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One of the most accurate PMF scales I've seen. 1. Customer-Problem Fit: Are You Solving a Real Problem? At this stage, it’s all about understanding if a real problem exists that people care about solving. Your role is to listen, not pitch. Use ad clicks, site visits, and, most importantly, customer interviews to gauge interest. If you see email signups, feedback, and referrals to others facing similar issues, you’re on the right path. 2. Problem-Solution Fit: Can You Solve It? Once you’ve validated the problem, it’s time to test if your solution actually helps. Introduce prototypes, MVPs, or free pilots. Success here looks like users who are engaged and happy with what you’re offering. If people are sticking around and actively using your product, it’s a strong signal that you’re providing genuine value. 3. Business-Model Fit: Can You Make Enough Money? Now, you need to test if customers will pay for your solution. Transition from free pilots to paid pilots or even pre-orders. You’re validating not just the solution but also the pricing model. Seeing active, paying users shows that your product is more than just a nice-to-have—it’s a true investment for them. 4. Product-Market Fit: Can You Scale? Finally, you reach the ultimate goal: product-market fit. Here, the market loves your product, users keep coming back, and referrals happen organically. High retention rates, repeat purchases, and positive reviews are key indicators. At this stage, your growth can become sustainable and scale without heavy marketing pushes. You could also use Sean Ellis's method of testing on current users: "How would you feel if you could no longer use our product?" - Very disappointed - Somewhat disappointed - Not disappointed (it isn’t that useful) If the ratio of the answer “very disappointed” is more than %40, then well done to you; that means you have the product/market fit. Hope that helps! Thanks for this Jeroen Coelen! #pmf #productmarketfit #growth

One win won't create growth [Only motion builds momentum!] [Watch This Spinning Masterpiece] That artist isn't rushing. Each stroke - intentional. Each layer - building. Motion - creating magic. Most marketers? They paint and pray. Rush for results. Wonder why nothing sticks. 𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡: Quick wins fade. Momentum lasts. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭: → One post won't matter → One campaign won't last → One win won't scale But momentum? That changes everything. 𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐭𝐢𝐨𝐧: 1️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐄𝐧𝐠𝐢𝐧𝐞 - Content systems - Regular cadence - Clear processes 2️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐭𝐢𝐨𝐧 - Consistent messaging - Steady presence - Regular engagement 3️⃣ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 - Build on wins - Scale what works - Deepen impact Look at HubSpot: Didn't chase quick wins. Built content systems. Created momentum. Now? Unstoppable. 𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦: Month 1: Setting rhythm Month 3: Building recognition Month 6: Creating gravity Year 1: Market leadership Your first steps: - Pick one channel - Set clear rhythm - Stay consistent - Trust the process Agree? [Leave a comment below] ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

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Customers going dark left and right is a serious problem. Because it’s often the preliminary stage for them to churn soon after. While you not give up without a fight and try to re-engage them this is not a long-term strategy nor should it happen on a broad scale. The best re-engagement strategy is not avoid them from becoming non-responsive in the first place. Here are 7 principles to build and maintain high customer engagement across their whole lifecycle: 1️⃣ Impact I’m not a fan of CS mantra’s but there’s one that’s true: You need to deliver value with every interaction. If your conversations, E-mails, training sessions, webinars, etc. help customers to move forward in pursuit of their desired outcomes, they will not become disengaged. 2️⃣ Relevance “Show me that you know me” is not a catchphrase. Relevance is closed related to making an impact. Because if customers are not reading your mails, meeting with you, consuming content, etc. none of it will have any effect. 3️⃣ Personalization Unpopular opinion: There’s no such thing as personalization at scale. Why? Because they are diametral opposites. True personalization considers the individual context. 4️⃣ Relationships The best way to build strong bonds with your customers is to genuinely care about them. Ask them open questions about their business but otherwise let them do the talking. Aim for 80% listening and 20% talking. 5️⃣ Transparency Customers need to hear the truth about ✅ the outcomes that are possible (even when they were sold otherwise) ✅ the time and effort they need to put in ✅painful roadblocks they might be facing Be straightforward with them. 6️⃣ Speed Your customers don’t care about the number of open tasks on your to-do list. They want answers to their questions and responses to their requests asap. You need to prioritize ruthlessly. 7️⃣ Simplicity Your customers want to achieve their desired outcomes. And they want to get there as fast as easy as possible. Eliminate redundancies, potential misunderstandings, double work and most importantly cut the c***. Keep optimizing until customers going dark become the exception, not the rule. PS: Like this content? Consider joining my Customer Value-Led Growth Cohort Training (starting tomorrow) --> https://lnkd.in/d5cGMT4R #saas #customersuccess #customervalueledgrowth

𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗳𝗮𝗰𝘁: 𝗘𝘃𝗲𝗿𝘆 𝗼𝗿𝗴. 𝗲𝘅𝗶𝘀𝘁𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 (𝘂𝗻𝗹𝗲𝘀𝘀 𝗻𝗼𝗻-𝗽𝗿𝗼𝗳𝗶𝘁) So when we close a deal/ win a customer, do we make money? No. Rather, the opposite, we spend a lot of money in marketing & sales to close a deal/ get the customer! Huge amounts of money that we call CAC (Cost of Acquisition). 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟭 : How do we make money? ➡ Answer is our Customer Success Teams make money for the org. ➡ Teams including: Onboarding, Support, Core Success, Solutions, Professional Services, Advocacy etc. work together for it. ➡ They ensure that the customer is successful in using the product the way they needed, to achieve their expected business outcomes, with a great experience. ➡ As an outcome of the efforts of these teams- the customer renews and/or expands. ➡ Finally after 1/ 2/ sometimes even 3 renewals - the org. makes a profit. So how come we are still discussing if Customer Success is a revenue team? Displayed in my graph below are the 3 Zones- 🟠 𝗨𝗚𝗟𝗬 (Orange Zone): Customer churns before CAC Payback | 𝗟𝗢𝗦𝗦 🔵 𝗕𝗔𝗗 (Blue Zone): Customer churns at CAC Payback | 𝗡𝗢 𝗣𝗥𝗢𝗙𝗜𝗧 🟢 𝗚𝗢𝗢𝗗 (Green Zone): Customer does not churn(at all !) or well realistically, churns once the LTV:CAC > 3 | 𝗣𝗥𝗢𝗙𝗜𝗧 That get's me to 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟮 : Are you really putting the right amount of fuel in terms of enablement, incentives & budget within these post sale revenue teams? Or is customer success just an after thought, a service team that is acting like a communication medium between stakeholders just because you need one right now till you replace it with technology. Thoughts? #customersuccess #onboarding #CS #customersuccessmanager #CSM #LinkedIn #b2b #SaaS #customerservice #cac #profit #breakeven #csleaders #founders #revenue #outcomes Block 1:1 with me https://lnkd.in/gjQxGq7f to talk more on setting up your CS function the right way or individual coaching/mentoring for your CS role Join DotDot CS Platform & community https://dotdot.careers/ - sign up today to learn, engage and find your next role

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