Hogarth

Hogarth Spain has sponsored "Advertisers' Day" (Day A New Edition 2024), one of the most renowned events of the c de c - club de creatividad. This event has brought together more than 30 advertisers and 30 creative agencies at Madrid’s WPP Campus to participate by reflecting on the role of creativity in facing the uncertainty of our industry's future.   Our team in Spain produced the Welcome Pack inspired by tarot cards, and the “time capsule”, which consisted of recording each of the more than 80 professionals asking a question to their “future self” on the Virtual Production set based at Hogarth Madrid offices. This experience is now available in digital format by entering the platform www.diaa2024.com, also designed and produced by Hogarth Spain. ----- Hogarth España ha patrocinado el “Día de los Anunciantes” (Día A New Edition 2024), uno de los eventos más reconocidos del c de c - club de creatividad que ha reunido en el Campus WPP de Madrid a más de 30 anunciantes y 30 agencias creativas para reflexionar sobre el papel de la creatividad ante la incertidumbre del futuro de nuestra industria.   Nuestro equipo en España produjo el Welcome Pack inspirado en las cartas del tarot, así como la “cápsula del tiempo” que consistió en grabar a cada uno de los más de 80 profesionales lanzándose una pregunta a su “yo del futuro” en el set de Producción Virtual de las oficinas de Hogarth Madrid; experiencia que está ahora disponible en formato digital entrando en la plataforma www.diaa2024.com, también diseñada y producida por Hogarth España. #AdvertisersDay #ClubDeCreatividad #VirtualProduction #ProductionDesign

El jueves pasado celebramos el Día A 2024 New Edition. Bajo el lema “Creatividad frente a la incertidumbre”, esta jornada se convirtió en un espacio de reflexión, colaboración y valentía para afrontar los desafíos de nuestra industria. Hogarth, nuestro socio institucional, patrocinó y acogió este encuentro en el WPP Campus de Madrid. Con un formato innovador inspirado en las cartas de tarot, más de 80 profesionales, tanto del lado del anunciante como de agencias creativas, con representantes de hasta 25 marcas diferentes, debatieron sobre temas clave como: - Posiciones laborales - Atracción de talento joven - Relevancia cultural - Relevancia profesional  - Evolución tecnológica e innovación. Además, tuvimos la oportunidad de viajar en el tiempo, grabando preguntas para nuestros "yo del futuro". Un ejercicio muy especial que subraya el poder de la creatividad como herramienta para construir nuestro camino en medio del cambio constante. Gracias a todos los asistentes por acompañarnos en una jornada tan importante para el c de c y a los ponentes y moderadores de las charlas por su participación: Alfonso González, Ana Robledo Pascua, Ana Torres, Andrés Martínez, Anna Roca Tarragó, Carlos Sanz de Andino, César Vacchiano, Eva Bedón, Guille Viglione, Ignasi Prieto, Isahac Oliver Ponce, Javi Ribas, Leandro Raposo, Nerea Cierco, Noelia Fernández, Sarah Chemouli, Ursula Mejía, Uri Fernandez Tur, Gonzalo Figari y Curro Palma.

As advertising production changes to align with clients’ expanding needs, LBB’s Alex Reeves speaks to production companies, agency and holding company production experts and industry bodies to consider the state of the industry. Read here: https://hubs.la/Q02ZzjBJ0 This piece features insights and analysis from McCann North America’s Joe Calabrese; BBH London's Victoria Keenan; Hogarth's David Rolfe; Stink Films' Jon Chads; Ridley Scott Creative Group's Kai Hsiung; OB42's Clancie Brennan; Tinygiant's Sara Eolin; Alkemy X's Jim Huie; STADIUM’s Samy Mosher; Covert’s Max Murphy; POD LDN's Adrienn Major; John Spary Associates Limited's John Spary; MurphyCobb’s Patrick Murphy; Claire Randall Consulting's Claire Randall; IPA (Institute of Practitioners in Advertising)'s Eliot Liss; Advertising Producers Association (APA)'s Steve Davies; The 4A's mollie rosen and AICP (Association of Independent Commercial Producers)'s Matt Miller.

Congratulations to all of the Campaign UK Ad Net Zero award winners who took home a trophy last Thursday; an inspiring set of campaigns that challenged the traditional. Naturally we had our eyes on one category in particular... 👏 to Hogarth for winning the Best Practice in Sustainable Ad Production category, as well as Diageo Advertising Production Resources (aka APR Consulting) Hello Earth Papaya Films Netflix Mars Revolut MurphyCobb for being shortlisted! Hogarth offers “solution at scale that is replicable and cuts out the unnecessary travel. Also considers food, waste, wardrobe and local travel. I appreciate how they actually interrogate their AdGreen Scores to find the areas needing greatest improvement, vs using it as a tick box exercise.” Hogarth uses the AdGreen carbon calculator for UK productions, and sustainability on shoots is a priority. They opt for: ✅ a beef-free menu ✅ wardrobe handled through rentals ✅ no single-use plastic You can read about the winners across all categories here: https://lnkd.in/e3SRTZFF #sustainability #advertising #environment #campaigns #sustainableproduction

Hogarth Spain, in collaboration with Pendelton, produced the VML “Blue Weeks” campaign for Movistar (Telefónica Hispam), in which the well-known Spanish chef, writer and TV presenter Alberto Chicote collaborates with Movistar by proposing several weeks of discounts on the occasion of Black Friday. Hogarth España, en colaboración con Pendelton, produce la campaña “Blue Weeks” de VML para Movistar (Telefónica Hispam) en la que el famoso chef, escritor y presentador de televisión español Alberto Chicote colabora con Movistar proponiendo varias semanas de descuentos con motivo del Black Friday. #ContentProduction #BlackFriday2024 #CreativeProduction #HogarthSpain #AlbertoChicote

Absolutely thrilled to share that Hogarth's Sustainably Made won at the Campaign UK Ad Net Zero Awards yesterday in the Best Practice in Sustainable Ad Production (most innovative production using green tools) category! We celebrated trailblazing businesses, organisations, and projects in the advertising industry, who are helping to reduce emissions and pave the way to a net zero economy - and we are so proud to be a part of that. You can check out the full list of winners, here: https://lnkd.in/e3SRTZFF #ContentProduction #CreativeProduction #AdNetZero #SustainableProduction #SustainablyMade #EmissionReducingInitiatives

Today, Sustainably Made, Hogarth’s response to climate change, was acknowledged at the #AdNetZero awards. We are thrilled to have won in the category for Best Practice in Sustainable Ad Production (most innovative production using green tools). Today I feel like Hogarth finally got the recognition they deserve. Go on team. I am absolutely thrilled to lead you. Thank you Caitlin Macdonald for being a rock in this area and continuing to drive positive change across the business.

Thanks so much to shots for having me on the Production Leaders - Ask Anything panel at their Out of the Box sessions yesterday to represent Hogarth. A new experience for me, but a great chat with some very clever people and some great questions. The industry faces many challenges across the board. But I always remain confident that most problems are fixable with clear, honest and open conversations. As Matt Craigie Atherton said at the end - the industry will always need Producers ! Thanks to my other fellow panelists Anna Murray Jessica Ringshall and our wonderful hostess with the mostess -Eliot Liss from the IPA (Institute of Practitioners in Advertising) #makersrule #production #prdocutionleaders #shots

Excited to share that our very own Head of Production, James Brook Partridge, is joining the The Clios Awards 2025 Film Craft Production Design Jury! #FilmCraft #PostProduction #ClioAwards #ProductionDesign #CreativeProduction