Como criar uma campanha de storytelling de sucesso para obter uma vantagem competitiva nos negócios?

Las historias son una herramienta poderosa que te ayuda a conectar con tus clientes, generar confianza e inspirar. Ademas, te ayuda a potenciar tu propuesta de valor y a diferenciarte de la competencia, ya que logras crear conexiones reales con tus usuarios. 💫

🔸️Use cross-cultural narratives Embrace diverse & inclusive stories that resonate across different cultures and demographics. This broadens your campaign’s appeal & showcases your brand’s commitment to diversity. Cross-cultural narratives can help in tapping into new markets & connecting with a global audience on a more profound level.

Craft impactful storytelling campaigns for a business edge. I specialize in creating authentic narratives that resonate and stand out. I use visuals and engaging content across platforms, weaving emotion into the brand story. Leveraging customer testimonials and success stories, I build trust and tailor campaigns for maximum impact. I analyze performance to refine and adapt narratives, aiming for a distinctive and memorable brand presence.

In my experience, the heart of great brand storytelling is underpinned by understanding your target audience’s needs and motivations. We’re all neurologically wired to respond to stories. Therefore, storytelling is THE human engagement vehicle for brands of all sizes. When you couple smart storytelling techniques, with an understanding of your brand’s core, personality, archetype, that’s when the real magic happens. As we begin to establish a consistent and compelling brand persona, across our brand stories and comms, we start to attract the right people to us.

Leveraging collaborative storytelling can revolutionize your business narrative. Invite customers to share their own experiences related to your brand. This approach, where customers become co-creators of your story, deepens their connection to your brand and transforms them into organic ambassadors. It's a two-way street: your brand provides a platform, customers add authenticity and relatability. This not only boosts engagement but also forges stronger brand loyalty through shared narratives. In essence, every customer story weaves into the larger fabric of your brand's identity, creating a rich, multi-dimensional narrative tapestry.

🔸️Integrate interactive elements like quizzes, polls, interactive videos and stories to increase user involvement and create a more memorable and personal experience. Interactive elements can also provide valuable insights into your audience’s preferences and behaviors, allowing for more targeted storytelling in the future.

Part of the format is the tone of voice of your story. It's been proven that humor is often a very good means to bring your message across. But... there's a subtle balance here, because every human being as well as every culture has its specific sense of humor. A great example of good use of humor is the Landrover add depicting the mud-covered beast of a car with the words 'The smell of burnt blubber'.

2. Sometimes, it is the format that chooses you. Most of the time, actually (because in marketing, you are out of those personal notes or book-about-yourself segments that you write and collect from time to time… yes, I know about them). This article is an example: to write contributions, you need to think-split into 6 parts of max 750 characters. Really? How am I supposed to tell my story on storytelling in just that? And here goes the second tip: make it about you. I mean, not about yourself, but your view, choices, what you like to hear. Even in the third person, storytelling is a dialog between you and someone else. Or everyone.

Seja criativo independente do formato que escolha utilizar. Porém, não esqueça de levar em consideração a voz da marca, as preferências do seu público, como ele se comunica, e de inserir elementos comuns ao seu público, de modo a criar maior conexão e sentimento de identificação.

La elección del formato adecuado es esencial para dar vida a tu historia de la manera más efectiva. Hay diferentes formatos disponibles y selecciona el más apropiado para tu campaña de narración. - Vídeos. La poderosa experiencia visual. - Podcasts. La voz que conecta. - Blogs. La profundidad de la escritura. - Publicaciones en redes sociales. Brevedad con impacto. - Infografías. Datos visualmente atractivos. - Libros electrónicos. Profundidad y valor añadido. - Webinars. Interacción en vivo. - Presentaciones. Impacto visual en Ddirecto. La clave es alinear el formato con el propósito de tu historia y las preferencias de tu audiencia. Puedes combinar varios formatos para crear una experiencia completa. Cautiva, inspira y conecta.

👉🏻 Leverage User-Generated Content (UGC) Encourage your audience to share their own stories relating to your brand or product. This not only creates authentic content but also fosters a deeper connection with your audience. User-generated stories can be powerful endorsements and provide a variety of perspectives that resonate with a broader audience.

Toda buena historia sigue la estructura clásica de tener un principio, un medio y un final. En el inicio, presenta el escenario, establece el tono y presenta a tu protagonista. En el medio, desarrolla el conflicto, crea suspense y mantiene el interés. Finalmente, en el desenlace, proporciona una conclusión o deja espacio para la reflexión. Protagonista, conflicto y resolución. Utiliza detalles para pintar imágenes claras en la mente de tu audiencia. Captura la atención desde el principio con un gancho que invite a seguir leyendo o escuchando. El clímax es el punto culminante de la historia, donde la tensión alcanza su punto máximo. Cierra tu narrativa con un CTA claro, guiando a tu audiencia hacia el próximo paso a seguir.

A good storytelling narrative* consists of basic elements that are repeated, as if to drill them into the audiences mind. Just watch the annual Apple product launch with a notebook and a pencil and you'll surely end up with 4-5 words with a lot of checkmarks... * More about this in the 'Storytelling' volume of The Inspiration Series.

3. Narrative is about establishing a sequence and following it. But sometimes, your purpose changes in the path. Because the path itself might clear your vision and make you adapt objectives. Narrative is also about the story’ part, not the ‘telling. Because, yes, storytelling is about characters, roles, structure, dramatic cells, and other technical parts. But it is also about owning the subject, the clock, and the voice. About choices and connections, speaking tone, writing tone, drawing tone. About emotions and hormones. One can relate story as the objective matrix and telling as the subjective matrix. Uh, oh... now you realize that in storytelling you have at least two instruments to be perfectly tuned to make words, or images, dance.

Uma forma bacana de organizar essa narrativa é ir do mais geral para o mais específico. Defina de forma mais abrangente e superficial o que será o início, o meio e o fim da sua narrativa, então, vá refinando aos poucos e especificando os pontos dentro de cada etapa. Isso ajuda a organizar as ideias e a não perder pontos importantes que podem acabar não recebendo atenção necessária. Após esse levantamento, faça uma revisão excluindo o que é conteúdo desnecessário ou eliminável, provendo uma varredura completa na sua narrativa.

Developing an engaging storytelling campaign is just "baby steps". The real magic happens when you test and refine your narrative. Gathering valuable feedback from your audience, colleagues and mentors is crucial. Measuring the impact and effectiveness of the campaign, using data and analysis, drives success. The ability to make adjustments and improvements based on the results and insights obtained is the differentiator that turns a story into a powerful tool for achieving business objectives. In the world of storytelling, constant evolution is the key to standing out and maintaining a lasting competitive advantage

If you have only 1 tagline, 1 creative brief, 1 ad campaign, 1 channel to promote, and 1 automation design, you are definitely underprepared. Make sure you A/B test your campaign to find out what content is working and what is not working. Always have a trial run period where you continuously put out cohesive content and products, then figure out the best combo for your message :)

4. Reviews you will do forever and as much as you can, or support (since it is painful). Because you made it personal, remember? But in marketing, meaning professional storytelling, the show must go on. And there are deadlines (oh, how many interesting relations we can make with the word ‘deadline’ in an article about storytelling). That is the reason brands hire professionals. They quick-cut head trips to accomplish it. Skills are essential. Experience is supplemental. Opinions… everybody has one. That is what makes the game fun. Do you wanna storyplay with me? Leave a comment…

Existem diversos testes para validar e refinar uma narrativa. Estar aberto para os feedbacks, mesmo que sejam ruins e desconfortáveis, é essencial. Não se apegue ao que foi feito, tenha em mente que o objetivo do trabalho é alcançar, realizar e influenciar o usuário final e não o seu criador. Portanto, esteja aberto às mudanças necessárias no projeto. Também aproveite esses momentos para buscar aprimoramento profissional e feeling.

La fase de prueba y refinamiento es crucial para llevar mejorar tu campaña de storytelling. Algunas sugerencias de este proceso: - Recopila feedback de tu audiencia, tu audiencia es tu mejor crítico y consejero. - Solicita comentarios directamente a través de encuestas, comentarios en redes sociales o incluso mediante sesiones de preguntas y respuestas. - Aprende qué partes de tu historia resuenan más y qué aspectos podrían necesitar más claridad. - Consulta a compañeros y mentores. - Mide el impacto y eficacia. - Aprovecha los datos y analiza. - Ajusta y mejora constantemente. - Realiza pruebas A/B. - No tengas miedo de realizar cambios significativos si es necesario. - Mantén la coherencia con tu mensaje central.

5. Here is the article gap (did you note nobody else commented?). Remember: every storytelling in marketing is trying to sell you something or have something from you. The LinkedIn A.I. sets the selling speech to this 5th part of the article, almost at the end of your journey, convincing you to share and promote. And it already has from you data, the attention, the time you spent reading, the contributions we all made (including this). And this is okay, since you are willing to play your role in this pact. So, this is the last lesson for now: storytelling needs to create a pact. It needs to be fruitful in some way to essentially exist. A subjective relation of good or bad feelings, agreements, or disagreements, but never indifference.

Busque canais onde seu público esteja mais presente. Pode parecer óbvio, mas muitos erram por escolher os canais de forma automática ou partindo dos motivos errados. Se não souber os canais principais do seu público, ou não tiver certeza dessa informação, não haja no achismo. Existem mecanismos de research que podem te ajudar a responder essas perguntas. Não é seu público que deve vir até você, é você que deve ir atrás do seu público. Quem não é visto, não é lembrado.

Other aspects to consider...: - Empathy - Adaptability of the context - Improvisation ability - Focus in the topic - Focus in the public

SEX! (Now that I have your attention, I'd like to emphasize that you first need to get the attention, before any text is read)

Crafting a storytelling campaign in business for a competitive edge? It's like being a wizard in the corporate world. Here's my thought: Know Your Magic Spell (Your Unique Selling Point): Identify what makes your business unique. Choose Your Wand (Right Format): Just like a wizard chooses a wand, pick the right format for your story. Conjure a Relatable Hero (Customer-Centric Story)Every great story needs a hero, and in business storytelling, that's your customer.