EXTREMAMENTE importante tem como prioridade o alinhamento da comunicação eficaz das partes com o objetivo único da empresa. Com essa ação simples, atingiram o alvo fácil!!!

To unite stakeholders with conflicting brand visions, start by facilitating open discussions to understand each perspective and identify common values or goals. Use data, market insights, and customer feedback to ground the conversation in objective evidence of what works. Develop a shared vision by integrating key aspects of each viewpoint and aligning them with the brand's mission and long-term strategy. Foster collaboration through workshops or co-creation sessions, ensuring all stakeholders feel heard. Finally, present a cohesive roadmap that reflects the shared vision and outlines clear steps toward achieving it.