Como você pode desenvolver uma proposta de valor de TI inovadora que também seja prática?

Developing an innovative yet practical IT value proposition begins with understanding the client's needs and industry landscape. Leverage cutting-edge technologies like AI or blockchain to propose innovative solutions aligned with client goals. However, ensure solutions are feasible, scalable, and cost-effective. Emphasize tangible benefits such as efficiency improvements or cost reduction. Involve stakeholders to refine the proposition and gather feedback, ensuring it meets both innovative and practical requirements. By balancing innovation with practicality and aligning with client needs, the IT value proposition can effectively drive value and address key challenges.

Identifique seu mercado-alvo, entenda o seu cliente. Antes de tudo, compreenda as necessidades e dores do seu mercado-alvo. Quais problemas eles enfrentam? Como sua empresa pode ajudá-los?

The most important thing is to take an 'other centered approach'. In other words, don't be obsessed with your own ideas, but rather observe peoples' challenges and frustrations, by immersing yourself in their worlds. Spend long stretches of time with people and document not just what they are saying to you, but their body language and their range of expressions, from frustration to joy when they are doing their work.

Developing an innovative yet practical IT value proposition involves aligning technological advancements with tangible business benefits. Identify specific pain points within the target market and tailor your proposition to address these challenges. Clearly articulate how your IT solutions offer efficiency, cost-effectiveness, or enhanced capabilities that directly impact the client's bottom line. Emphasize user-friendly interfaces and seamless integration to ensure practicality in implementation. Highlight measurable outcomes and return on investment to demonstrate the concrete value your IT innovations bring.

Defina seu valor exclusivo e os serviços da empresa. Liste os serviços específicos que sua empresa de TI oferece. Isso pode incluir desenvolvimento de software, suporte técnico, consultoria, entre outros.

Teste e refine sua proposta de valor. Sua proposta de valor deve enfatizar os benefícios reais que seus serviços trazem. Por exemplo, se você oferece soluções de segurança cibernética, destaque como isso protege os dados do cliente.

Comunique sua proposta de valor, identifique o que torna sua empresa única. Pode ser a expertise da equipe, a abordagem ágil, ou a capacidade de resolver problemas complexos de forma eficiente.

Developing an innovative and practical IT value proposition requires a strategic and creative approach. I think it has happened to everyone, while designing an architecture or while developing a project, to think of new developments to improve the existing one or even to create a new product. From personal experience, these ideas must be recorded to be taken up again at the time of periodic assessments. It is very useful to sketch prototypes to be able to present them, if necessary, at the time of the periodic financial statements. This way you can get immediate feedback from the rest of the group or from customers.

To develop an innovative yet practical IT value proposition, align it closely with your overall business strategy. Start by understanding the specific needs & pain points of your target audience. Identify how your IT solutions can address these challenges & contribute to achieving the company's strategic objectives. For example, if your company aims to improve customer engagement, your IT value proposition could focus on developing innovative CRM software that streamlines communication channels & enhances the customer experience. Ensure your value proposition is clear, concise, & tailored to resonate with your target audience. Aligning your IT value proposition with your broader business strategy increases its relevance & effectiveness.

Alinhe sua proposta de valor com sua estratégia. Comunique-se de forma simples e direta. Evite jargões técnicos complicados. Use exemplos práticos e evidências concretas para respaldar sua proposta.

Developing an innovative IT value proposition that is also practical involves aligning technological innovation with the specific needs and objectives of your target audience while ensuring feasibility and viability. Here's a step-by-step approach to achieving this: Understand Customer Needs and Pain Points Identify Innovative Solutions Validate Feasibility and Viability Articulate the Value Proposition Demonstrate Practicality and Implementation Communicate Benefits and ROI Iterate and Refine Provide Support and Continuous Improvement