Quais são as estratégias de engajamento do cliente mais eficazes para o desenvolvimento de produtos?

Identifying the target customer is the most important step. Hyperpersonilazation has already made the life of product manager difficult but this can be addressed by having multiple products targeted at different customer segments. Product development is not one time activity but it needs to continuously evolve as the target segment evolves. The product co creation as per customer feedback is critical to ensure we are not shelving lots of product. Co creation will help us minimize too many product launches.

Become your critique and ask wh-questions brutally. Scan the environment and develop your hypothesis first and don't assume anything. Accept that you could be wrong once you validate your hypothesis after collecting, analyzing and interpreting the data - use more of qualitative techniques for niche. Scattered Diagram, Venn Diagram and Joint Probability and Dispersion Of Data and Strata - Some statistics that you should know after collecting the data. Understand your customer is not easy. Economic, Social, Demographic and technological elements should be equally focused. One of the most common mistakes I am seeing these days that customer definition gets biased by selecting Generation-Z - wrong, biased anr judgmental

Understanding your customers is not a one-and-done event, but a long-term investment that requires follow through to be meaningful. Checking in, validating assumptions, and course-correcting, when necessary, are required mechanisms for maintaining not only healthy customer relationships, but also successful and sustained growth.

In-depth customer engagement for product development involves actively gathering feedback based on user personas, usually through surveys and beta testing. Utilize social media and communities to interact with customers, address concerns, and provide responsive support. Develop informative content that educates and engages customers about your product, building a stronger connection, implement gamification and reward loyal customers. This multifaceted approach ensures a comprehensive understanding of user needs and enhances the overall development process.

In addition to understanding customer segments, it's crucial to emphasize the significance of ongoing engagement and relationship nurturing. While segmenting customers helps in tailoring products and communication, building a deep understanding of their evolving needs and preferences requires continuous interaction. Implementing feedback loops, customer journey mapping, and sentiment analysis tools allows for real-time insights into customer behavior and sentiments. This ongoing dialogue fosters a customer-centric approach that goes beyond merely meeting stated needs, enabling businesses to anticipate and adapt to changing customer expectations, thus fostering long-term loyalty and advocacy.

To gather customer pain points, which are an eminent part of the user journey, conduct targeted surveys on a selected sample from your target population, analyze customer support interactions, and monitor online reviews. You can use post-purchase surveys to pinpoint challenges faced during product onboarding, ensuring a comprehensive understanding of UX.

In the context of the customer journey, defining use cases and users is crucial. Use cases help outline specific scenarios where customers interact with your product, guiding the design of features for each stage. Defining users allows you to understand diverse customer personas, ensuring your product caters to various needs and preferences. This comprehensive approach ensures a well-tailored user experience, addressing specific touchpoints, emotions, and pain points at each stage of the customer journey. Use cases are a majority aspect of successfully delivering feature driven development sprints and a ensuring user focus on the project at hand.

It's not only about defining and understanding touchpoints, it should also be about agreeing on KPIs for each journey stage. It's crucial to have them. It makes it easier to collaborate with different departments since they see themselves in them and can understand their impact on the overall customer journey better. If some of them can be tight back to financials - even better for company wide buy-in

Understanding the customer Journey or user journey is one of the important item. Be it design or write-up, making the customer journey gives better visualisations of customer pain points and help to identify other unknown exceptions. This also helps to categories the flows in use case as well

In advanced business development, listening to your customer' pain points and storytelling are the most powerful way to make your customers engaged

Sometimes product development or creative teams fall in love with their own ideas and products so much that the value proposed to be delivered to the end user via that product is forgotten. Over improvising and one-stop-solve obsession often leads to an array of unused features, breaching budget and losing the core idea. Customer feedback sessions are an eye opener where product owners realise where to divert their energies and actualise the promised benefits. What’s useful is eventually used.

Just also remember that customers don't always know what they want, they don't always see far enough into the future, aren't always on top of the latest tech advances, etc. Sometimes someone needs to make that leap of faith into a whole new area and era, eg when the automobile was introduced instead of using horses ...

Co-creation allows for the early identification of potential issues or challenges. By testing MVP and gathering feedback, companies can address concerns before a full-scale product launch, saving both time and resources.

From my experience, your development methodology is a strong indication on how well your customers will adopt the final product. Using an Agile/Iterative approach in building out your product or solution will garner participation and buy-in from your target audience. Leveraging off the "Proof of Concept" methodology will also support the delivery phase by mitigating the "surprise" aspect of the anticipated solution/product.

Ensuring an omnichannel platform where all channels converge is important. This helps collate all the feedbacks from customer. Instead of new product launch, product manager should launch new version after considering customer input. This also gives insight on product acceptance. Based on pareto rule 80 / 20 rule one level of hyperpersonalization may be considered at this stage. Collaborating and acknowledging customers whose input were adopted in the product. This approach will create higher degree of stickiness and loyalty.

Building a community around products involve creating a space where users can connect, share experiences, and engage. The platform must be selected carefully, and a welcoming environment should be created that facilitates and moderates discussions. Exclusive contents, events, and challenges for different customer segments can play a key role. Cross promotions and analyzing feedback from involved customer groups can be valuable. Building a community around a product takes time, so patience and focus on genuine connection must be practiced.

To gather additional pain points for customer engagement, run surveys, feedback forms, and social listening tools. Analyze customer support interactions and delve into online discussions to identify recurring issues. Leverage data analytics to pinpoint common challenges, enabling proactive resolution. Incorporating these insights will enhance the community-building strategy and address customer concerns effectively.

Well, I don’t think this is completely practical in corporate scenarios given the Product line. The customers are well guarded and we do not usually allow one customers data or inputs be available for the other to see. However, we do gather all the feedback and inputs from customers.. digest and make them into actionable stories.

Some products are driven by emotions. It is great to build a movement around your product, a starting point is the use of influencers

Product development from technology stand point, i believe having a detailed interaction with the community and right mode of communication and their configuration play vital role. Any product introduced to internal or external customer should offer community engagement related to development, complaints or feedback, right channel to divert any query and regular upskilling and training engagement is the key to build a community and ecosystem that eventually supports product development. Workshops talking about new enhancement to any product, virtual conferences and inviting community experts for an interactive talks provides a great support in community building and strengthening expertise within community.

I also encourage learning from prospective customers that vanish during the buying motion – those that abandoned the shopping carts. Designing targeted campaigns to understand reasons for abandonment from such potential future buyers will lead to additional nuggets for your product teams to learn from. Another often missed out input is from unhappy customers – those that end up spending valuable time with your product support teams to get their issues resolved. Incentivize them when needed for more in-depth feedback to build better servicing experience for your product. Incorporating above diverse inputs will help you fine-tune product and associated customer journey to ensure better product experience overall.

A well-crafted rewards program can include exclusive discounts, early access to new products, loyalty points, or special events. This initiative not only incentivizes repeat business but also turns our loyal customers into brand advocates, positively influencing word-of-mouth marketing. By consistently recognizing and appreciating their loyalty, we can build long-lasting relationships and ensure our customers feel genuinely valued and appreciated .

Rewarding loyal customers goes beyond just transactions, building a relationship grounded in trust and positive experiences. By offering discounts, personalized recognition, and exclusive benefits, businesses not only show appreciation but also cultivate brand advocates who, in turn, attract new customers through positive word-of-mouth.

In the context of product development, I don't see how rewarding your loyal customers come in as a key part of the strategy, this might be more useful somewhere in the product lifecycle. However, some of the following could be more rewarding in addition to the earlier mentioned points. - putting in place a engagement mechanism for receiving feedback from your customers. This way, you know what matters most to your customer. - carrying them along in test run and pilots to get a feel of the product. - acknowledging their contribution and this is where reward may be giving to those who have contributed to your product development through feedback and testing. - Finally you should adopt a co-creation or customer-centric design process.

An example to continue keeping loyalty customers engaging with brands. The brand can organise interesting educational activities for the loyalty customers. Allow them to bring friends to join the activities and convert the new friends to become new customers.

🐴 Keep in mind Henry Ford's wisdom: “If I would have asked people what they wanted, they would have said faster horses.” When building something new, it is important to understand and empathize with the problem people have that you want to solve, but you can't ask them how to solve it—if they knew, they would have solved it already. Building new products takes guts and a willingness to follow your own vision.

One of the most important in product development and should be considered by all product managers is product support. Once the product is in the customer’s hands supporting it becomes most essential for any organization. This service impacts customer satisfaction and the customer for life relationship. Establishing a good support service starts from product development where all the needed enablement information should be part of the development process. There are many challenges in establishing a very high level support service but all organizations should really invest in it and strive to offer it with the highest level practices like they would do with their product development.

1. Gather feedback: Surveys, interviews, user testing. 2. Co-create: Involve customers in ideation, testing, and refinement. 3. Build community Forums, social groups, dedicated platforms. 4. Reward loyalty: Points, discounts, exclusive offers, early access. 5. Analyze data: User behavior, feedback, usage data. 6. Be transparent: Communicate updates, challenges, plans. 7. Encourage user-generated content: Reviews, testimonials, contests. 8. Customer-centric culture: Embed feedback in development. 9. Continuously adapt: Learn, adjust, and optimize.

In addition, as a Product Manager, it's essential to highlight the importance of maintaining a strong connection with our users through regular feedback and interactive prototypes. The customer feedback loop ensures we understand evolving needs, prioritize effectively, and enhance overall satisfaction. Meanwhile, interactive prototypes let users experience key features hands-on, helping us refine the product efficiently and create something that resonates seamlessly with our audience.

Your consumer engagement strategy is nothing but your plan for creating an ongoing positive experience that keeps your consumers coming back to your product and service. Start by shifting your focus on what matters; the stages - Discovery, Considering, Buying, Loyalty, Advocacy and each requires different types, strategies and process to map, analyse and implement. Customer engagement is about making it easy for customers to do business with you by reducing the effort they need to exert to resolve problems with your product or service. Gartner calls this “effortless experience.” The best outcome through engagement is when you have a product/service that's perfect all thanks to feedback from the actual customer/user!