Logarithmic

💡 Unlocking Growth with ABM + Nurture Campaigns 💡 In B2B marketing, it’s no longer enough to simply attract leads. You need precision and persistence. That’s where ABM (Account-Based Marketing) and nurture campaigns come in—working hand in hand to deliver the right message, at the right time, to the right decision-makers. 🔑 Why This Combo Works: ✅ Targeted Personalization: ABM zeroes in on high-value accounts, while nurture campaigns deliver relevant, timely content based on individual engagement. ✅ Seamless Journey: Nurture flows keep leads engaged throughout their decision-making process, guiding them with personalized insights and solutions. ✅ Efficient Resource Allocation: ABM prioritizes top accounts, ensuring that marketing and sales efforts are focused where they matter most, while automated nurture keeps leads warm. Discover how to supercharge your marketing with nurture optimization here: https://lnkd.in/dYdxPEei #ABM #NurtureCampaigns #B2BMarketing #CustomerEngagement #MarketingAutomation

💻✅ Join us for an exclusive webinar on CX Responsive Layouts! Discover how optimized, device-friendly designs can transform your marketing campaigns, enhance user experience, and boost conversions across all platforms. Learn actionable strategies from industry experts and take your marketing assets to the next level! 🚀📈

💻✅ Join us for an exclusive webinar on CX Responsive Layouts! Discover how optimized, device-friendly designs can transform your marketing campaigns, enhance user experience, and boost conversions across all platforms. Learn actionable strategies from industry experts and take your marketing assets to the next level! 🚀📈

🚀Reporting is crucial for marketers looking to boost the impact of their campaigns. With Eloqua Insight, you can visualize key metrics like open rates, click-throughs, and form submissions to fine-tune your strategies. Our latest article offers 7 tips for using Insight effectively, helping you create powerful reporting dashboards. Special thanks to our authors Iustin Galbeaza & Ramona Ionescu for their great insights! 🌟 Read more: https://lnkd.in/db4U6X7D #MarketingAnalytics #Eloqua #DataReporting 

Tuesday's Quote: "Doing business without marketing is like winking at someone in the dark. You know what you are doing, but nobody else does." – Stuart H. Britt Even the best products or services need visibility to succeed. Marketing ensures that what you offer reaches the right people at the right time. Britt’s quote underscores the importance of having a consistent presence in front of your audience. So, how do you keep your marketing efforts steady across channels and make them ✨ sparkle ✨ without overloading your audience? Here’s what I recommend: 🎇 Create a content calendar – Plan your posts in advance to maintain regular touchpoints without over-communicating. 🎇 Repurpose content – Turn a blog post into a video, a webinar into a series of social posts, etc., to get more value out of your ideas. 🎇 Use analytics – Track which content performs well and when your audience is most active to refine your timing. #DigitalMarketing #MarketingSuccess #Logarithmic

🌟 Thank you for making a difference! 🌟 We are truly grateful to have been part of this year's Balul de la Castel in support of the amazing work done by Fundatia Servicilor Sociale Bethany for children and families in need. The event was a testament to the power of community and generosity, and we are honored to have contributed to such an impactful cause. A huge thank you to all the organizers, participants, and partners who made this unforgettable evening possible. 🙌✨ #BalulDeLaCastel2024 #Logarithmic #CommunitySupport #CSR #FundațiaBethany #GivingBack #SocialResponsibility

Oracle's approach to AI pricing is interesting They are embedding AI into everything they do, without charging separately for it. Coming into Oracle CloudWorld, I felt like AI is too much hype and not enough concrete business results. I'm not so sure anymore. I've seen many, many examples, use cases and demos showing AI being used by real companies to solve real problems. Whether it will take 3 months, 3 years or 10 for AI to take over businesses, I don't know and I don't care. But now I'm convinced it will happen, one way or another. #CloudWorld

This 2024 edition of #CloudWorld was one of striking contrasts for me. All the AI talk from the past 2 years was showcased in real life applications, we could literally see AI automate or improve real life use cases. To some extent we saw it replacing a lot of what people used to do. All this was in the context of the evolved OCI cloud integrated with all the former competitor now partner clouds like Microsoft and Google. At the other end of the conference room we could see a large area of the still in use, on site, Oracle Industry solutions next to our forever friend Excell. I root for them having a place in a fast changing future. https://lnkd.in/dcGGrcMP The future looks like Oracle Application on top of OCI, that is ERP, HCM, SCM, Marketing, Sales and Service. Service is leading the AI development. #oracle #oraclecloudworld #ocw24 Thank you Asaf Sobol for the warm welcome to the partners meeting and Sorana Dorey for the OCW Zurich heads-up, hope to see you there.

Marketing teams often struggle with stagnating engagement, impulsive decisions, and lack of alignment across departments. The solution? CXverse Testing Framework, designed to empower your team with precise A/B and multivariate testing to optimize marketing strategies. 👉 Discover more: https://lnkd.in/dcS2mKaV Key challenges we address: ❌ Stagnating customer engagement leading to missed opportunities ❌ Impulsive decisions driven by guesswork instead of data ❌ Disconnected efforts across siloed teams, causing inefficiencies CXverse provides data-driven insights, helping you make informed decisions, enhance team alignment, and stay ahead of the competition with agile, optimized marketing approaches. 🚀 Equip your team with continuous learning and agile market adaptation. Catch up with us at Cloud World 2024 to see how CXverse can revolutionize your approach to testing and optimization! #CXverseFramework #DataDrivenMarketing #MarketingOptimization #CloudWorld2024

Somebody needs to configure it It’s great when you can afford the latest technology. 👇 Hardware Cloud Infrastructure AI Services Applications But on top of these, to achieve business results in the real world, you still need a good team of experts, who know how to put all the technology to good use, in your context, for your needs. This was very clear to me today at Oracle CloudWorld. I’m even more convinced now of the value provided by Logarithmic, which helps Fortune500 companies use marketing automation platforms to their full capabilities. For example, Logarithmic’s “Eloqua Advanced Technology” service was created for Marketing Automation Managers and Directors who are ❌ Struggling with optimal message frequency ❌ Not sure when to send your emails ❌ Need better engagement on email subject lines The more advanced the technology, the more you need experienced teams to configure it and deploy it properly to drive business outcomes. If you want to learn more about Eloqua Advanced Intelligence, I’ll put a link in the first comment. w/ Codrin T. #CloudWorld #martech