Thinking Football Summit

It was straight from Qatar that yesterday we learned who are 𝗧𝗵𝗲 𝗕𝗲𝘀𝘁 in the world today 🌎🏆 From players to fans, everyone is a star 🌟 Do you agree with the awards?

🎾 He's part of tennis royalty and at the “Rafa Nadal: Beyond Tennis” event, held at the UAX Madrid Chamberí campus, he gave us 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗽𝗼𝗿𝘁𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 👇 1) Prioritize Education 📚 2) Lead with Values 🧠 3) Embrace Technology 🖥️ 4) Build your network 🔗 Full article here 👉 https://bit.ly/4gEJlwP

Still on the panel “Love Brands Fotball Clubs”, it's now the turn of Pablo Longoria, Chairman at Olympique de Marseille, to take the stage 🎙 🗣 It's simple: keep your identity and don't create rivalries. 𝙎𝙩𝙖𝙣𝙙 𝙤𝙪𝙩: 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙩𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙗𝙧𝙖𝙣𝙙 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙘𝙧𝙚𝙖𝙩𝙚 🌟⚽

Manchester, in Chris Kay's words, "𝙩𝙝𝙚 𝙘𝙪𝙡𝙩𝙪𝙧𝙖𝙡 𝙝𝙚𝙖𝙧𝙩 𝙤𝙛 𝙛𝙤𝙤𝙩𝙗𝙖𝙡𝙡, 𝙖𝙧𝙩 𝙖𝙣𝙙 𝙢𝙪𝙨𝙞𝙘” ⚽🎉 Manchester City has been able to take advantage of this and combine entertainment and football to get closer to the community 👪 From Oasis anthems to iconic murals and local art collaborations, it really goes beyond football — uniting sport, music, and culture like no other. 💙

Next stop: Manchester 📍 📣 This quote alone sets the tone for the shift that took place more than 10 years ago: "𝗮𝗻𝗱 𝘄𝗲 𝘄𝗮𝗻𝘁𝗲𝗱 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝗖𝗶𝘁𝘆 𝗻𝗼𝘁 𝘁𝗼 𝗯𝗲 𝗮 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘀𝗲𝗹𝗹𝘀 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁. 𝗪𝗲 𝘄𝗮𝗻𝘁𝗲𝗱 𝗶𝘁 𝘁𝗼 𝗯𝗲 𝗮𝗻 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘀𝗼𝗹𝗱 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹" ⚽ Chris Kay, current International President at 72andSunny, travelled back to 2009, when he was Head of Marketing at the Citizens. He recalled the need to use the city, art and music 👏

🗣 Jamie Reigle, Vice-Chairman at Venezia FC, said that "the challenge to stay relevant as a fashion brand is really hard, right?". I don't think you have to worry about that 😉 Venezia FC made a statement with trendy photographs 📸 and innovated football kits. It has brought fashion and football together 🤝 even more, two different areas that now come together quite perfectly ⚽ Well done, Venezia! 👏 Do you have more examples?

Time changes, content changes ⏰ Nowadays it's clear: younger generations are attracted to 𝙨𝙝𝙤𝙧𝙩𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 that gives them everything they want to know 📲 🇵🇹 Záruba Alan, Chief Digital Content Officer at Flashscore News, gave a portuguese example 🗣 "I would say that Portugal is the country of football, and they consume everything about football instantly and in large portions. But they don't consume half an hour of studio time before the match, with lots of talking, lots of walking, 𝙩𝙝𝙚𝙮 𝙘𝙤𝙣𝙨𝙪𝙢𝙚 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙞𝙣 𝙖𝙣 𝙞𝙣𝙨𝙩𝙖𝙣𝙩 𝙖𝙣𝙙 𝙞𝙣 𝙟𝙪𝙨𝙩 𝙖 𝙢𝙞𝙣𝙪𝙩𝙚 𝙖𝙣𝙙 𝙖 𝙝𝙖𝙡𝙛."

🤳 𝗔𝗜 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? Paola Marinone, CO-Founder & CEO at BuzzMyVideos, explains 🗣 "AI is actually multiplying the pace of creating, distributing, monetizing. So AI at the end is just a tool, but it's a tool that creates efficiency." What about you? Do you think AI has come to improve content in football? 🤔

🚨 𝗡𝗲𝘄 𝗥𝗲𝗰𝗼𝗿𝗱 𝗔𝗹𝗲𝗿𝘁 🚨 🎮 For all Esports lovers (and beyond): João Afonso, world champion in FIFA and EA Sports FC, known as "Jafonso," has made history with the most expensive transfer ever in the world of virtual sports by signing with Al-Nassr and the Italian organization Mkers 👀 One step further 🌟 👉 https://bit.ly/4i6Vpbp

📺 𝗜𝘀 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝘀𝘁𝗿𝗲𝗮𝗺 𝗺𝗮𝗷𝗼𝗿 𝘀𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀? 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗝𝗮𝗸𝗲 𝗣𝗮𝘂𝗹 𝘃𝘀. 𝗠𝗶𝗸𝗲 𝗧𝘆𝘀𝗼𝗻 𝗳𝗶𝗴𝗵𝘁 🥊 ✍ Looking ahead, Netflix’s foray into live sports represents a significant opportunity for transformation. If the platform can overcome technical hurdles and meet the high expectations of sports fans, it could redefine how live sports are consumed in the streaming era. Read the full article here 👉 https://bit.ly/3CHSEgF