Seu cliente quer sair da marca. Como você pode manter a consistência da marca e, ao mesmo tempo, atender às suas necessidades?

🤔💬 Why does your client want to change? 🧐 Find out their motivation: new audience, fresh look, or stand out? 🎯 Align your strategy with their goals while keeping the brand essence intact. 🤝 Subtle changes can make a big impact! ✨

When a client wants to go off-brand, it's essential to strike a balance between meeting their needs and maintaining brand consistency. Here's a step-by-step approach to achieve this: 1. Understand their objectives 2. Assess the risks 3. Explore compromises 4. Develop a customized solution 5. Establish guidelines 6. Monitor and adjust By following this approach, you can meet the client's needs while maintaining the integrity of the brand. Remember, consistency is key to building a strong brand, but flexibility and adaptability are also essential for success.

When a client wants to go off-brand, it’s essential to strike a balance between their desires and maintaining brand consistency. The key is to understand what they’re trying to achieve with the change. Once you have that clarity, find a way to align their vision with the brand’s core values and messaging. It might mean tweaking their idea to better fit the brand or introducing a fresh approach that still resonates with the brand identity. Ultimately, it’s about being flexible and creative while ensuring the brand’s voice remains strong and consistent.

Here’s a strategy to maintain brand consistency while meeting the client’s desire to go off-brand: Understand Core Values: Identify the non-negotiable elements of the brand’s identity (logo, color scheme, tone) to keep it consistent. Innovative Adaptation: Introduce new elements that align with the brand’s core, such as a fresh color palette or updated messaging that resonates with the target audience. Collaborative Ideation: Involve the client in brainstorming sessions to ensure their vision is reflected while guiding them back to the brand’s foundation. Pilot Testing: Test the new ideas on a smaller scale before a full rollout to gauge audience reception. This approach balances creativity with brand integrity

To maintain brand consistency while meeting a client's desire to go off-brand, focus on aligning the off-brand elements with the core values, tone, and visual identity of the brand. Propose creative solutions that adapt to the client's vision without straying from the brand's established identity.

Une simple variation de couleur dans le logo augmente ou diminue les ventes. Chaque détail a son importance. Les clients et les prospects réagissent face à chaque changement. Il est donc essentiel de garder une ligne conductrice, des éléments stables. Si ce n'est pas pertinent, démarrez tout simplement de zéro un autre projet.

Spot on! Keeping core brand elements intact, even when experimenting with new creative directions, is crucial for maintaining brand trust and recognition. 🌟 It's all about striking the right balance between innovation and consistency. Integrating key visual anchors like a logo or color scheme ensures that the brand's essence remains front and center, no matter how bold the new approach is. How do you determine which elements should be flexible and which are non-negotiable in a dynamic brand strategy? Looking forward to more insights!

Determine which parts of the brand must stay the same, like core values, key messages, and visual style. Even if the brand is shifting direction, these essential elements should remain consistent to keep the brand recognizable.

To demonstrate how the brand can address your client's needs, carefully review the brand guidelines. Look for elements that resonate with their goals and present these options clearly. By showcasing how the existing brand can be leveraged to meet their objectives, you can often persuade them to stay on course and avoid unnecessary risks. Sometimes the solution lies in creative interpretation rather than drastic changes.

Para mantener los elementos de la marca en un nuevo marco de actuación, podemos adaptar el logo y los colores dando una imagen renovada, sin perder la esencia, ajustaremos el tono de las publicaciones al nuevo enfoque, redefiniremos los mensajes clave manteniendo los valores asegurando, de este modo, la coherencia en la experiencia del cliente. Así, la marca evoluciona sin perder su identidad.

When addressing your client’s concerns, think creatively and offer innovative solutions. Don’t be afraid to think outside the box. Develop ideas that effectively solve their problems while staying true to the brand’s essence. Trust me , the key to success lies in finding a balance between innovation and brand integrity.

Blending creative flexibility with brand guidelines allows for fresh content creation. Exploring new formats and approaches keeps the brand engaging while remaining true to its core identity.

Use essential brand characteristics as a foundation, such as tone of voice, visual style, and important messaging, to embrace creative flexibility and preserve brand continuity while accommodating a client's desire to stray from the brand. Present fresh, imaginative concepts that strengthen and complement the current brand identity while also being in line with the client's particular objectives. This strategy maintains the integrity and awareness of the brand while fostering creativity and adaptation.

Allow for creativity within the framework of the brand’s identity. This means adapting new ideas or approaches that fit the client’s new goals while still staying true to the brand’s established look and feel.

Absolutely agree! Creative flexibility within the framework of brand guidelines is a powerful strategy for keeping content fresh and engaging. It allows brands to innovate while staying true to their core identity. Exploring new content formats and storytelling methods can lead to dynamic engagement without losing the brand's essence. What creative techniques have you found most effective in striking this balance? Excited to hear more insights!

Great point on prioritizing audience perception! Understanding what resonates with your audience allows for creative shifts without straying too far from the brand's core values. How do you recommend balancing audience expectations with the need for innovation? Looking forward to your thoughts!

Prenons un exemple simple, qui est ma perception de consommatrice, teintée de mon expertise marketing digital. J'adore Nike. C'est ma marque de coeur depuis que je suis adolescente. Impossible de me passer de mes baskets Nike, même si j'ai dû trouver des modèles plus "habillés" en vieillissant. Je suis tout à fait capable d'arriver en Event en Nike, propres impeccables, mais quand même. Mon souci avec Nike était, au début, qu'ils subliment les personnes qui les portaient. Ils ont analysé cela à plus grande échelle et ont commencé à mettre en avant une certaine diversité. Les tendances évoluent, tant dans la mode, que sur le web. Pour tout... il faut s'adapter et garder un lien constant avec l'audience pour le détecter dans les temps.

When a client wants to go off-brand, balance innovation with consistency by first conducting in-depth audience research to understand their core connection to the brand. Use these insights to craft a strategy that blends familiar brand elements with new concepts. Present these changes as natural evolutions rather than abrupt shifts, ensuring the brand's integrity while meeting the client's goals and enhancing audience acceptance.

Realizar pesquisas de mercado, interagir com o público buscando o que mais interessa, diversificando seus produtos de acordo com o que o publico busca e mantendo um canal para obter feedback, faz com que sua marca fique mais próximo do seu público.

Think about how the changes will affect the brand’s audience. Gather feedback from current and potential customers to ensure that the new direction is well-received and meets their expectations.

Colete informações através de feedback, pesquisas, análise. Faça reuniões, conversas ou utilize ferramentas de comunicação. avalie tudo que foi coletado para ver o que pode ser melhorado e o que está no caminho certo. Corrija o que for necessário e monitore sempre para que possa estar sempre em conformidade.

Regular feedback is essential. I’ve found that setting up periodic reviews with clients and their audience can reveal valuable insights. This allowed us to tweak our approach based on real-time responses, ensuring alignment with both the brand’s new direction and its established identity.

To strike a strategic balance and retain your client, consider the following: 1. Understand their concerns: Ask questions to clarify their reasons for leaving. Is it due to unsatisfied needs, unmet expectations, or external factors? 2. Acknowledge and validate: Show empathy and understanding. Let them know you value their feedback and concerns. 3. Highlight the value proposition: Remind them of the benefits they've gained from your product/service and how it addresses their needs. 4. Offer solutions or alternatives: Present customized solutions or alternatives that address their concerns and needs. 5. Be flexible and willing to adapt: Be open to adjusting your approach to better meet their needs.

Para lograr ese equilibrio entre marca y cambio, definiremos qué elementos clave que no deben cambiar, estableceremos objetivos claros que alineen la evolución con la identidad de la marca que se irán implementando de forma gradual, comunicaremos la transición de manera transparente y haremos controles para evaluar el impacto.