Como você pode usar as mídias sociais para promover uma cultura de trabalho e uma comunidade positiva e solidária?

Visibility & Transparency: Use social media for leaders to share insights, increasing relatability and inclusivity. Digital Water Coolers: Use platforms like Slack for casual conversations, fostering camaraderie. Empathy & Support: Share experiences and comfort during tough times, building a supportive community. User-Generated Content: Encourage sharing work-life and success stories, enhancing company's brand and employee value. Learning Opportunities: Offer webinars, Q&As, resources for professional development, boosting job satisfaction. Innovation & Creativity: Encourage sharing of ideas and thoughts, fostering a sense of value and innovation. Remember, a respectful online environment with clear digital etiquette is vital.

Leveraging both your company page AND personal page is the way to achieve this. Creating a strategy and content calendar that includes the team, highlighting different departments, including all philanthropic activities, individuals, achievements, growth moments, etc.

If you're feeling FOMO, anxious about something at work, or just unmotivated to start a project, endorse someone on LinkedIn, or leave a supportive comment for a friend or community member. Write a review for a book you really liked on Amazon. Getting into action helps us switch our brain out of anxious mode, and doing something good for someone else also makes us feel good.

I'm pro practical advice so.... Leverage social media for transparent communication, celebration of team wins, and fostering camaraderie by hosting virtual meetups, share employee stories, and encourage knowledge sharing. This nurtures a positive, collaborative work culture and strengthens community bonds.

When choosing a platform, in addition to taking time to understand the audience on that platform and whether they're aligned with your audience, it's also important to think about the frame of mind they're likely to be in when using the platform. For example, Facebook is a very social social network. LinkedIn is much more business oriented. The frame of mind of people using Facebook is likely to be casual and non-business focused. Consequently, business-related messages on Facebook aren't likely to work that well. Conversely, social or "fun" messages on LinkedIn aren't likely to work that well. Frame of mind is important when attempting to connect with audiences through any communication channel, including social media channels.

Authenticity: Be genuine in your communications and actions, showing your true self and values. Respect: Acknowledge others' opinions and perspectives, fostering an environment of mutual respect. Active Listening: Show genuine interest in others' thoughts and ideas, promoting open dialogue. Positive Interaction: Encourage uplifting conversations, fostering a supportive community. Transparency: Be open about your intentions and actions, building trust. Inclusivity: Ensure all voices are heard and valued, enhancing community cohesion. Remember, an authentic and respectful approach is key to nurturing a thriving community.

Many of my clients are solopreneurs or thought leaders who have social media channels they use for business purposes as well as channels they use in their personal lives. The problem is that for small or solo businesses it's really hard to separate the two. You may think you're doing that, but your audience may not be. If your name is integrally tied to your business, what they see you sharing through a social channel on Facebook, for instance, will also become part of their overall image of your business. They won't separate the two, and you shouldn't either. Your personal brand is made up of all of the touchpoints that your audience has with you. Make sure you're being cohesive and aligned with your messaging across all channels.

Authenticity and respect are crucial on social media, allowing you to express your personality while maintaining professionalism. Here are some tips on how you can strike a balance between the two — 1. Authenticity builds trust and meaningful connections with coworkers. People want to connect with you and your content. 2. Maintain positive relationships online. Unless negativity is on brand, in which case, go for it! 3. Your social presence reflects your personal brand so share content that aligns with values and direction. Don’t let external factors redirect you. It takes strength to show up in such a public way. It's important to strike a balance between authenticity and maintaining a presence that positively furthers your brand.

Wisdom is knowing when to post, and when putting the phone down is the wisest post of all. When you do decide to post be real, over being polished.

There are millions of people around the globe, that will have similar work experience as you. But there is no 1 other person SAME as you. You need to get the most out of your past experiences, opportunities and relationships and use them all to build and share your true authentic YOU. Don't look for a niche. Be a niche!

There’s a flip side to this tactic: if not every employee is treated the same, i.e. public S/O, then the tactic excludes. And not everyone is on social media, so the recognition initiative must have a backup method.

When you publicly recognize and uplift your coworkers, you're not only fostering a positive atmosphere within your organization, you're also showcasing to the world that your workplace is a hub of growth and mutual support. Think of Moira Rose from Schitt's Creek: "When one of us wins, we all win."

Even though fear and shocking news spread faster then love and positivity, is up to you to choose what you want to be: - a person who spreads pain, fear and judgement or - a person who spreads love, hope and positivity. Pick wisely. It changes you as well as the people around you.

Public Recognition: Publicly acknowledge individual achievements to foster motivation and pride. Positive Feedback: Provide constructive praise regularly, promoting a positive environment. Celebration of Milestones: Highlight team or project successes, reinforcing shared accomplishment. Personalized Appreciation: Tailor recognition to individual preferences for a more impactful experience. Consistency: Maintain regular recognition, ensuring ongoing engagement. Inclusivity: Ensure all contributions, big or small, are recognized, fostering a sense of value for all. Remember, shared positive feedback and recognition are crucial for a thriving, motivated community.

If you're stuck somewhere, then ask. In your company channel or DMs, doesn't matter. Just ask. Find who's been through where you are at that point. Ask for tips. Take those tips and share them with the next person. But, be mindful that no one has all the answers - we're all learning as we go.

The more you give, the more you receive. Be kind and genuine, spread your know-how for free and you will see coming people to you to ask for help. In the future you can even earn some coins from it, but only if you will wish to genuinely help others.

From what I've observed, posts that highlight the activities, milestones, and accomplishments of colleagues tend to be the most successful. People are drawn to positive stories and relatable connections. They enjoy celebrating the successes of their peers, who they often view as friends. This is particularly true on platforms like LinkedIn. Whenever we share a celebratory story about a team member on LinkedIn, the engagement skyrockets. This approach fosters a community feel among employees, irrespective of their position, location, or department.

Shared Celebrations: Celebrate team milestones, holidays, and personal achievements together. Fun Activities: Organize virtual games, challenges, or events for communal enjoyment. Honor Traditions: Maintain company traditions or establish new ones to foster a sense of belonging. Creative Expression: Encourage members to share creative ideas or talents, adding fun and diversity. Inclusivity: Ensure all members can participate and enjoy, considering various interests and needs. Balance: Maintain a balance between work and fun, promoting a healthy, enjoyable community environment. Remember, fostering a fun and celebratory atmosphere is key to a vibrant, engaged community.

Celebrating and having fun with coworkers on social media can be a fantastic way to foster a positive work culture and create a supportive community. We'll explore the benefits of celebrating and having fun with coworkers on social media, along with some practical ways to make it enjoyable for everyone involved. Benefits: Positive memories: Celebrations create lasting positive memories. Camaraderie: Fun activities build strong connections. Stress reduction: Enjoyable moments alleviate workplace stress. Demonstrating involvement: Show genuine interest in coworkers' lives.

Prioritize: Identify what tasks or interactions need your immediate attention. Time Management: Dedicate specific time slots for community interaction. Delegate: Share responsibilities among community members to avoid burnout. Self-Care: Allocate time for rest and rejuvenation to maintain your energy levels. Boundaries: Define clear work-life boundaries to avoid overcommitment. Efficiency: Use tools and platforms to streamline community management and save time. Remember, balancing time and energy effectively is essential for sustained, productive engagement in a community.

Always remember why social media companies are in the game. The more time you spend on the platform equals more chances for you to interact with ads and the ability for the platform to serve more inventory. It's important to not get lost in a rabbit hole of negative posts, content, or things that don't make you happy. The more you interact with these posts the more the algorithms will feed these posts to you. Instead focus on things that you enjoy. Comment on these when you have time, click like, and/or share. You will see a better balance on your feed when you do this and social media can create the positive energy we desire!

For me this is all about systems and processes. Social platforms are designed to absorb attention like a black hole sucks in light. You need to approach it as a creator and not a consumer. Create content away from the platform. Jet in and post and then spend a few minutes engaging with other and then - out. Ideation needs the friction removed. Use prompt lists, and default topics to short cut the content process so you can get to the point past. Don't second guess yourself. Publish or burn. Use a timer. Make it a game to beat the clock. Finally - it's a post and not the full story. Think of each post in a tapestry and the tapestry tells the story - not the stitch.

I think it important that leaders don't abdicate from social media. If you want your teams to step up and (a) be responsible and (b) engaged and visible - then leadership needs to provide strong internal role models. This might mean expanding the comfort zone or prioritising differently - but if you want a connected and engaged culture then you need to walk the walk. As organisations become more virtualised and real world encounters less frequent - being visible & relatable as an online leadership persona becomes critical to employee engagement and retention. When in person workplace presence is eroded and there's no close leadership relationship bonding the identity to the workplace - commodity is all thats left. That's not good news.

Because the luster of LinkedIn mentions is fading, a hand-written note has returned as the all-inclusive recognition method. Bring back basics and bust out the pen and postcard.

With social media being such a pervasive part of our daily lives, it's no wonder it's also becoming an essential tool for companies to build a positive and supportive work culture and community. Effective community management on social media platforms is crucial to foster a beneficial and productive work environment. As a community manager, it's vital to leverage social media to promote a culture of collaboration, communication and transparency. Social media provides an excellent channel for employee recognition and reward, employee advocacy, and engagement with external stakeholders. By using social media in this way, you can create a supportive work culture that ultimately drives employee satisfaction, productivity, and retention.