This is probably the most frequent question I get. Coming from CPG design agency career, as I started my sustainable journey, my instinct was to pitch a material change first-- because this is what I understood most. What I found was a lot of resistance and a whole lot of closed doors. Why? Because I didn't understand more of the value chain-- or the overall system, and how that contributed to the conversation. It's not to say a material change isn't the first step, but be sure that you are pitching this change inside a greater context of understanding - whether a sustainability strategy, supply chain strategy or other relevant thinking. More proof points; more empathy; powerful change. Also, this doesn't ALWAYS mean more expensive.

Sustainable materials provide long-term cost savings due to their durability and lower maintenance needs, reducing replacement expenses. They also enhance your brand's reputation, attracting environmentally conscious consumers and potentially driving new business. Additionally, using these materials improves indoor air quality and employee satisfaction, leading to higher productivity and lower healthcare costs, making this an investment that pays off over time.

Show the value of environment and social accountability in relation to economic benefits. Show them success stories and practical way to make it happened.Also provide the alternative path where companies reputation and profile can be negatively impacted because of the usage of less sustainable materials.

Clients with limited budgets often prioritize staying within them, overlooking alternative material options. As sustainability advocates, our goal is to guide them through potential solutions that achieve the same results with sustainable materials. By considering the full lifespan of both the building and materials, we can demonstrate that sustainable options often prove more cost-efficient over time. Calculating ROI and highlighting financial benefits like lower energy costs and reduced maintenance can make the case clear. Beyond economics, we should also emphasize the environmental and social advantages, helping clients see the broader value of choosing sustainable materials.