Como manter os clientes voltando?

Data is crucial; however, it's something that you would use as part of the journey to enhance their experience and success. To truly understand your customers, you must leverage and nurture a natural human relationship to create a safe environment for open communication and a bond of trust. Of course, having a background and understanding of what they do and need is essential to initiate these conversations and approaches.

The catalyst for customer loyalty from my perspective begins with a question. Carefully listening to their answers will inform how the relationship evolves. You need to demonstrate that you have heard them and then share options as well as likely outcomes. In short, you are giving advice and helping them visualize a future state. As long as you deliver that advice honestly and with their best interest in mind, they will return. Listening+Questions+Advice→Return Customer

It’s silly to think you can be everything to everyone. Identify your ideal client profile (ICP) and channel your efforts to get in front of those people. They will feel valued because you have tailored your approach to them specifically.

My "keep customers coming back" strategies are: 1. By providing great customer services 2. Understand their needs and requirements 3. Give them consultative service 4. Guide them with honesty and integrity 5. Address issues and concerns proactively. 6. By building relationship Follow these simple rules before diving into other complicated analysis and data related issues.

The first step for me is figuring out why they are actually here. What is their expected outcome? What do they want? What were they promised by the sales team? Once I understand this, I am able to check internally if we have given this to them (if not, why not?)... and then we can have an honest conversation about deliverables and expectations

Communication is everything, I mean everything. Warren Buffett said - "Now, you can improve your value by 50 percent just by learning communication skills-"

There’s a reason we have two ears and one mouth. One of the easiest ways to build loyalty among customers is the LLP approach: listen, learn and plan. * Listen to what makes this customer unique and special. * Learn their “why” and their goals. * Plan your strategy as if this is your only customer because that’s how you want them to feel about your brand.

Creating a structured Quarterly Business Review is highly beneficiary to maintain customer engagement and satisfaction while staying respectful to their time. A QBR allows your customers to be heard and engaged with your latest developments without bombarding them with irrelevant emails and non personalized surveys.

Be available - don't hide behind a Webpage or a telephone number that no one answers. When a customer has a problem, be contactable and empathetic

Being honest is key; Don't over promise the service you can offer or on what the product can deliver. However, when you do the service, always endeavour to exceed the clients expectations. That way, they will always come back and refer others to you.

A good way to ensure your company continues to provide value to your customers in a rapidly changing environment is to create a structured dialogue between the revenue department of the product department. By utilizing this method you can guarantee that your customer needs are being considered in your service development.

Rewarding loyalty means two things: 1) rewarding customers for every action that brings value to your brand - and there’s much more than purchases! Example: referrals, social shares, visiting a store, wearing your brand while surfing (ask me more about the latter, it’s a good story 😉) 2) rewarding them with more than just discounts. In a time where everybody can offer discounts, how are you making your brand customer experience unique? You can use partner rewards, experiences, events, special services and much more

Couldn't agree more with 2). To add - Loyalty programs, Personalized offerings, Exclusive Previews etc. Also - not to forget Feedback and Action. Satisfied customer are loyal customers. Customer Retention & Experience in today's digital world isn't a mere side dish, it's the main course. Recipe? Equal parts exceptional service, incentives and relentless commitment.

Trust is everything, and it's starting with your sales process. To keep customers satisfaction throughout his life cycle in the company it's important to create a sales process that encourages honesty. The best way to do that is to have a good understanding of your strengths and to use those in an honest and transparent way throughout the sales process as well as reaching out to potential customers that your service would be most beneficial to.

Creating a structured Quarterly Business Review that encourages dialogue and feedback from your customers is a proven way to maintain engagement while remaining respectful to their time and avoiding non personalized emails and surveys. However, to ensure your customers know that their feedback is being appreciated it's important to follow up with every development and let your customers know that their opinions are being heard and reviewed.

Teach the customer to "co produce" the service In the telecoms space, customers hate having to download their monthly invoice, show them how to do it and explain how the bill is structured

Just be a PERSON. Mistakes happen. Success Happens. People drop balls, get sick, resign, get fired. There are hundreds of reasons why something good or bad happens. As long as the customer feels they are respected, heard, acknowledged and valued as PEOPLE... then we have a solid base to begin building a relationship

I think 6 most important factors to come back customers are : 1. sale dreams to customers, like Nike: just do it, it's not about buying shoes, it's inspiring. 2. using buyers as teachers. 3. always respect, hear, and watch the customer 4. after-sale services 5. be a good source of information about your product and anything connected to your product 6. be honest with the customer but get open the door for continuing conversation