Como você pode posicionar seu produto para o sucesso em um mercado global?

Your product had better be AI Driven and be easily and smoothly integrated with other tools/resources and platforms. No, longer will Digital Marketers put up with 5 or 10 systems and not one of them (talking) to another. Single Sign On (SSO) will soon be a must for business and their day to day operations.

From a software perspective, begin by pondering: Does your software genuinely resonate with your user base? Here's where to start: 1️⃣ Product-User Match Define your user personas with precision. Refine your software based on user behavior. Validate through beta testing and user feedback loops. 2️⃣ Global Coding Standards Adapt to diverse coding practices. Ensure compliance with international data regulations.

Position your product globally by understanding diverse cultures, adapting to local preferences, offering multilingual support, and leveraging global marketing channels for widespread reach. Flexibility, cultural sensitivity, and targeted localization are key for success.

Customer need with modern technology is better weay to product launch into highly competitive market. There are some features which you adopt from outside market to evaluate you product like digital panels, prest functions, compact design, looks, advertising ect.

By taking a comprehensive and culturally sensitive approach to global product positioning, businesses can increase the likelihood of success in diverse markets and build a strong global brand presence. in my opinion the key factors include developing deeper understanding of cultural differences, market dynamics, and competition.

Your value proposition, IF based on deep human insight, shouldn’t change drastically from region to region or customer type to customer type. Your articulation of that value proposition, however, should. This large-to-small or “think globally, act locally” approach has even spawned new words like Glocalization: developing and distributing globally but also adjusting to accommodate the user or consumer in a local market.

You must maintain a consistent global brand image while adapting certain elements to suit local preferences. and ensure that your brand message aligns with the core values and aspirations of diverse cultures.Ensure compliance with local regulations and standards in each market. Another key aspect is to address legal and regulatory requirements to avoid obstacles and build trust with consumers.

As we know, there is no global success without success in local markets. While it is important to maintain a global image, it is very important for success in the local market to adapt the value proposition to the local character. Positioning and depositioning should be done in accordance with local competition and target group, and it is very important to localize communication in accordance with the local market.

Going back to the customer experience journey and launching an OTC product it's essential to get an early understanding of local patients' condition awareness, diagnostic awareness tools and most importantly how good is the solution awareness. Once those questions are answered and barriers identified it will help develop strategies to overcome lack of mental or physical availability

Why marketing strategy localization is important? Here are just a few reasons: Different demographics use different channels: Not everyone uses Google Search. Influencer marketing needs to be localized Overlapping markets need careful management: When you have a global presence, it's important to be aware of the potential for overlap between similar markets. For example, paid advertising campaigns in one country might spill over into a neighboring one due to a mixed population. This can lead to problems like inconsistent messaging and pricing, which can damage brand perception. Local feedback is key Open communication and coordination between different teams and agencies managing different markets.

Need too choose the 'right channels' sure, but actually need to hit all the channels to appropriate degree. For example agriculture sales are driven by face to face interaction, yet even the oldest farmer is still on the internet, seeing FB adds, and missing that sector if you are selling into Ag would be a miss.

Again, this piece is such an important and underestimated key success factors in the highly regulated OTC, Oral Health sector. We need to work in the boundaries of clear regulations, educate our consumers and maximise our claims against some of the existing knowledge gaps (such as condition awareness, solution awareness) How do we educate our consumers, patients and healthcare professionals about product superiority - this where clinical studies can give you an edge.

I'm not sure why legal and technical aspects are only in fourth place when they should be first. It simply doesn't make sense to waste time if the legal regulations are insurmountable obstacles to getting our product on the shelves. Here, it's always cheapest to pay the most expensive consultant.

Expanding globally is a country by country approach. Each product in each country will have their unique regulatory, legal, and compliance requirements that need to be understood and adhered to, this will take time and investment to reach a starting point. Do your research beforehand. Customer will also have different characteristics and drivers, whether that be more sustainability, performance, service, relationship or cost driven.

in my experience learning from customer works best when you form strategic partnerships with local businesses, distributors, or retailers. This alone is such an important factor while leveraging the expertise and networks of local partners to navigate the complexities of different markets

The emphasis on learning from customer feedback and market trends underscores a commitment to continuous improvement, acknowledging the dynamic nature of global markets. The recommendation to experiment, iterate, and form strategic partnerships reflects an understanding of the need for adaptability and collaboration in the face of evolving market dynamics.

Since I'm in e-commerce, this part is quite simple for us thanks to the widespread practice of leaving product reviews, as well as the ability to quickly conduct surveys among buyers of specific products. Of course, the biggest signal is whether customers choose to purchase our products and whether they come back to us.

You do need to hear the customer... but sometimes they are actually wrong. Not because they are not smart, but because they are not experts in your product like you are! So a humble balance of pushing your idea while listening & incorporating theirs is needed for success.

One thing I found helpful (particularly when working on brands with limited investment) was a Test & Learn approach. Elements that worked were scaled up at pace and less successful elements of marketing mix were reviewed and improved, sometimes dumped.

you must regularly monitor performance metrics, customer feedback, and market trends; and be prepared to adapt your product positioning and strategies based on evolving market dynamics.

In some instance or scenario, it is ostensible to scale up or adjust your product as you deploy to the market. Listening and working closely with each and every customers, acquiring their inputs as you iterate and customize your product to fit customer's needs/requirements. Along the way, recognize if there is opportunity for enhancement as you experiment the product in the market. The key is to capture best industry current practices while exploring innovative solution to deliver robust performance of the product.

From my experience as a product specialist, successfully positioning a product in the global market hinges on cultural adaptability and local market understanding. For a tech product we launched globally, localising content was key – not just translating language, but also adapting to cultural nuances and consumer behaviors in each region. We also conducted market-specific research to understand each region’s unique needs and preferences, tailoring our marketing strategies accordingly. This approach ensured that our product resonated well across different markets, maximising its global appeal and success.