Veja como você pode construir credibilidade e confiança ao fazer networking com influenciadores do setor.

It's human nature to want affirmation. It feels good. It's rewarding that the work you're doing is impactful to others. That's why it's so important to pay close attention to what influencers you're engaging with are doing when communicating with them. Imagine walking up to an actor and telling them you loved them in a movie and when they ask you what scene you enjoyed the most, you were unable to name any scenes they were in? No bueno. Deal killer. Pay attention when approaching. You only get one chance to make a great first impression. Make the most of it.

Building credibility with industry influencers involves providing value, being authentic, showcasing expertise, following through on commitments, active listening, nurturing relationships, staying updated on industry trends, attending events, leveraging social proof, and showing respect for their time and boundaries.

Authenticity is the bedrock of any meaningful relationship, including those with industry influencers. Instead of viewing influencers as stepping stones to your goals, approach them as individuals worthy of genuine connection. Take the time to understand their work, interests, and values. When engaging with them, share insights or ask questions that demonstrate your genuine interest. Authentic engagement fosters trust by showing that you value the relationship beyond its potential benefits to you.

Building credibility and trust with industry influencers starts with authenticity and consistency. Engage genuinely by showing interest in their work and offering valuable insights or resources. Regularly interact with their content in a meaningful way, and when you reach out, make sure it's with a clear, respectful message that recognizes their expertise and time. Remember, strong professional relationships are built on mutual respect and shared value!

Your value proposition is what sets you apart and makes you valuable to influencers. Clearly articulate what you bring to the table and how collaborating with you can benefit them. This could include your unique expertise, access to a specific audience or network, or the potential for mutually beneficial projects. When crafting your value proposition, focus on what makes you distinctive and relevant to the influencer's goals and interests.

You wanna be the Yin to their Yang and not the fly in the ointment! If you're trying to collaborate with an influencer, you really need to know what makes them tick---or tiktok :). Seriously though, find ways to add logs to their fire and to accentuate their strengths...maybe it's a fresh new idea, or passing along something you saw on another platform that's working. It doesn't have to be earth shattering. You'd be surprised how far just a little bit of help will take you in building a meaningful relationship with an influencer! Remember, they are creators---doesn't take a lot to fuel their purpose.

Ever see any of the documentaries of the late, great basketball legend Kobe Bryant? He wasn't just amazing in games--his star was created in the gym and in practice first. That's where the great habits take shape--it's consistency and practice. In order to be great at influencing, the same rules apply. Hone, hone and hone some more. Best way to do this is to generate content daily. Stay in your lane too. You've worked hard to be the genuine article and people see that. Stay with that persona--don't switch it up too much or you might lose your way. It's ok to A/B test but not too often.

Consistency is essential for building trust over time. Make a habit of engaging with influencers regularly, whether it's through social media interactions, attending industry events where they speak, or sharing their content. Consistent engagement demonstrates your ongoing interest and investment in the relationship. It also allows you to stay top-of-mind with influencers, making it more likely for them to consider collaborating with you in the future.

Personalization is key to making meaningful connections with influencers. Instead of sending generic messages, take the time to tailor your communication to each individual. Reference specific aspects of their work or recent achievements to show that you've done your research. Share personal anecdotes or insights that demonstrate your genuine connection to their work. Personalized communication signals that you value the influencer as an individual, not just as a means to an end.

As an influencer myself I understand both sides of the business . Be Respectful of Their Time! Understand that influencers are often busy individuals with demanding schedules. When reaching out, be respectful of their time and clearly communicate why you're reaching out and how you can provide value to them. Keep your messages concise and to the point.

Os influenciadores, sobretudo micros, não podem ser explorados levando em conta apenas os resultados que a empresa espera. Também precisamos entender como podemos ajudar que esse influenciador cresça e consiga gerar mais oportunidades de negócios e tornando o perfil ainda mais valioso e atrativo. Isso traz credibilidade para a empresa e beneficia quem vive da produção de conteúdo. Esse alinhamento de expectativas prévio e privilegiando parcerias de médio e longo prazo são essenciais para o sucesso. Todos saem ganhando.

Building credibility and trust when networking with industry influencers hinges on following through with promises and commitments. Consistency in delivering on your word not only demonstrates reliability but also showcases your professionalism and integrity. Whether it's delivering results on collaborative projects, providing valuable insights, or simply being present and responsive, each instance of follow-through reinforces your credibility. Actively seeking feedback and incorporating it into your interactions fosters transparency and shows a genuine commitment to improvement. Honouring your commitments and maintaining open lines of communication, you lay a solid foundation for establishing trust and credibility within network.

I've reached 13M+ video views for my clients via influencer marketing. A lot of those came from long-term relationships with influencers. What I do is quite simple: 1. I actually care and show it. I talk to the influencers like I do to the people I'm getting to know in real life. 2. I care about their opinion and ideas. They know their audience better than I do. 3. I'm upright about what to expect. The deliverables, the amount of feedback rounds, and deadlines are all listed in the contract. I don't demand more free changes or extra posts. 4. I make sure they're paid on time. That's pretty much it. Create a healthy collaboration space and you'll get both the $$$, fun projects, and genuine connections.

As with any business relationship I find getting out of the office is key to building the foundations of trust. I recently invited one of our key beauty product influencers out for a round of golf. When we weren't complaining about the state of the greens and the weather; our time together led to some invaluable, reciprocal exchanges. We both work hard to stay informed on things like TikTok's algorithms, changes to transactional features of the platform, the evolution of AI for content creators to name a few. Relationships are key in any business, this is no different. The best ideas generally always accidently emerge from relaxed chit-chat!