Como você pode construir um relacionamento forte com clientes e usuários após o lançamento do seu produto?

I have found listening for mutual opportunity is the best way to build authentic relationships with your clients. The opportunity must be mutually beneficial. If B2B both parties should be able to identify the money they made or some other positive gain. If B2C the customer must walk away feeling enriched.

One of the best ways to show your customers and users that you care about them and their needs is to listen to their feedback, whether it is positive or negative, and act on it. Feedback can help you improve your product, service, or customer experience, and also make your customers and users feel valued and heard. You can collect feedback through various channels, such as surveys, reviews, social media, or email, and respond to it promptly and professionally. You can also use tools like UserVoice or SurveyMonkey to gather and analyze feedback easily.

There are many ways to reach out to customer for feedback, like you have mentioned a few in the above. However, what's key really the action after gathering the info. We have to conduct study using Business intelligent or data analytic in determine whether the customer's feedback is aligning to the product vision and goals. Being customer centrix is good so long we are not following blindly. Lastly, segmentise the customer's input is crucial for setting up a more sustainable business strategy.

Another way to build a strong relationship with customers and users is to provide them with reliable, timely, and friendly support. Support can help you solve their problems, answer their questions, and address their concerns, and also demonstrate your expertise and professionalism. You can offer support through various channels, such as phone, chat, email, or social media, and use tools like Zendesk or Freshdesk to manage and track support requests efficiently.

It is all about Human touch vs "Machine" touch, which one can build a stronger and sustainable relationship. Typically, human touch will give a more sentimental value to customer, no matter how advance the technology can be, A.l. being A.l., will require huge data stat and all these to be used for power up AI bot, Chat Bot & etc. In other word, this can be attended easily by human aka Client Services Account Manager to another individual who is prefer a human converation instead an AI bot unless AI bot become identical to a human, then perhaps it will be the most effective way in building a stronger relationship.

Engaging with customers is absolutely important, but it's only part of building strong customer relationships. The next step is deeply empathizing with your users’ journey, understanding their pain points, and seeing things from their perspective. In my organization, we even encourage the leaders and executives that we coach to step into the real world and walk through the user journey themselves This hands-on experience can be eye-opening—it helps them relate better to their users and be more responsive to their needs. It helps them continually refine and innovate, ensuring their customer service isn't just good but exceptional, and it can transform customer engagement into genuine connection.

A third way to build a strong relationship with customers and users is to engage with them and their community. Community can help you create a sense of belonging, trust, and loyalty among your customers and users, and also increase your brand awareness and reach. You can engage with your community through various channels, such as blogs, forums, social media, or events, and use tools like Hootsuite or Buffer to manage and schedule your social media posts effectively.

A fourth way to build a strong relationship with customers and users is to reward their loyalty. Loyalty can help you retain your customers and users, increase their satisfaction and advocacy, and also generate more revenue and referrals. You can reward your loyalty through various methods, such as discounts, coupons, freebies, or loyalty programs, and use tools like LoyaltyLion or Smile.io to create and manage your loyalty programs easily.

A fifth way to build a strong relationship with customers and users is to learn from your mistakes. Mistakes can help you improve your product, service, or customer experience, and also show your customers and users that you are human and humble. You can learn from your mistakes by admitting them, apologizing for them, and fixing them, and also by asking for feedback and suggestions on how to avoid them in the future.