Before taking necessary measures it’s imperative to understand potential reasons behind not getting enough attentions from key vendor . If business opportunity given to supplier is not aligned with their internal strategy and not adding value to their overall business than important is to leverage other potential opportunities to make business case strong and sustainable.If business given to supplier is adding lot of risk at supplier end than time to time hand holding is required to mitigate their risk so that their interest remain intact.

1. Research: Understand their needs and priorities. 2. Multi-Channel Communication: Use email, calls, LinkedIn, or visits. 3.Personalize/Customized approach: Tailor your message to them. 4. Add Value: Highlight benefits and past successes with other vendors. 5. Leverage Leadership: Involve senior executives. 6. Referrals: Use mutual connections for introductions. 7. Propose Small Steps: Offer trials or low-risk projects. 8. Follow Up: Be persistent but respectful.

Para resolver a falta de retorno de um fornecedor importante, identifique quem é o responsável pelo contato e verifique sua disponibilidade. Caso esteja ausente, procure o próximo na hierarquia, como supervisor, gerente ou diretor. Use canais alternativos, como WhatsApp ou LinkedIn, para facilitar a comunicação. Ao falar com outro contato, destaque a urgência e o impacto da falta de resposta, sempre mantendo profissionalismo. Disponibilize flexibilidade para o retorno e, se necessário, envolva sua liderança para acionar contatos estratégicos. Essa abordagem garante proatividade e eficiência na resolução do problema.

You can try the following strategies 1.Personalized Approach 2.Multiple Channels 3.Create Urgency 4.Leverage Relationships 5.Offer Value 6.Follow Up Politely

When vendor is not responding drop a mail to him and let him know due to his negligence how company is going to suffer which will adversely effect his share of buisnes with company. Parllay develop the vendor for the same supplies. Plan a visit at suppliers end to understand the reason for not responding and try to ensure him company will work out to fix the problem he is facing. by the mean time he needs to work on. take up the issue with internal stake holders and update the status of vendor and his working environment. Communicate to vendor development team as a case study for the further selection criteria to be added in vendor devlpoment format while selecting vendors.