Above Sports

🚴♂️💡 PostNord Danmark Rundt x Above Sports 💡🚴♀️ Vi er stolte af endnu engang at have målt og analyseret PostNords samlede eksponeringsværdi under PostNord Danmark Rundt – i tæt samarbejde med Danmarks Cykle Union! Dataen viser den værdi, som PostNord og andre sponsorer får ud af deres engagement i et af Danmarks største cykelløb 🔍 Et Instagram-reel fra DCU fik over 1,4 millioner views med stærk PostNord-eksponering! Derudover resulterede justeringer i sponsorvæggen på TV i en markant højere eksponeringsværdi – et bevis på, hvordan små tilpasninger kan gøre en stor forskel 📈 Tak til Danmarks Cykle Union | Cyklingdanmark for et godt samarbejde – vi ser allerede frem til næste gang! 🚴♂️💨

The Unexpected Winner from Harry Kane’s Incredible Form Since joining Bayern Munich last summer, Harry Kane has been in exceptional goalscoring form, already netting six Bundesliga hat tricks. While his on-pitch value is undeniable, the benefits off the pitch are equally impressive. After each hat trick, Kane shared a selfie with the match ball on Instagram, generating unexpected exposure for SELECT Sport A/S and the official Bundesliga ball, DERBYSTAR ⚽️ 🚀 Across the six Instagram posts, Kane has accumulated over 1.7 million engagements, resulting in an estimated €180,000 worth of exposure value for Select and Derbystar. This unexpected exposure shows how sponsorships can deliver value in ways that go beyond what’s initially expected, highlighting the true power of sports marketing 💰

🌟 Meet Emilia Gachowetz-Geppel 🌟 This week, we’re excited to introduce Emilia, our Junior Data Analyst who balances her role at Above Sports with her master's studies at Copenhagen Business School. In the office, Emilia dives deep into data, managing everything from pre-processing and preparation to automating workflows and setting up logo detection—all essential steps to ensure our clients receive accurate and valuable insights ✨ Her favorite feature on the platform? The Exposure Tracker, which provides detailed insights into exposure and helps clients maximize the value of their sponsorship investments. Originally from Salzburg, Austria, Emilia naturally supports Red Bull Salzburg—when she’s not hitting the slopes for some skiing during her time back home! 🎿⚽ ️ We’re thrilled to have you on the team, Emilia! #MeetTheTeam #AboveSports

We're very excited to host an upcoming session on November 20th in collaboration with CBS Sports Economics, exploring the future of sponsorships and data for the next generation of sports economists and marketers 🤝📊

Exciting News! ROSI™ is Now Trademarked! 🚀 We’re thrilled to announce that our Return of Sponsorship Investment (ROSI™) has officially received trademark status! Why is ROSI™ a game-changer? With ROSI™, calculating your Return on Sponsorship Investment has never been easier. Simply input your investment value, and our platform will automatically compute your ROSI™ by incorporating your Exposure value and Business Objectives. Whether you want a holistic view of your overall ROSI™ or insights into specific partners, ROSI™ provides clear, actionable insights to evaluate and enhance your investments effectively. We’ve developed ROSI™ to empower rights holders and sponsors to understand and maximize the value of their sponsorships - go ahead and try it out! #ROSI #AboveSports #Sponsorships

🌟 Meet Chris Lima 🌟 This week, we’re excited to introduce Chris, our Product Manager who works closely with the tech and data teams to bring new features to life and continuously improve the platform for our clients. Chris focuses on creating a smooth, efficient experience that benefits everyone who uses the platform 🤝 His favorite feature on the platform? The Top Performing Posts section in the Social Media Module, which helps clients get clear insights into their best-performing content! When it comes to sports, Chris is a dedicated fan of several teams, including the Dallas Cowboys, Dallas Mavericks, New York Yankees, Florida State Seminoles, and Real Madrid. Quite the lineup, right? 🏈🏀⚾️⚽️ We’re thrilled to have you on the team, Chris! #MeetTheTeam #AboveSports

🌟 Meet Alexander Mørch Pedersen 🌟 This week, we’re excited to put a spotlight on Alexander, our Chief Product & Data Officer, who leads the tech, product, design, and data teams at Above Sports. With a clear vision, Alexander defines the product roadmap and product vision, sets priorities, and manages costs, while also collaborating with the commercial team 🏆 Alexander’s favorite team might be F.C. København, but when it comes to our platform, he can’t pick a favorite feature—"I can’t really choose between my babies." What he loves most, though, is knowing that everything we’re building is helping our clients perform better 🎯 We’re excited to have Alexander leading the way, ensuring our platform scales with, and delivers top value to, our clients! #MeetTheTeam #AboveSports

Is your brand telling the story you want it to? 🤔 Sports fans and sponsors connect with brands that align with their values. But what if you could pinpoint exactly what values your brand embodies compared to your competitors? That's where our yearly Brand Tracker survey comes into play. Our latest insights reveal how clubs are perceived across 39 different brand values. From being Innovative and Inspiring to being considered Exclusive or even Boring, every value shapes how you're seen by fans and partners alike. 🔹 Are you leading in areas like Trustworthiness or Responsibility?  🔹 Are there traits you'd like to strengthen to attract new partners? This isn't just about knowing your strengths—it's about leveraging them. Use these insights as a selling point to attract the right sponsors, or as a roadmap to improve your positioning within the industry. Reach out to us to hear more! #AboveSports

🌟 Meet Jonas Nøhr Bertelsen 🌟 Jonas is our Junior Sponsorship Strategist here at Above Sports. When he's not in the office, he’s busy studying for his master’s degree at Copenhagen Business School 📚 Jonas’ favorite athlete is Geordie Beamish, the 1500m indoor world champion, and just like him, Jonas is quick on his feet—both on the track and when delivering top-notch insights to our clients! 🏃♂️ His favorite element on our platform is the new Overview Page, which gives a clear summary of all key metrics and data. With this tool, our clients have essential data at their fingertips, helping our clients stay ahead ⚡ We’re thrilled to go the extra mile with you on the team, Jonas! 🤝 

⚽ Main Shirt Partnership Trends in Scandinavian Football ⚽ The main shirt partnership landscape in Scandinavia’s top football leagues reveals some fascinating contrasts: - Norwegian clubs tend to have fewer main shirt partnerships, with banks and energy companies leading the way 🇳🇴 - Denmark features a mix of banking, betting, and beverage brands in their main shirt partnerships 🇩🇰 - Sweden stands out with a diverse range of industries, from tech and healthcare to real estate and clothing, showing broad industry interest 🇸🇪 These trends highlight how football serves as a platform for both established and emerging industries to connect with fans. At Above Sports, we help clubs and partners measure the true impact of these partnerships. Want to learn more? Let’s connect! #MainShirtPartnership #AboveSports #ScandinavianFootball #SportsMarketing