Congratulations to our CMO, Tabata Gomez, who was featured as Brand Innovators' CMO of the Week. Tabata caught up with Dianna Dilworth from Brand Innovators to talk about the hot sauce category, Frank’s RedHot teaming up with Paris Hilton for the Big Game and what goes into a great Super Bowl campaign. Read more below!
Tabata Gomez, CMO of McCormick & Company, knows how to make a brand sizzle. Under her leadership, Frank’s RedHot didn’t just show up for the Super Bowl—it owned game day without an in-game ad. From Buffalo wings to dips, Frank’s was already on the table, and this year, Gomez turned up the heat with a Paris Hilton collaboration that brought flavor and flair to the Big Game conversation. Read our full interview with Gomez on building cultural relevance and driving brand love. #cmooftheweek #cmo #cmos #cmoinsights https://lnkd.in/gEHYkX6e