Como você pode determinar o preço certo para seus serviços de consultoria?

Expensive 💎things are priceless. One of the most valuable things that can be provided to people and Companies is consultation. Are diamonds💎 and gemstones have known prices in the market? But we also find people giving gifts such as diamonds and something more expensive. To set or Determining the consultation price is based on the assessment of the situation and who are the parties requesting the consultation. We can go further than that. We say that sometimes it is required that you provide consultations and pay for it.

Ignore the AI-generated BS on the left. If you're selling consulting, you're in the business of expertise. Selling this by hours is a flawed concept, because it's against client's interest and against your interest. At worst, charge for outcomes. As a rule of thumb - embrace value-based pricing.

- Understand your worth and the unique benefits you bring to your clients. This includes your years of experience, education, training, and professional background - Your value is not just an end product; it's the long-term financial gain and impact you create for your clients - Look at competitor prices and industry benchmarks to understand the pricing landscape in your niche - Be flexible with your pricing structure, offering various options such as hourly rates, project-based rates, monthly retainers, value-based pricing, or pay-for-results

Think about your experience, the demand in the industry, the competition, and the value you offer when deciding on a pricing for your consulting services. Investigate market prices, evaluate your abilities, and account for overhead expenses. Doing customer surveys and modifying prices in response to comments and market developments may also be beneficial.

- Understand what are the fixed costs—like softwares your use for every project, outside services you use for every project to deliver parts in your services. - Understand variable costs—like surveys, research if required, professional services if required etc. - Understand your own time involvement. All these can help you understand better.

Consider this: - How much value (in terms of clarity) do you create for the client? Does your work bring him 2x revenue, 5x revenue, 10x revenue or more? Does your work help him save more time, reduce his effort more? These questions can bring more clarity.

One thing I've found immensely helpful when pricing myself as a brand consultant is to flip the script on value. Instead of just looking at cost-based or market-centric models, I focus on "impact-based pricing," and it's transformed my approach. Here's why: Positioning your expertise as a value multiplier, not just a cost-adder, elevates your entire offering. You're not just putting in hours; you're strategically orchestrating brand shifts that yield exponential returns for your clients. This reframing automatically nudges you towards a price point that reflects the value you offer. By focusing on the value you generate, not just the time you invest, you unlock a pricing strategy that's both financially rewarding and deeply fulfilling.

Having a detailed understanding of the competition is fundamental in pricing your services. Here is why as simply as possible: Your price solidifies your position. You cannot position successfully unless you understand who and what you are positioning against.

Analyse competition to understand their price points, but never build your price based on theirs. If you are better positioned, you might charge very very differently. Probably way more than your competitors.

Your positioning plays a huge role. It creates big differentiation point to help your charge way higher. And that's why you should be positioned very strongly that you don't need to change your positioning for at least 5 years.

Set the right price for your consulting: - Consider your costs & desired income. - Highlight your expertise & quantify its value. - Research market rates & position yourself competitively. - Understand how your services impact clients & justify the price. - Adapt your pricing based on competition and market demand. I believe, Pricing is an ongoing process, so experiment and adapt as you gain experience.

Consider the complexity of the project, potential impact on client's business, and your unique expertise in addressing their specific challenges when determining your pricing.

Understand what the industry standard is through research. Your experience and expertise also counts as a key determinant. Your affiliations, what renowned bodies are you affiliated with and what do consultants with such affiliations charge.

Consider your overall expenses, consider your marketing and sales capability (probably built it better) to crank up the price, your ability to get to the root of the problem without getting into advice mode. Working on your personal self to define the price you want to charge to the market.