Você está começando sua própria agência de marketing cinematográfico. Como você pode garantir que ele se destaque da concorrência?

In the early days, our agency was "hungry", taking on every role offered. We filmed multi-cam events, ran live broadcasts, did corporates, and commercials, and said "yes" to everything. But as our plot unfolded, we found our star roles in corporate video production, corporate communications, and event content creation. It was a strategic shift from being generalists to specialists, honing our expertise in areas where we excelled. The moral of our story? While versatility is good, focus is better! Discover the craft that resonates with you, and evolve within that line —without scattering your creative energies too thin. Keep your lens sharply focused, and you’ll soon find your company name in lights.

Creating our brand identity was a journey into the soul of our company, guided by the values we cherish. My friend Kolja, the mastermind behind our logo, embedded a 'PLAY' button into the 'b', inspiring me to develop our slogan "Keep playing." Since then, It's a motto we embody daily. Our relentless drive for innovation and fresh ideas has not just carved our niche in Bahrain; it has crowned us as leaders in video production and animation. Our brand, playful yet astute, is a testament to a never-ending adventure in creativity. Your brand identity, should be a true reflection of your company's spirit, especially if it's crafted to captivate a specific audience. Keep it genuine, keep it spirited, and never stop exploring (playing).

At bMedia, our journey of seven years has been achieved without a traditional sales force. Our secret? Cultivating a vibrant network and a reputation for excellence in video production. We've built lasting connections and earned the trust of clients who eagerly promote our work. Our success is also supported by our digital presence on Instagram and YouTube, plus our SEO-optimized website amplifies our Google ranking. My advice: Stay proactive on social media, showcase your projects with pride, and share your know-how. Building a strong network isn’t just about making connections—it’s about nurturing relationships that elevate your story. In the world of video production, let your work and your word-of-mouth be your greatest advocates.