Publicação de Action OOH

Saving lives with Out-of-Home. ❤️ Using revenue generated from OOH ads, JCDecaux UK supports communities with on-street defibrillators in cities across the UK. 🔎 Find out more about the 250 defibrillators that we’ve installed so far: https://okt.to/fkYFZz #esg #OOH #DOOH

Is this is what keeps billboard marketing relevant? #OOH #MarketingTips #InfluencerMarketing #SocialMediaMarketing

// A Spectacular Display of Technology X Fashion to create a virtual memorable DOOH experience!!! In the realm of Out-of-Home (OOH) advertising, the emergence of Digital or Fake Out-of-Home (DOOH) campaigns is gaining traction, extending impact through social media with a blend CGI and reality. The London Essence Company's recent campaign exemplifies how these strategies blur offline and online, marking a pivotal evolution in advertising dynamics with social media extended outreach. FOOH campaigns are playing a key role in amplifying traditional OOH reach in the digital age. 🌟 💥 #luxuryretail #luxurybrands #design #digitalcontent #fashion #zara

To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences. #IPAO #EffectiveOOH #beseen

Let’s change the #DOOH game! 🚀 For the launch of the new AMD RyzenAI processors, we at #HavasMediaInternational teamed up with AMD to create a groundbreaking programmatic campaign that smoothly combines TikTok and Digital Out of Home – and it delivered some amazing results:   👉 14.4 million impressions through DOOH screens in Berlin 👉 27% boost in brand awareness   What makes us the #Gamechanger? We specifically targeted the urban, tech-savvy generation by bringing the popular TikTok look to City Light Posters and public transport screens in Berlin. The programmatic booking with DSP of Hawk (an Azerion company) ensured that the messages were placed at exactly the right moment and in the right location – with maximum visibility and relevance. This allowed us to create a strong link between digital user behavior and the physical world. Combined with the high-frequency DOOH screens from WallDecaux, we were able to create a true #MediaFirst in the German market.   "The programmatic use of DOOH in combination with a familiar interface like the TikTok design was the key to the success of this campaign. We were able to reach the target audience right where they spend their daily lives while also building strong brand engagement," says our colleague Ellinor Klier, Head of Digital at #HavasMedia.   A big thank you to our partners – together we’ve set new standards in digital brand communication!   John Taylor, Steven Fund, Christine Walton, Simon Strangfeld

🍌 Get ready to go bananas! 🎬  JCDecaux Live’s latest masterpiece: an iconic Parisian Morris Column dressed up as a Minion for the new Despicable Me 4 movie release from Universal Pictures and Illumination Studios Paris. 👀 This quirky little guy took over the city of Paris, spreading giggles on the Champs-Elysées. #Minions #DespicableMe #ChampsElysees #OOH #Creativity