O que você faz se as expectativas do seu cliente estão sufocando sua liberdade criativa como designer gráfico?

Understanding the limits imposed by client expectations is pivotal in navigating stifled creativity. Each project presents its unique parameters, whether budgetary constraints, brand guidelines, or specific client demands. By delineating these boundaries upfront, one can gauge the extent of creative freedom available. Remember, constraints often breed innovation, serving as catalysts rather than hindrances to creativity. Embrace these limits as opportunities for ingenious solutions, leveraging them to elevate the design process and exceed client expectations.

When designing for a client there is, generally, more than one concept. You can design one concept within their constraints and another one leaning towards your creative freedom, or a little bit of both.

At the end of the day, it’s the client who is paying the bill and they have a right to have their vision finalized. You can try and nudge to something else but it’s their decision.

It's integral that the customer understands the medium. Most discrepancies when Design teams are translating someone's vision into the medium's capabilities the sales or liason with the customer needs to be clear and help pave the way for customer satisfaction and being able to manufacture something that is meeting financial expectations

I've had multiple instances where I've sent first or second version drafts and sketches, already being tunnel vision for how the final design would turn out, but sent them over for feedback out of contractual obligation. Although I'm not proud to admit it, I've found myself reading feedback from clients, thinking their ideas were horrible and set out to fulfil them- only to show them the bad outcome that I had presumably predicted. In many cases however, these feedback set me on new creative paths that took me out of my tunnel vision and improved the design beyond my initial visions. Creativity thrives in constraint, so be critical whether the client, or you as the designer is stifling the potential of the project! 😁

This may not be a popular opinion but maybe it should be. While it’s true that sometimes you have to concede to a clients “vision”, YOU are the expert. If a client doesn’t value your expertise perhaps it’s best to find a client that does. I have a background in branding strategy and identity design, there is not a lot of flexibility when your work is based on data that has been analyzed inside and out. The wrong creative choices could be destructive. That’s not something I can easily give in to. That being said, sometimes you do. And that’s ok. Sometimes you compromise your better judgment for a conflict free interaction, that’s NOT ok. If you must give in, create conflict. Express the importance of your ideas and back it up with facts.