Como você lida com uma situação em que o conteúdo de um influenciador não ressoa com seu público-alvo?

When content is not upto the expectation or as per the business requirement, it is better to analyze audience feedback. Engage with your audience to understand their reactions and preferences. This insight can guide adjustments in your strategy, whether it’s refining the message or tweaking the content itself for better alignment with audience expectations.

El ajuste de la comunicación del/de la influencer con tu marca solo se logra si la voz de tu marca está perfectamente definida. De hecho, tener ese trabajo hecho te mostrará quiénes son las personas que tienen un papel de influencer que están más alineadas con tu propósito de marca. Hacer el camino inverso nunca será un acierto. ¿Por qué? Pues porque el influencer tiene su propia personalidad y si ésta dista demasiado de la de tu marca, el resultado se percibirá algo forzado. Por eso recomiendo conocer en profundidad la voz de la marca y buscar colaboraciones de este tipo después.

When an influencer's content misses the mark, I dive into analytics and audience feedback to pinpoint the disconnect. Then, I collaborate with the influencer to refine their approach, injecting brand insights and audience nuances. By harmonizing their voice with our brand's essence, we co-create content that resonates, engages, and drives results, ensuring a symphony of relevance and impact.

"Réagissez rapidement et ajustez," conseille Gary Vaynerchuk, expert en marketing digital. J'analyse les données pour comprendre ce qui ne résonne pas avec votre audience. Je sollicite obligatoirement un feedback direct de son public pour identifier les points de friction. Je collabore avec l'influenceur pour adapter le contenu, en alignant mieux le message avec les intérêts et les besoins de votre audience. Je teste toujours de nouvelles approches ou formats pour voir ce qui fonctionne mieux.

As a seasoned marketer, I've seen influencers evolve from broad appeal to niche connections. Successful influencers must adapt their content like musicians evolve their sound. Data helps identify audience shifts, allowing us to guide influencers towards content that resonates. For example, an influencer who initially built their following on humor might notice a shift towards serious topics. By leveraging data, we can suggest incorporating more substantial discussions. Ultimately, an influencer's success lies in their ability to adapt with their audience. Marketers can play a crucial role in helping them navigate this ever-changing landscape and maintain their long-term relevance.

📌It is very shocking when one promotes your content and instead of getting positive results, one feels frustrated. This is a familiar problem that results in lost chances and resource investment, of no productive use. ✔ The main point to remember is the necessity of initiating the conversation with the desired influencer. It may be expedient to share the impressions worked out by the target audience and discuss the outcomes together with others in order to maximize the understanding of how the content is to be adjusted in order to suit the perspective viewers in the most effective manner. In so doing, you not only increase the pertinence of the information disseminated but also improve your collaboration.

when two parties coexist within a professional contract in the field of creation and communication, the fight often lies between the structuring of the creative imagination and the objectivism of human resources and managerial theories. Finding the right balance to satisfy both sources is above all to allow the satisfaction of both parties who will collaborate on the realization of a project.Being part of the content creator or the agent who structures the artist, all parties have a contribution and a different facet to transmit to the public but also different knowledge sharing. It is therefore important that meetings are organized weekly so that neither party feels frustrated.

Maintaining an open dialogue with the influencer is crucial to fostering a successful partnership. Engaging in open and respectful conversations helps bridge any gaps in understanding and ensures that both parties are aligned on objectives. This open exchange not only encourages adjustments that enhance alignment with your brand but also preserves the influencer’s authenticity. This collaborative effort ensures that both the influencer and the brand are satisfied with the desired outcomes.

Además de revisar el contenido, es necesario mantener una comunicación clara desde el inicio. El o la influencer tiene que tener claros: los objetivos de la marca con esa campaña, el tipo de persona a la que se dirige, qué cosas puede hacer y cuáles no. Además, guiar en el proceso de manera proactiva, no solo ayudará al éxitos de la actual campaña, sino también de futuras colaboraciones.

Each individual has a niche according to their professional sector or the network they have created. As an agent or manager it is important to create a targeted analysis of what description of the target audience exists before the creation of the content to be able to anticipate to a lesser extent the potential reactions of the type of professional who resides in the first relational circle of the targeted social network . Indeed, strategically, to be able to reach the most users we must be able to satisfy the first circle of spectators that we have among the subscribers to then be able to consider the influence of people who are outside the circle.

Review process should be established and made a practice during any project management cycle. It ensures that the content aligns with your brand and is relevant to the intended audience. If something doesn’t quite fit as per the requirement, you can provide constructive feedback, allowing you and the influencer to collaborate on adjustments before the content goes live. This approach helps maintain both the influencer’s creativity and your brand’s integrity.

In my experience, addressing a situation where an influencer's content does not resonate with your target audience involves analyzing data. By examining metrics such as engagement rates, audience demographics, and feedback, I can gain insights into why the content might not be connecting. This data-driven approach helps identify specific gaps or misalignments and allows for adjustments in content strategy, influencer selection, or messaging to better align with the interests and preferences of the target audience.

The analysis of the data can still be distorted if we follow the techniques of creating content that encourages the most likes or comments since it is possible that the publications most conducive to debate can generate the most attraction to a content creator. In this sense, there is no exact science of strategy to guide the creation of future content but rather experimentation and following the different current trends.

Questioning and prospecting are two founding elements for any evolution to achieve different objectives aimed at growing the footprints of influence.in this sense, strategy adjustments aim to evaluate all the actors creating the atmosphere of influence and content creation both from the point of view of the one who receives the information and the one who creates it.However, we must not forget that all ambitions must evolve gradually following a very specific process and that virality only comes after perseverance.

There is no science of influence yet, but the science of marketing is the basis of the influence market. There are as many target audiences as niches and content creators. The education of influencers and users must be built since this social branch has not yet celebrated its twenty years of existence.However, it seems that the education of influencers is mainly done through learning and raising awareness of the basic rules of business, the market and marketing since virtual social networks are part of the e-commerce sphere.

Desarrollar un proceso o una metodología específica para este tipo de colaboración sin duda ayudará. Además de establecer qué roles de la empresa se verán involucrados en dicho proceso. Cuanto más procedimentado esté, mejores resultados proporcionará y más eficiente será.