O que você faz se sua estratégia digital precisa de inovação, mas seu orçamento e recursos são limitados?

We've all been there. Innovation doesn't have to break the bank! Focus on what you can do - repurpose existing content, tap into free design tools, and leverage user-generated content. Get creative with audience engagement - host live Q&As or polls. Remember, sometimes the most impactful strategies are the most resourceful ones.

Have you ever heard about Pareto's law? In short, it says that 20% of the causes are responsible for 80% of the effects. When applied to business, it suggests that a small group of our objectives could yield the majority of revenues. It's uncommon to have access to unlimited budgets and resources. Therefore, prioritisation becomes essential. However, determining what exactly to prioritise can be challenging. A practical method involves leveraging Pareto law to identify which goals, once achieved, will drive the majority of the business. It's crucial not just to rely on actual data but also to anticipate future scenarios. By doing so, especially in digital strategy, you'll likely uncover opportunities for innovation as well.

Revisit your digital strategy goals and ask yourself: Impact vs. Cost: Analyze which goals can have the most significant impact with the resources you have available. Prioritize goals that maximize returns on your limited investment. Quick wins: Identify smaller, achievable goals with a high innovation potential. Achieving these early wins can boost team morale, generate valuable data, and potentially free up resources for further innovation. Long-term vision: While focusing on immediate goals, don't lose sight of your long-term vision. Choose goals that pave the way for future innovation and technological adoption.

Your digital strategy goals should always align and support your business objectives. With limited budget- which is mostly the case - prioritization is key. Evaluate what is the single digital strategy goal that will help you achieve your overall business goals. Assess what activities will have the desired impact on your business. Adjust your digital strategy accordingly and am3nd your action plan.

This situation varies depending on the sector you are in. For example, if I was an e-commerce brand, I would choose a single medium for myself and start from there and continue. For example, Facebook is a convenient medium to create demand and meet this demand. In addition, by being very active in the owned channels, I would establish a very good organic bond with my target audience. I have witnessed that a brand with a very good number of Instagram followers can make very good sales with very low prices per result with only 1-2 sales campaigns on Facebook.

Leverage existing assets and resources to make effective send efficient use of your budget. Consider how you can repurpose existing content, what existing tools you can leverage, such as design software, CRM, emailing tools. Assets what are existing tasks you can automate in order to free your professional team's time. Play to your strengths. Consider the 20-80 rule - where can you put 20% effort to get 80% results. What are your low hanging fruit?

Look at your existing resources and identify ways to utilize them for innovative purposes: Team expertise: Tap into the diverse skillsets and knowledge of your team. Encourage brainstorming sessions to explore innovative solutions using existing expertise. Underutilized resources: Are there existing tools, software licenses, or data sets within your organization that could be repurposed for innovative applications in your digital strategy? Content library: Can you use existing content in new ways? Consider repurposing content for different platforms or audiences, creating mashups, or using it as a foundation for new content campaigns.

When facing the need for innovation in your digital strategy with limited budget and resources, embracing strategic partnerships can be a highly effective solution. Seek out organizations or individuals whose strengths complement yours and who can offer the resources or expertise you lack. Such collaborations can result in mutual marketing initiatives, joint product development, or cross-promotion opportunities, amplifying your reach and capabilities without substantial investment. Partnerships not only extend your resource pool but also bring fresh perspectives and ideas, driving innovation in a cost-effective manner

Explore strategic partnerships to expand your resource pool and access new capabilities: Collaboration with other departments: Partner with internal departments like design, data science, or user experience to leverage their expertise and resources for your digital strategy. Industry partnerships: Collaborate with companies in your industry or complementary sectors to share resources, co-create content, or cross-promote each other's offerings. Open-source communities: Many open-source communities offer free tools, software, and templates. Contributing your own expertise to these communities can also be a valuable way to give back and potentially gain access to valuable resources.

Embrace existing tech creatively, prioritize high-impact projects, and foster team collaboration. Opt for cost-effective tools like open-source software and cloud services. Iterate quickly through testing and learning, refining successful strategies. Forge partnerships for added resources and insights without hefty investments. This way, we can innovate efficiently and stay ahead in the digital landscape.

Streamline your digital strategy processes to free up resources for innovation: Automation: Automate repetitive tasks wherever possible. Use project management tools with built-in automation features to free up team members for more creative endeavors. Focus on core activities: Identify and eliminate unnecessary complexity in your workflows. Focus team efforts on core activities that directly contribute to achieving your digital strategy goals. Agile methodology: Embrace agile project management principles with short sprints and iterative development cycles. This allows for faster feedback loops and quicker adaptation to changing needs, fostering innovation.

Consider how your community can be a resource for innovation: Crowdsourcing: Launch crowdsourcing campaigns to generate innovative ideas, solve specific problems, or collect valuable user data. This can be a cost-effective way to tap into the collective intelligence of your audience. User feedback: Actively solicit user feedback through surveys, focus groups, or social media interactions. User insights can help identify areas for innovation and tailor your strategy to meet evolving needs. Beta testing: Engage your user base in beta testing new features or pilot programs. This allows you to gather valuable feedback early in the development cycle and iterate more efficiently.

In the past, our consumers were always the greatest source of innovation. It costs nothing to ask your email list or social networks for new ideas, and people love to be heard and contribute meaningfully to something. By making a contest out of it, we were able to gather a large list of ideas and see which ones were the most repeated.

1. **Prioritize Goals**: Focus on key objectives to allocate resources effectively. 2. **Leverage Free Tools**: Utilize free or low-cost digital tools and platforms to innovate within budget constraints. 3. **Crowdsource Ideas**: Tap into the creativity of employees or stakeholders for innovative solutions. 4. **Strategic Partnerships**: Collaborate with complementary businesses or organizations to share resources and innovate together. 5. **Incremental Changes**: Implement small, incremental changes rather than large-scale overhauls to minimize costs while still driving innovation.

I have always loved the model that I think was originally invented by Coca-Cola: The 70/20/10 = NOW/NEW/NEXT rule. Put 70% of your budget to NOW: the tried and tested, standard marketing executions that keep the lights on and the wheels of commerce moving. 20% of your budget should be applied to NEW: Marketing that you have tested successfully, or that has worked in another category but is new to the total system. Finally, allocate 10% of your budget to NEXT: Completely experimental marketing, innovation, and tests. If they fail, they failed on a small scale or part of the market. If they succeed they become part of the NEW allocation, while successful NEW concepts get bumped up to fully implemented NOW work.

Foster a culture of experimentation within your team: Low-cost prototyping: Develop low-cost prototypes using basic tools and resources. This allows you to test new ideas quickly and cheaply before committing to larger investments. A/B testing: Utilize A/B testing to compare different approaches and identify the most effective solutions for your digital strategy. Fail fast, learn faster: Embrace the concept of failing fast and learning quickly. Encourage experimentation without fear of repercussions. Analyze failures as valuable learning opportunities that inform future innovation efforts.

Metrics and Measurement: Track the effectiveness of your innovation efforts. Measure the impact of your campaigns and experiments to identify what works and refine your approach for future innovation initiatives. Culture of Innovation: Cultivate a company culture that values innovation and encourages creative problem-solving. Celebrate Success: Recognize and celebrate innovative achievements within your team. This motivates continued creativity and reinforces the value of innovation within your digital strategy.