Openbook Design

𝙐𝙣𝙡𝙤𝙘𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙋𝙤𝙬𝙚𝙧 𝙤𝙛 𝙀𝙂𝘿 𝙖𝙣𝙙 𝙎𝙞𝙜𝙣𝙖𝙜𝙚: 𝙀𝙡𝙚𝙫𝙖𝙩𝙞𝙣𝙜 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 𝙖𝙣𝙙 𝘽𝙧𝙖𝙣𝙙 𝙋𝙧𝙚𝙨𝙚𝙣𝙘𝙚    In the dynamic world of business, first impressions matter. That's where Environmental Graphic Design (EGD) and signage come into play, going beyond aesthetics to shape memorable brand experiences. Let's explore the transformative power of EGD and signage in unlocking brand potential.   𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙩𝙝𝙚 𝘽𝙖𝙨𝙞𝙘𝙨: EGD is more than just design—it's a strategic blend of visual elements, including signage and wayfinding. Signage, in particular, is a silent yet powerful communicator, influencing how your brand is perceived.   𝙀𝙣𝙝𝙖𝙣𝙘𝙞𝙣𝙜 𝘽𝙧𝙖𝙣𝙙 𝙋𝙧𝙚𝙨𝙚𝙣𝙘𝙚: Consistency is key! Maintaining a uniform design language across all EGD elements reinforces brand recognition. EGD brings spaces to life, creating environments that speak volumes about your brand.   𝙉𝙖𝙫𝙞𝙜𝙖𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙇𝙖𝙣𝙙𝙨𝙘𝙖𝙥𝙚: Explore the digital evolution of signage. From interactive displays to dynamic content, digital signage opens new avenues for personalized and targeted messaging, audience engagement.   𝙏𝙞𝙥𝙨 𝙛𝙤𝙧 𝙄𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣: Collaboration is crucial! Bringing together designers, architects, and marketing teams ensures a unified EGD strategy. EGD also plays an important role in promoting inclusivity and accessibility in all spaces.   Share your thoughts! How has EGD and signage played a role in your brand strategy? Let's exchange insights and experiences in the comments below. 🗣️👇   #EGD #design #environmentalgraphicdesign #signage #wayfinding #openbookdesign #BrandStrategy #BusinessInnovation

Signage design is vital for clear communication, but it must also be accessible to everyone, including those with . With approximately 1 in 12 men and 1 in 200 women affected globally, it's crucial to ensure that signage is inclusive. 𝗞𝗲𝘆 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: · Contrast is Crucial: Ensure high contrast between text and background colors for readability. 🎨 · Use Multiple Cues: Incorporate icons, symbols, shapes, textures, and patterns alongside color. ✨ · Maintain Consistency: Use consistent colors across different signs within a space. 🔄 · Avoid Red-Green Combos: Opt for color combinations that are distinguishable for color vision deficient individuals. 🚫🔴🟢 · Test for Accessibility: Conduct accessibility tests to identify and address any issues. 🧪👁️🗨️ 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀: · London Underground: Implemented a color-blind-friendly signage system using shapes and patterns. 🚇 · IKEA: Uses a combination of color and symbols in signage design, accompanied by clear text descriptions. 🛋️🔍 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Inclusive signage design considers color blindness, ensuring accessibility for all. By prioritizing contrast, using multiple cues, maintaining consistency, and testing for accessibility, designers can create environments that are welcoming and navigable for everyone. Whether you're a designer, architect, or business owner, incorporating these considerations can make a significant difference in accessibility. Start by reviewing your current signage and implementing changes to ensure inclusivity for individuals with color vision deficiency. Together, we can make our spaces more welcoming and accessible for everyone. #EGD #EnvironmentalGraphicDesign #EnvironmentalGraphics #color #InclusiveDesign #AccessibilityMatters #Accessibility #design #signage #wayfinding #openbookdesign

🌿 Designing for Wellness: The Intersection of WELL Standards and Environmental Graphic Design 🌐🏢 In an era where well-being takes precedence in the built environment, the convergence of WELL Building Standards and Environmental Graphic Design (EGD) is shaping a design philosophy that prioritizes occupant health and happiness. Let's explore the transformative influence of WELL Standards on EGD, highlighting how design can contribute to creating spaces that foster wellness and enhance the human experience. 𝟭. 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗪𝗮𝘆𝗳𝗶𝗻𝗱𝗶𝗻𝗴: WELL Building Standards emphasize human-centric design, and wayfinding is at the forefront of creating user-friendly and wellness-focused environments. We integrate wellness-centric wayfinding strategies by incorporating elements that promote physical activity, reduce stress, and enhance overall occupant well-being. 𝟮. 𝗕𝗶𝗼𝗽𝗵𝗶𝗹𝗶𝗰 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Biophilic design, a core component of WELL Standards, seeks to reconnect occupants with nature. We incorporates biophilic elements into signage design, fostering a sense of tranquility and connection to the natural world. From nature-inspired graphics to the use of sustainable and organic materials, biophilic signage enhances both aesthetics and wellness. 𝟯. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝗿𝗴𝗼𝗻𝗼𝗺𝗶𝗰𝘀 𝗶𝗻 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: WELL Standards prioritize visual comfort, and signage plays a crucial role in supporting this aspect of occupant well-being. We consider visual ergonomics in signage design, ensuring readability, appropriate contrast, and avoidance of glare. Well-designed signage contributes to a visually comfortable and stress-free environment. 𝟰. 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗪𝗲𝗹𝗹-𝗕𝗲𝗶𝗻𝗴: WELL Standards advocate for inclusivity, addressing diverse occupant needs. We incorporate inclusive design principles in signage, making spaces accessible and accommodating for individuals with different abilities. From clear visual communication to tactile elements, EGD contributes to creating environments that support diverse well-being. 𝟱. 𝗠𝗶𝗻𝗱𝗳𝘂𝗹 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Graphics in the built environment have the power to influence emotions and perceptions. EGD embraces mindful graphic storytelling aligned with WELL Standards, incorporating wellness-themed graphics and messages promoting mental health awareness. In doing so, EGD serves as a tool for creating positive and supportive atmospheres. How have you observed the integration of WELL Standards in Environmental Graphic Design? Share your experiences, insights, or thoughts in the comments below. Let's continue to explore the intersection of wellness and design together! 🌿🏢 #EGD #environmentalgraphicdesign #environmentalgraphics #signage #wayfinding  #WELLStandards #openbookdesign

🌿✨ The Power of Collaboration: Bridging Interior Design with EGD 🌟 At Openbook Design, we understand the profound synergy between interior design and EGD. As a team specializing in signage, wayfinding, environmental graphic design, and branded environments, we recognize the pivotal role of collaboration with interior designers in crafting immersive and cohesive spatial experiences. Interior design isn't just about aesthetics; it's about shaping environments that resonate with people on a visceral level. From corporate offices to retail spaces, the interior sets the stage for human interaction and engagement. It establishes the ambiance, functionality, and overall mood of a space, making it the perfect canvas for our team's expertise to shine. Here's why close collaboration between our team and interior designers is essential: 𝟭. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: By working closely with interior designers from the outset, we ensure that our environmental graphics seamlessly integrate with the overall design scheme. From signage placement to wayfinding solutions, every element is thoughtfully incorporated to enhance the user experience and reinforce the brand narrative. 𝟮. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Our expertise in branded environments allows us to amplify brand visibility within physical spaces. By aligning EGD with the interior design concept, we create cohesive brand experiences that leave a lasting impression on visitors and employees alike. 𝟯. 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Effective wayfinding is crucial for guiding people through complex environments. By collaborating with interior designers, we can optimize signage placement and design solutions that enhance navigational efficiency while complementing the aesthetic vision of the space. 𝟰. 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: By fostering a collaborative approach, we can address both aesthetic and functional aspects of design in a holistic manner. From interior finishes to graphic elements, our coordinated efforts result in cohesive design solutions that elevate the overall spatial experience. 𝟱. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Collaboration sparks innovation. By exchanging ideas and leveraging each other's expertise, our team and interior designers can push the boundaries of creativity and explore innovative design solutions that captivate and inspire. At Openbook Design, we believe that the intersection of interior design and environmental graphics is where magic happens. By fostering a culture of collaboration and mutual respect, we create spaces that not only look beautiful but also function seamlessly, leaving a lasting impact on everyone who interacts with them. Let's continue to champion the power of collaboration and create unforgettable spatial experiences together! 💡✨ #EGD #EnvironmentalGraphics #Signage #Wayfinding #BrandedEnvironments #Collaboration #InteriorDesign #OpenbookDesign

Emanuel Carmo's journey began diving headfirst into design and technology after graduation, fueled by his passion for product and communication design. He swiftly made his mark at a software and website development firm before venturing into freelance work, catering to a diverse clientele including Bayer, Danone, Essilor Group, GSK, MSD, Roche, Câmara Municipal de Matosinhos, among other clients. 🚀💻 Emanuel contributed to projects for international clients, showcasing his expertise in graphic design, multimedia, and web design. 💼✨ Passionate about design and detail, Emanuel collaborates in environmental graphic design, constantly pushing creative boundaries. His invaluable support and reliability make him an indispensable asset to the team, ensuring smooth day-to-day operations and the successful execution of projects. 🎨🌟 Join us in welcoming Emanuel, as he brings his unique blend of design and tech prowess to our team! 🎉👏 #EGD #environmentalgraphicdesign #environmentalgraphics #design #signage #wayfinding #signagedesign #wayfindingdesign #seniordesigner #designteam #openbookdesign

Branding is the process of creating a unique identity, image, and perception for a product, service, company, or individual in the minds of consumers. It goes beyond just a logo or a name; it encompasses everything that influences how a brand is perceived, including its values, personality, messaging, visual elements, and customer experience. 🌟 Effective branding aims to differentiate a product or company from its competitors, establish a strong emotional connection with its target audience, and build trust and loyalty over time. It involves strategic planning and consistent execution across various channels, including advertising, marketing, public relations, customer service, and product development. 💼 Ultimately, branding is about shaping how people perceive and feel about a brand, influencing their purchasing decisions and fostering long-term relationships between the brand and its customers. 💖 Each of our branding projects presents unique design concepts, tailored to the business, its target audience, and the company’s core values. ✨ Ready to elevate your brand's identity and connect with your audience on a deeper level? Connect with us today to see how we can transform your vision into a reality. 🚀 #EGD #EnvironmentalGraphicDesign #EnvironmentalGraphics #Branding #Design #LogodDesign #Marketing #OpenbookDesign

🌟 Excited to reflect on a fantastic experience at ISEC - Instituto Superior de Educação e Ciências last Tuesday, where we had the privilege to share insights on environmental graphic design! 🎨✨ It was a pleasure to engage with the talented final-year students of the design and graphic production bachelor’s program, diving into a captivating case study centered around the VdA Vieira de Almeida new headquarters. 🏢💡 A huge thank you to ISEC and Leonardo Springer for providing such a wonderful platform for knowledge exchange. 🙏 And to the graduating cohort, poised to embark on their professional journeys, we wish you all the success in the world! 🚀🎓 #DesignEducation #EnvironmentalGraphicDesign #EnvironmentalGraphics #GraphicDesign #SignageDesign #WayfindingDesign #CaseStudy #KnowledgeExchange #ISEC #OpenbookDesign

🌟 Exciting News! 🌟 The Pestana Hotel Group CR7 Marrakech is now open and ready to welcome guests! 🏨 Located on M Avenue Marrakech, Morocco, this trendy hotel offers an unforgettable stay with a touch of Moroccan charm. 🕌✨ With 174 spacious rooms and suites inspired by traditional riads, panoramic views of the Atlas mountains from the Rooftop, and delicious Mediterranean dishes served in restaurants, there's something for everyone to enjoy! 🍽️🏊♂️🍹 After exploring the historic city center or indulging in some shopping at M Avenue, unwind at the exclusive Spa or catch up on sports at the Sports Lounge & Bar. 🛍️💆♂️📺 Plus, with the Business Center equipped with 5 meeting rooms, events are bound to be a success! 💼✨ Join us at Pestana CR7 Marrakech and be part of the vibrant M Avenue community, curated by Nasli Holding. Explore more about this exciting project on the website: https://lnkd.in/drzrDTHs 🌐👀 #EGD #environmentalgraphicdesign #environmentalgraphics #design #signage #wayfinding #hospitality #mavenuemarrakech #CR7 #pestanacr7 #openbookdesign

🛍️ 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗠𝗮𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 (𝗘𝗚𝗗): 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 🛍️ In today's competitive retail landscape, creating immersive and memorable shopping experiences is essential for attracting and retaining customers. At Openbook Design, we understand the pivotal role that EGD plays in transforming malls and shopping centers into vibrant, engaging destinations. Here's why EGD is crucial in the retail and commercial sector, and how it can elevate the mall experience: 🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀: EGD has the power to turn ordinary spaces into extraordinary destinations. Through strategic use of graphics, signage, and branding elements, we can create immersive environments that captivate shoppers and leave a lasting impression. From eye-catching entrance features to interactive wayfinding kiosks, every design element contributes to a cohesive and memorable experience for visitors. 🏬 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗪𝗮𝘆𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻: Navigating a large mall can be a daunting task for shoppers. EGD offers the opportunity to streamline wayfinding and improve navigation, ensuring that visitors can easily find their way around the mall. Clear signage, intuitive mapping systems, and visually appealing directional graphics not only enhance the shopping experience but also contribute to increased dwell time and customer satisfaction. 🌟 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗟𝗶𝗳𝗲: In a crowded marketplace, strong branding is essential for standing out and building customer loyalty. EGD provides a platform for brands to express their identity and create meaningful connections with shoppers. From branded entrances and common areas to thematic graphics and interactive displays, we help brands make a statement and leave a lasting impression on mall visitors. 🌿 𝗜𝗻𝗳𝘂𝘀𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀: Today's consumers are increasingly conscious of environmental and wellness considerations. EGD offers opportunities to incorporate sustainable materials, biophilic elements, and wellness-focused graphics into mall environments. By integrating nature-inspired design elements and promoting sustainability initiatives, malls can create spaces that not only delight shoppers but also contribute to their overall well-being. At Openbook Design, we're passionate about the transformative power of EGD in the retail and commercial sector. By leveraging design principles to create immersive, branded, and sustainable environments, we help malls and shopping centers stay relevant and thrive in an ever-evolving market. Share your favorite mall in the comments below and let's continue to push the boundaries of EGD and redefine the future of retail experiences. 🌟✨ #EGD #EnvironmentalGraphicDesign #RetailDesign #MallDesign #Wayfinding #Signage #Branding #OpenbookDesign

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗪𝗮𝘆𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 🌟 In the intricate tapestry of brand identity, every touchpoint serves as a brushstroke, weaving together the narrative of who we are and what we stand for. Wayfinding design emerges as a silent yet powerful storyteller, guiding users through physical spaces while subtly reinforcing our brand's essence at every turn. 📍 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗮𝘀 𝘁𝗵𝗲 𝗖𝗼𝗿𝗻𝗲𝗿𝘀𝘁𝗼𝗻𝗲 📍 Consistency is crucial in expressing brand identity through wayfinding design. From retail stores to corporate offices and healthcare facilities, every visual cue—from signage to typography—should echo the brand's visual language. A cohesive aesthetic not only aids navigation but also immerses users in an environment that embodies the brand's personality and values. 🔤 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗪𝗼𝗿𝗱𝘀 🔤 Typography reflects our brand's voice and character in wayfinding design. Custom fonts and typographic treatments are indispensable for expressing brand identity. Whether sleek sans-serif or timeless serif typefaces, typography infuses signage with personality, elevating the user experience and reinforcing brand recall long after the journey ends. 🎨 𝗖𝗼𝗹𝗼𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆: 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗻𝗲 🎨 Color evokes emotions and shapes perceptions in wayfinding design. Strategically incorporating brand colors into signage creates a sensory experience resonating with users. Whether calming blues for healthcare or vibrant hues for retail, color reinforces brand identity and fosters positive engagement. 🌐 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗥𝗲𝗮𝗹𝗺𝘀 🌐 Wayfinding design extends to digital interfaces and mobile applications in our digital world. Integrating digital solutions with brand identity elements creates intuitive navigation experiences. From interactive maps to personalized directions, digital wayfinding enhances user engagement and reinforces brand consistency across physical and virtual realms. 📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 📊 Success is measured by wayfinding's impact on brand perception. A well-executed system guides efficiently and enhances overall brand perception, fostering trust, loyalty, and positive word-of-mouth. Collecting feedback and analyzing user behavior allows continuous refinement to align with evolving brand goals and user needs, creating memorable experiences. In conclusion, wayfinding design is a canvas for expressing and reinforcing brand identity in the physical realm. By incorporating consistent visuals, typography, color schemes, and digital interfaces, we create cohesive brand experiences that resonate with users, fostering positive perceptions and leaving lasting impressions. #EGD #signage #wayfinding #brandidentity #branding #designingdestinations #openbookdesign