I stay curious and embrace change as an opportunity to think outside the box. I also make time to step back, recharge, and draw inspiration from diverse sources to stay fresh.

Creativity still has hope in the age of AI and machines. - A collaborative environment that allows you to speak to like-minded people and discuss ideas may sound pretty basic, but it works like charm. - Staying curious about what's happening with other creators can really help. Webinars, events, and reading the journey of their work can help creative juices - Though creativity cannot be bound in any framework, I use my own LIO framework, ‘learn, implement, and observe’. This has helped me retain the best learnings. - Remain agile and adaptive. Though new technologies are often seen as enemies of creativity, they can also enhance creativity in several ways. So embrace changes.

Como publiciário e profissional na área de marketing há 20 anos aprendi que a zona de conforto é uma morte lenta para a criatividade. É preciso criar uma "rotina criativa", ou seja, estar sempre em busca de novos estímulos como: ir em lugares que normalmente não vai, assistir filmes e publicidades de outras culturas, conhecer novos mercados, almoçar com pessoas de outros setores, consumir produtos que não compraria etc. Tudo isso irá aflorar sua perspectiva sobre o mundo e sobre diferentes públicos. Lembre-se, a genilidade da criatividade está na simplicidade da ideia que é "óbvia", mas ninguém pensou antes.

Here are my 4 points amid constant market shifts: 1. Learn from other industries to gain fresh perspectives. 2. Keep exploring AI tools l to streamline tasks and focus on strategy. 3. Set weekly brainstorm sessions to keep ideas flowing. 4. There is nothing more inspiration from community insights.