Publicação de THE LED Oficial

"If It Ain’t Broke, Why Fix It?" - Premium Auto Brands’ Logo Makeover Dilemma. What’s with the trend of iconic brands revamping their timeless logos? First, it was #Jaguar, simplifying its sleek logo into something less recognisable. Now #Audi seems to have followed suit. 🤷♂️ For decades, these logos symbolised luxury, innovation, and performance—true status symbols etched in the minds of consumers. But now, the minimalist redesigns leave us scratching our heads. Is it a bold move to “keep up with the times,” or a misstep that erodes their legendary brand equity? It’s not just about aesthetics—it’s about identity. Can a logo so abstract still tell a compelling story? Or are we moving towards a world where luxury is reduced to simplicity, even at the cost of brand legacy? Your take: Should brands evolve visually for modern appeal, or should they protect the heritage that made them icons in the first place? #LuxuryBrands #LogoDesign #Jaguar #Audi #MarketingTrends #BrandLegacy #AutomobileIndustry

📝 Visual merchandising e arquitetura estão diretamente conectados na criação de experiências memoráveis para os consumidores. Ambos têm o objetivo de moldar a percepção do espaço e influenciar o comportamento das pessoas. 📐 Espaço e Layout: Assim como na arquitetura, o layout de uma loja é fundamental. A forma como os produtos são dispostos pode guiar o fluxo de clientes, tornando a navegação mais intuitiva e agradável. 📐 Estética e Atmosfera: A arquitetura define a estética de um espaço, enquanto o visual merchandising complementa essa estética, utilizando cores, iluminação e materiais que criam uma atmosfera que ressoe com a marca. 📐 Experiência do Usuário: Ambas as disciplinas visam proporcionar uma experiência positiva. Na arquitetura, isso se reflete em espaços funcionais e confortáveis; no visual merchandising, em exposições atraentes e envolventes. 📐 Identidade da Marca: A arquitetura de uma loja deve refletir a identidade da marca, enquanto o visual merchandising reforça essa identidade através da apresentação dos produtos, criando uma narrativa visual que ressoa com o público-alvo. 📐Integração de Tecnologia: A tecnologia pode ser integrada tanto na arquitetura -com design inteligente -, quanto no visual merchandising - com displays interativos -, criando experiências dinâmicas e envolventes. Esses elementos combinados podem transformar um espaço de venda em um destino atraente, onde os consumidores não apenas compram, mas também vivenciam a marca de forma mais profunda. Ao unir visual merchandising e arquitetura, criamos um ambiente que não só atrai, mas também encanta. #VisualMerchandising #Arquitetura #ExperiênciaDoCliente #Design #Varejo

Modern Logo Design: A Necessity for Luxury Brands https://bit.ly/3wISRO2 #modernlogo #logocreation #logodesign #luxurylogo #businesslogo #logomaker Modern logo design is a necessity for luxury brands, as it encapsulates the essence of sophistication, exclusivity, and contemporary appeal. A well-designed logo acts as a visual ambassador for the brand, making an immediate and lasting impression on high-end consumers. It helps differentiate the brand in a crowded market, ensuring memorability and recognition. In the digital era, a modern logo seamlessly adapts across various platforms, enhancing the brand’s online and offline presence. By investing in modern logo design, luxury brands can effectively communicate their values, build customer loyalty, and position themselves as leaders in their industry.

#antalisportugal Sabia que 20% dos consumidores passam mais tempo em lojas com um bom design visual? 🛍️ Atualmente, criar uma experiência de compra cativante não se resume a oferecer produtos de qualidade. O merchandising visual desempenha um papel fundamental na atração de clientes, motivando-os a explorar e, em última análise, aumentando as vendas Gostaria de saber como aproveitar o poder do design de interiores para a sua empresa? Descubra as soluções de design de interiores da Antalis, adaptadas às suas necessidades, em:https://ow.ly/uhCm50TJBow #antalis #interiordesign #retaildesign #visualmerchandising

Some interesting insights into the Dutch market of wallpapers! From the Wallpaper Market Report 2022, it's evident that in the past four years, over a million monthly searches have been conducted in the Netherlands in the realm of wallpaper. Moreover, the search volume has been on the rise in recent years. While the average monthly search volume stood at 'only' 717,000 queries in 2019, by 2021, there were over 1,259,000 monthly searches for wallpaper. This represents a 75% increase in search volume over two years. Interestingly, the analysis reveals that consumer interest in wallpaper varies across months, with January seeing the highest search activity, accounting for 10.8% of the annual search volume. Furthermore, the months from February to May, along with October and November, also witness relatively high search volumes for wallpaper. Among specific colors, gold-colored wallpaper emerges as the most sought-after, with an average of over 30,000 monthly searches in the past four years, followed by green with around 21,000 monthly searches. Gold accounts for 21% of the search volume by color, followed by green at nearly 15%, and black at 13.3%. At Bekaert Network, we combine external market research with internal collaboration to stay ahead. This proactive approach helps us anticipate trends, identify opportunities, and deliver tailored solutions for sustained success. Check out the full report: https://lnkd.in/ePgVT6J2 #Wallpaper #MarketTrends #ConsumerBehavior #InteriorDesign #MarketResearch #Report

Minhas soluções de design para empresas, são projetadas para aumentar o conforto e impulsionar as vendas, mantendo o foco na experiência do cliente e na eficiência do visual merchandising. Seja para construir ou reformar, não só economizam tempo e dinheiro, mas também otimizam espaços de forma sustentável. Entre em contato comigo para discutir como minhas soluções de design podem transformar seus espaços. Vamos criar ambientes funcionais, esteticamente agradáveis e alinhados com práticas sustentáveis. Juntos, podemos otimizar seu espaço, melhorar a experiência do cliente e impulsionar suas vendas! +55 71 99691 3464

Window shopping 2.0: Visueel concept vs. interactiviteit

No ponto de venda, uma campanha de marketing se expressa através dos materiais. As cores, formas, texturas, a iluminação, acabamentos, os símbolos e a exposição dos produtos transmitem sensações que dão ao cliente a chance de experimentar, fisicamente, tudo que é visto nos multi canais. Esse é o trabalho do Retail Designer! ❤️ #retaildesign #interiordesign #visualmerchandising

A arquitetura comercial é feita considerando as melhores formas de instigar todas as etapas do processo de compra do cliente. Desde a percepção da necessidade, com o visual merchandising, até a fidelização, com o ambiente formulado a fim de criar uma conexão entre marca e cliente: https://lnkd.in/dwwGgsB5 #gdesign #arq #arquiteturacomercial #visualmerchandising #arquiteturadevarejo

Building a luxury brand demands precision, craftsmanship, and an unwavering attention to detail. A logo isn't just a design—it represents your values, status, and the exclusivity you offer. When brands like Pepsi or BBC spend millions on logo redesigns, it's because they understand that a logo is the heart of their visual identity. It carries the weight of their reputation and their promises to consumers. In the world of luxury, every element, from typography to color palette, must communicate exclusivity, elegance, and timeless appeal. To build a luxury brand: 1. Craft a Premium Logo: Your logo should be simple but carry a depth of meaning. Look at high-end brands like Chanel, Gucci, or Rolls-Royce—their logos are timeless, often minimalistic, but packed with prestige. Partner with top-notch designers who understand the psychology of luxury branding. 2. Tell a Story: Luxury brands thrive on storytelling. Your logo should connect to a deeper narrative—whether it’s about heritage, craftsmanship, or innovation. 3. Consistency is Key: A luxury brand ensures that every touchpoint—from website design to packaging—echoes the same premium quality. Your logo should feel at home on an expensive product or a high-end digital interface. 4. Target the Right Audience: Your logo speaks to a very specific audience. Luxury branding isn’t about reaching everyone; it’s about appealing to an elite few who seek exclusivity. Investing in a well-designed logo and brand identity creates an air of prestige that translates to loyalty, pricing power, and long-term success. It’s the first step in positioning your brand as a symbol of luxury. #LuxuryBrand #LuxuryLifestyle #BrandIdentity #LogoDesign #HighEndDesign #LuxuryMarketing #PremiumBrand #ExclusiveDesign #BrandStory #VisualIdentity #LuxuryLogo #DesignForSuccess #IconicBrand #LuxuryAesthetic #TimelessDesign #BrandElegance #PrestigeBrand #LuxuryBusiness #LuxuryStyle