Actually, the the targeted areas do matter alot while dealing with such a problem, if your product or services are totally rich people oriented, then you should select posh areas, when you select the area customized according to your needs, then this problem would never occur. If it occurs even after that, then you will have to re-evaluate the budget to area ratio, if you're using a small budget on a big area and expecting a good result, then it would be just a wish of yours. Hope it helps

When lead quality takes a dive, don’t panic—pivot. First, rethink your ICP (Ideal Customer Profile): has your market evolved, or have you lost clarity? Next, audit your entry points—are campaigns or channels attracting misaligned prospects? Shift from quantity to quality metrics, focusing on behaviors signaling true intent. Finally, empower your team to adapt by introducing a "real-time recalibration" ritual: bi-weekly sessions to dissect data and tweak tactics dynamically. The goal? Reignite precision by staying agile, aligned, and audience-focused. Decline isn't failure; it’s feedback for innovation.

To improve lead quality in the pipeline: 1. Audit channels: Focus on those generating quality leads. 2. Refine the ideal profile: Align sales and marketing goals. 3. Optimize follow-up: Personalize interactions and deliver value at every stage. How do you ensure lead quality?

If you face a sudden drop in lead quality in your sales pipeline, address it quickly by focusing on key strategies: re-evaluate lead sources to identify which channels provide high-quality leads, and allocate resources accordingly. Refine target criteria to ensure your messaging resonates with your ideal customer profile. Improve lead nurturing by personalizing communication to build stronger relationships. Leverage data analytics to understand trends and behaviors that influence lead quality. Lastly, collaborate with your sales and marketing teams to align goals and improve lead generation tactics. A proactive approach can stabilize and boost your sales pipeline.

In addition to the points mentioned in improving lead quality: 1. When analysing the lead quality and the reason for declining lead quality - take appropriate action on it. Example: if it is due to market conditions, or change in market outlook & trends or it’s the channels considered for lead quality or it’s the field sales team. 2. If it’s the market trends, take corrective actions to build capabilities swiftly to catch up with the trends. 3. Proactively talk to prospects, gauge their needs, vision, goals and challenges to pitch-in the correct PoV aligning strategically.