Quais são as plataformas de publicidade online mais populares?

Google Ads (formerly Google AdWords) Facebook Ads Instagram Ads (part of Facebook Ads Manager) LinkedIn Ads Twitter Ads Pinterest Ads Snapchat Ads Microsoft Advertising (formerly Bing Ads) Amazon Advertising YouTube Ads

Google Ads es la plataforma líder en publicidad online, abarcando redes de búsqueda y display. Permite crear anuncios para aparecer en resultados de búsqueda, sitios web, aplicaciones y más. Con herramientas y datos de Google, optimizas campañas, alcanzas a tu audiencia y mides el rendimiento. Funciona con un modelo de pago por clic (PPC), pagando solo por clics en tus anuncios.

The most popular online advertising platforms include Google Ads, which dominates search engine advertising with its vast reach and targeting options. Social media giants like Facebook Ads and Instagram Ads offer powerful audience targeting capabilities and engaging ad formats. Additionally, Amazon Advertising is increasingly popular for e-commerce businesses, leveraging its vast customer base and purchase intent data for effective campaigns.

O Google Ads apesar de um alcance gigantes e diversificar os lugares anunciados, não representa a com maior performance hoje no nicho de infoprodutos. Hoje o Facebook e Instagram tem um potencial de escala e vendas muito maior. Porém é importante você se manter presente com o Google Ads, ganhar marketing share e pelo menos em Search ter sempre um anúncio rodando. O Google em geral é muito mais uma plataforma de busca, e com banners de remarketing.

In my experience: Running ads on above mentioned platforms are effective but its depends on the type of business and ICP that we are targeting. For Instance -Google ads worked for the products i worked like Telecommunications, HRMS, HelpDesk and Mail -Whereas, Running Account specific campaigns, Linkedin helped us somewhat.

From my perspective, Facebook Ads provides an unparalleled opportunity for businesses to reach their target audience with precision and effectiveness. The platform's robust targeting options allow advertisers to tailor their campaigns to specific demographics, interests, and behaviors, maximizing the chances of engagement and conversions. Additionally, the ability to track performance metrics in real-time empowers advertisers to make data-driven decisions and optimize their campaigns for better results continuously. However, it's essential to stay updated with Facebook's advertising policies and best practices to ensure compliance and maximize the return on investment from ad spend.

Facebook Ads es una plataforma poderosa que aprovecha la gran base de usuarios y datos de la red social. Permite crear anuncios para diversas ubicaciones, segmentar audiencias y medir resultados. Además de cumplir objetivos publicitarios, Facebook Ads te inspira a contar historias auténticas y construir conexiones significativas con tu audiencia. Cada anuncio es una oportunidad para impactar positivamente y dejar una huella duradera en el mundo digital. ¡Inspírate y conecta con tu comunidad!

In my opinion, Facebook Ads offer an unequaled chance for businesses to reach their target demographic with precision and effectiveness. The platform's comprehensive targeting tools enable marketers to personalize their campaigns to specific demographics, interests, and behaviors, increasing the likelihood of engagement and conversion.

Facebook Ads leverages the immense user base and data of the social network to provide a potent online advertising platform. Advertisers can showcase content across various placements, including the news feed, stories, messenger, audience network, and Instagram. With precise audience segmentation, creative testing, and performance tracking, Facebook Ads offers a competitive bidding system for ad space.

Facebook Ads is a powerful online advertising platform that has several advantages. First, it has an enormous reach, with over 2.9 billion monthly active users from diverse demographics, making it a great option for businesses looking to reach a wide audience. Second, Facebook Ads offers highly targeted advertising options that use user data such as demographics, interests, behaviors, and life events. This ensures that ads are seen by people who are most likely to be interested in the product or service being advertised, which can increase engagement and conversion rates. Lastly, Facebook Ads benefit from an engaged audience that is actively consuming content, making them more receptive to advertising messages.

LinkedIn Ads es una plataforma de publicidad online especializada, centrada en la red profesional y sus usuarios. Con LinkedIn Ads, puedes crear y publicar anuncios en el feed, la bandeja de entrada y la red de socios de LinkedIn. Utiliza herramientas y datos de LinkedIn para segmentar audiencias por sector, puesto, habilidades y más. Funciona con un modelo de coste por impresión (CPM) o coste por clic (CPC), pagando según las vistas o clics en tu anuncio. Aprovecha esta plataforma para llegar a profesionales relevantes y construir tu marca de manera efectiva.

With a user base exceeding 850 million professionals, LinkedIn stands as the largest global professional networking platform that provides access to individuals who are actively seeking business connections and career advancement opportunities. With LinkedIn Ads, advertisers can take advantage of precise targeting options beyond basic demographics, which allows them to target professionals based on their job title, company size, industry, skills and expertise, and educational background. Its B2B marketing focus sets it apart from general social media platforms, making it an ideal choice for businesses looking to connect with other businesses, generate leads, and promote their products or services tailored to professional requirements.

More for b2b advertising and highly recommend for collecting leads instead of immediate conversions. And from here on, utilise other social media platforms for further influence.

LinkedIn ads is one the best advertising platforms when targeting B2B businesses. There are several ways for reaching the relevant people and for example you can upload your own targeting companies for the campaign manager. If you are targeting specific industries, job functions or even specific IT skills, the LinkedIn Ads is the place for advertising. You can create your own account for free to LinkedIn Campaign Manager and check what kind of targeting criteria's are there. That is the best way for getting know to the platform. The price is a bit expensive compared to other advertising platforms have to say though.

LinkedIn Ads are all about reaching professionals. Think of targeting people by job title, company, or industry. Also, it is great for B2B marketing. If your product or service is for other businesses, LinkedIn is a powerful tool. LinkedIn Ads can be more expensive. However, the quality of leads can often make it worth the investment.

Twitter Ads es una plataforma de publicidad en línea dinámica que aprovecha la naturaleza conversacional y en tiempo real de la red social. Te permite crear anuncios para aparecer en la cronología, búsqueda, tendencias y perfiles de Twitter. Utiliza herramientas y datos para llegar a tu audiencia según intereses, palabras clave, hashtags y seguidores. Funciona con un modelo de coste por interacción (CPE), pagando según la cantidad de interacciones con tu anuncio. Aprovecha esta plataforma para participar en conversaciones relevantes y conectar con tu audiencia de manera directa y efectiva.

Twitter Ads provides real-time engagement capabilities that take advantage of the platform's dynamic nature. This enables brands to connect with a highly engaged audience at the moment, participate in ongoing conversations, and address trending topics. Twitter also serves as a hub for influencers and thought leaders across different industries, making it an ideal platform for influencer marketing campaigns that can amplify brand messages and expand reach through retweets and mentions. Moreover, as a platform where news and current events unfold rapidly, Twitter allows brands to integrate their messaging into trending topics and ongoing discussions seamlessly.

Twitter Ads tap into trending conversations. Promote tweets, accounts, or hashtags to join what people are talking about right now. Use Twitter Ads for time-sensitive promotions. People go to Twitter for the latest news and updates, making it ideal for flash sales or announcements. Twitter's CPE model rewards engagement. You're not just buying impressions, you're paying for likes, retweets, and other interactions that show your ad is resonating.

O Engajamento do twitter cresceu demais nos últimos anos, com isso o número de anúncios e anunciantes também. O custo é um pouco menor do que de outros anunciantes em geral nas impressões, porém fique atento, la dentro o hate é muito maior do que em outras redes, por isso você tem que saber se posicionar e como se comunicar. Crie diferentes anúncios que pareçam ser orgânicos e nativos da plataforma e que as pessoas compartilhem mais e mais.

YouTube Ads ofrece una plataforma única para publicidad online al aprovechar el contenido diverso y atractivo de la plataforma de videos más grande del mundo. Con YouTube Ads, puedes llegar a tu audiencia a través de anuncios en vídeos, canales, página principal y resultados de búsqueda. Personaliza tus anuncios utilizando herramientas y datos de YouTube para maximizar tu impacto. Con un modelo de costo por visualización (CPV) o costo por cada mil impresiones (CPM), pagas según la cantidad de personas que ven tu anuncio. Aprovecha esta oportunidad para destacar y ser diferente en un entorno creativo y altamente visual como YouTube.

YouTube Ads have established a unique position in the online advertising landscape, driven by a combination of compelling factors. YouTube stands as the second most-visited website globally, providing advertisers with access to a vast audience actively seeking video content. Moreover, unlike platforms where users passively scroll through content, YouTube viewers are actively engaged, making them more receptive to advertising messages. Leveraging the power of video as a storytelling medium, YouTube Ads offer businesses the opportunity to showcase their offerings in a visually compelling manner, fostering brand recall and emotional connection through product demonstrations, tutorials, and engaging brand narratives.

YouTube Ads shines as a vibrant and inventive platform in the digital advertising arena, making the most of the eclectic and engaging content on its video-sharing platform. It provides a pathway for advertisers to develop and place ads not only within YouTube videos and channels but also on the homepage and in search results, benefiting from YouTube’s sophisticated targeting tools and analytics to customize ads, reach the right audience, and assess their campaign's effectiveness. With its payment models, Cost-per-View (CPV) or Cost per Thousand Impressions (CPM), YouTube Ads ensures that advertisers only spend based on the actual exposure or engagement with their ads.

YouTube Advertising has same wide targeting possibilities with Google Display. It is is good choice when for brand awareness but you can also select a targeting groups for reaching example the viewers who are following specific influencers. And the prices are affordable for the advertising.

YouTube Ads is a dynamic online advertising platform that highlights the diverse and engaging content available on the video-sharing platform. With YouTube Ads, you can create and run ads that are displayed on YouTube's videos, channels, homepage, and search results. Leveraging YouTube's tools and data, you can tailor your ads, target your desired audience, and assess your campaign's effectiveness. YouTube Ads operates on a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) model, where you pay based on the number of views or impressions your ad receives.

The top online ad platforms include Google Ads for search and display, Facebook/Instagram Ads for social media marketing, Amazon Ads for e-commerce, LinkedIn Ads for B2B, and programmatic ad networks like Google's Display & Video 360. Each has strengths for different objectives, audiences, and campaign types.

The most popular online advertising platform is….. whichever platforms your audience is most active on 😉 Based on total volume I’d say Google Ads and Facebook Ads have the most users. However, in my opinion, there is no one most popular platform, because each one has a different audience and purpose. Depending on your industry, audience, and your sales cycle, different platforms are going to be more effective than others.

Some of the most popular online advertising platforms include Google Ads, Facebook Ads, Amazon Advertising, and Microsoft Advertising. These platforms offer various ad formats and targeting options to reach specific audiences across search engines, social media, e-commerce sites, and other online channels. Other notable platforms include Twitter Ads, LinkedIn Ads, Instagram Ads, Pinterest Ads, Snapchat Ads, and TikTok Ads. Advertisers can choose the most suitable platform based on their target audience, campaign goals, and budget.

Depending on the region, consider TikTok and Snapchat. It’s a whole new world but skip on third party website banners for conversion ads. Everything has a place and use.

The majority of brands that sell something online are placing ALL of their marketing dollars on Facebook/Instagram and Google. Why? Results. That's where they are seeing the most impact for direct-to-consumer sales. Yes, for some brands other channels can be impactful (hello, Amazon PPC). But, Meta has weathered the iOS 14.5 storm well. And with Google, they're sitting on the biggest treasure trove of INTENT-based search. It's hard for most brands to advertise elsewhere.