Digitalya OPS

AI is changing everything — including HCP portals. But are pharma companies embracing this transformation? In the recently launched HCP Portal Audit and Report, we explore how AI-powered tools can reshape digital engagement for HCPs: - Hyper-personalization — content that adapts to each HCP’s needs - AI-driven chatbots — real-time support and instant information - Smart content curation — helping HCPs discover relevant knowledge faster It’s time to move beyond static content. The future of HCP portals is AI-powered, interactive, and truly valuable for HCPs. #HCPportals #PharmaDigital #AIinHealthcare #HCPengagement

74% of HCPs say webinars are valuable, but many pharma portals lack interactive learning opportunities. Our deep-dive audit of 28 HCP portals reveals: - Outdated navigation and poor UX - Limited personalization and irrelevant content - Lack of interactivity and engagement tools But there’s a way forward. In the audit, we outline clear strategies to transform these portals from static repositories to intelligent, engaging, and indispensable tools. What’s one feature you think pharma HCP portals should improve? Drop your thoughts in the comments! #HCPportals #PharmaDigital #AIinHealthcare #HCPengagement

For years, HCP portals have been inconsistent—each brand doing its own thing, often in isolation. But HCPs engage across multiple therapy areas, and that fragmentation creates a disjointed experience. 🌍 Leading pharma brands are now trying to standardise their digital experiences through a structured approach that enhances UX/UI, drives brand consistency, and reduces costs and launch times. But great design isn't just about cost savings. It’s about customer centricity—moving away from dense, brochure-like content to experiences that are actually valuable to HCPs. It takes bold leadership to make these changes, but the impact is undeniable. This is only small part of a deeper exploration into why HCPs aren't engaging with digital portals. Join our CEO Rob Verheul, Alex Jijie of Digitalya OPS and AstraZeneca's andrew binns, as they share some of their thoughts on the future of HCP engagement and ask if AI can fix it. Watch the full discussion here: https://lnkd.in/eXEVDxfE #hcpengagement #digitalpharma #customerexperience

HCP portals are evolving — but are they keeping up with HCP needs? Our latest analysis, “HCP Audit and Report,” dives deep into the strengths, weaknesses, and future opportunities of pharma HCP portals. What key insights would you find inside? - The most common usability and design pitfalls - How AI and personalization can redefine engagement - The missing features that HCPs actually want - Strategies to future-proof your portal Together, let’s build HCP portals that truly empower healthcare professionals. #HCPportals #PharmaDigital #AIinHealthcare #HCPengagement

🚨Today’s the day! Don’t miss our webinar! 🚨 Why HCPs aren’t engaging with your portal — can AI fix it? kicks off today! Join us for an engaging conversation with industry experts as we explore: - Key insights from our HCP portal audit, analyzing 28 portals across Europe and the US - The biggest challenges in HCP engagement and how to overcome them - The future of HCP portals and the role of AI in driving personalization and efficiency Meet our expert panelists: - Andrew Binns, Head of Digital and Innovation at AstraZeneca - Rob Verheul, CEO at Graphite Digital 🕒 Don’t miss it — we’re going live soon! 📌 Register now to join: https://buff.ly/4h9hky7 #DigitalInnovation #HCPEngagement #Pharma #Webinar #AI

Struggling to increase HCP engagement with your portals? Are you curious about AI’s role in creating personalized, efficient digital experiences? Join us for a deep dive into the current state of HCP portals, the biggest challenges pharma companies face, and how AI can drive innovation and engagement. What you’ll learn: - Key insights from our HCP Portal Audit, which analyzed 28 US and European portals - How pharma is adapting to the growing demand for personalized and interactive experiences - The potential of AI to transform HCP portals and improve engagement Meet our expert speakers: - andrew binns, Head of Digital and Innovation at AstraZeneca, with over 20 years of experience revolutionizing customer engagement strategies - Rob Verheul, CEO at Graphite Digital, a digital innovation leader with deep expertise in collaborating with global pharma brands Register now to secure your spot: https://lnkd.in/d66aftiU #DigitalInnovation #HCPEngagement #Pharma #Webinar #AI

Meet the speakers for our webinar on the 30th of January: Why HCPs aren’t engaging with your portal — can AI fix it? We’re excited to have Rob Verheul, CEO of Graphite Digital. With a unique blend of sector expertise and digital innovation, Rob has led impactful collaborations with top pharmaceutical brands, including Astellas, Novo Nordisk, Pfizer, and others. As a qualified executive coach, he’s passionate about fostering creativity and collaboration to deliver exceptional digital experiences. Gain actionable insights from one of the industry’s leading digital innovators. Save the date: - Discover what is working (and what’s not). - Learn actionable strategies to enhance your portals. - Explore the potential of AI to transform digital experiences. Register now to secure your spot: https://lnkd.in/d66aftiU #DigitalInnovation #HCPEngagement #Pharma #Webinar #AI

Meet the speakers for our webinar on the 30th of January: Why HCPs aren’t engaging with your portal — can AI fix it? We’re thrilled to have andrew binns, Head of Digital and Innovation at AstraZeneca. With over 20 years of experience delivering high-quality customer experiences across industries, including pharma, Andrew has played a pivotal role in revolutionizing AstraZeneca’s omnichannel and customer engagement strategies. Recognized as PM Society’s Marketer of the Year and CreativeFloor’s Bravest Client, he brings a wealth of expertise in transforming how pharma engages with healthcare professionals. Together, we will tackle important questions facing the pharma industry: - Why are HCPs not engaging with your portal? - How can we better meet their needs and expectations? - Can AI unlock the key to driving personalization, efficiency, and deeper engagement? Save the date: - Discover what is working (and what’s not). - Learn actionable strategies to enhance your portals. - Explore the potential of AI to transform digital experiences. Register now to secure your spot:https://lnkd.in/dVcpnwAk #DigitalInnovation #HCPEngagement #Pharma #Webinar #AI

Are you curious about the state of HCP portals in 2025? We were, too! That’s why we analyzed 28+ European and US portals to uncover: - Where pharma stands today - What’s missing from current portals - What HCP expectations are currently met - How the future of HCP portals is shaping up Join us for an exclusive webinar to explore the key findings of our report and hear from industry experts, including andrew binns (AstraZeneca) and Rob Verheul (Graphite Digital), as they share their insights on: 1. The current status of HCP portals: what’s working, what’s not, and what’s missing 2. The future of HCP portals and how to align with HCP expectations 3. The role of AI in HCP portals and its real-world applications 📅 Thursday, January 30 🕓 4 PM Berlin | 3 PM London | 10 AM NY Participate live and get your questions answered!