For Ever

With nearly 20 editions under his belt—here is the wrap-up of Lineapelle from Hélder Maias, #ForEver Sales Director. Watch the video to hear his insights on what made this edition stand out. A huge thank you to our partners, clients, and everyone who contributed to another successful fair. See you at the next one!

Seeing is Believing: The Unmatched Energy Return of #InfinityFoam ⬆️ When it comes to footwear innovation, performance isn't just a claim—it’s a measurable reality. Our latest test demonstrates the superior energy return of Infinity Foam, leveraging nitrogen-injected TPU technology against conventional Polyurethane. The results? A game-changer for comfort and performance. If your next project prioritizes lightweight cushioning, enhanced rebound, and long-lasting comfort, Infinity Foam is the technology to consider. Don’t just take our word for it—watch the difference for yourself in this comparative test. Ready to elevate your footwear designs? Let’s talk about how this breakthrough can enhance your next project!

Not at #Lineapelle? We bring Lineapelle to you! At Lineapelle, the Forever booth is a hub of innovation, sustainability, and groundbreaking partnerships. This year, we presented a complete vision of the future of footwear, bringing together advanced materials and cutting-edge technologies. Our booth features strategic collaborations with industry leaders, each pushing the boundaries of performance and sustainability: ✔ FastFeetGrinded – Turning end-of-life footwear into new possibilities. ✔ Balena – with a material that allows us to produce compostable soles. ✔ NFW – Redefining bio-based materials for a more sustainable footwear industry. ✔ Carbitex – Delivering unparalleled flexibility and lightweight reinforcement carbon fiber performance applications. Our commitment to advanced footwear components is highlighted through: 🟠 Infinity Foam – Superior comfort and high energy return with a sustainable approach. 🟠 Flotactiv – Optimized cushioning for dynamic performance. 🟠 Injected Footwear – With high design flexibility. 🟠 New Outsole Collection – A fresh lineup of innovative designs. Every element at the booth reflected our passion for elevating footwear through technology, sustainability, and creativity. If you're looking for materials and solutions that push the limits of design and performance, reach out to us. Let’s discuss how we can support your next project!

One more step towards circularity! On our latest Footwear Talk at #Lineapelle - Shoes are Forever - we had the privilege of discussing one of the most pressing topics in the industry: footwear circularity. Joined by experts Danny Pormes from FastFeetGrinded, Hélder Maias from #Forever, and Nancy Oliveira from Portugal Production, we explored the journey toward a future where shoes never truly reach the end of their lifecycle. Circularity is more than just a concept—it’s a commitment that requires innovation, collaboration, and a fresh perspective on design, production, and material reuse. This Talk provided valuable insights on minimizing waste, and maximizing resources. A heartfelt thank you to everyone who attended and contributed to this important conversation. This is just the beginning! Let’s continue working together to make circularity a reality in footwear. See you in your next projects!

Lineapelle Starts Tomorrow! This is your chance to explore the latest innovations in footwear components and discover how we can collaborate on your next project. Visit us at Stand C17, Pav. 24, Fiera Milano, and let's discuss new materials, sustainable solutions, and cutting-edge developments that will shape the future of footwear. We look forward to welcoming you and exploring new possibilities together. See you there! #Lineapelle

🌿 Join #ForEver at the The Materials Show in Portland! 🌿 Hélder Maias and Mariana A. will be on-site and available to discuss tailored solutions for your production challenges. Don’t miss this chance to meet them and discover how we can support your growth through sustainable, high-performance #footwear components. Come by booth #5018, on February 12 & 13, and explore how we can meet the complex production needs of forward-thinking, high-demand brands. We look forward to seeing you in Portland! #ShoeMaterials

Are you team #ShoeContact or #EyeContact? Working in the footwear industry for as long as we have, it's second nature for us to notice #shoes before anything else. For us, shoes are a statement of personality, an extension of attitude, and often the foundation of confidence. We firmly believe that shoes shape how we stand and move through life, both literally and figuratively. The #ShoeSole, in particular, is our unique connection to the ground we walk on. It grounds us, supports us, and propels us forward in every challenge. In a world where first impressions matter, we know that the right shoes don’t just complete an outfit—they complete the wearer’s confidence. How about you: #EyeContact first or #ShoeContact first?

Innovation meets Collaboration: the #EuropeanUnion adresses For Ever's potential! The EIT Manufacturing - European Institute of Innovation & Technology (EIT) Manufactoring, a body of the European Union, and the INESC TEC - Institute for Systems and Computer Engineering, Technology and Science, visited the For Ever production facilities at Procalçado, S.A. This delegation, that was comprised of 20 project managers from across Europe, included our company in their agenda of visits to Portuguese companies driving innovation and excellence. As the only company in the footwear sector chosen for this visit, Procalçado stands as a testament to the transformative potential of innovation in our industry. For decades, we have embraced cutting-edge technologies and sustainable practices, aligning with EIT Manufacturing’s mission to advance competitive and sustainable manufacturing in Europe. The visit was an invaluable opportunity to exchange insights and showcase how our commitment to innovation and sustainability can support groundbreaking projects. From advanced material development to circular economy initiatives, For Ever continues to lead the way in reshaping the future of footwear manufacturing. We extend our heartfelt thanks to EIT Manufacturing and INESC TEC for recognizing Procalçado and For Ever roles in driving innovation. Together, we are shaping the future of manufacturing - one step at a time. #ForEver #Procalçado #EITManufacturing #INESCTEC #Sustainability #FootwearIndustry

Do you ever get that feeling? When you see a new project come to life and you just know that #ForEver is involved. That's the kind of feeling that takes decades of consistent innovation to achieve, and the kind of impact in the industry that makes us get up every day with a proud sense of purpose! Congrats to #Newve - Savana Shoe Factory and Balena for this incredible milestone and for counting on For Ever's experience and contributions to this innovative and circular sneaker!