▲ promocrat

What are growth people even doing? You want to hire a growth person or growth agency to boost your business results. What are they actually doing? Is it the usual marketing activities or something new? A growth person, by definition, tackles new ways of achieving results compared to regular marketing. This can imply contacting influencers, engaging in forums, and discovering new advertising tactics & channels. So yes, growth people will do new activities compared to usual marketers. But a growth person can’t be reduced to individual tasks. It’s more about the growth mindset, structure, and processes that shape the growth person. By working with hundreds of growth-focused people over the years, both in our team and our partners’ teams, by witnessing, analyzing, and learning from the ones that have grown at our side, we found twelve key virtues for a growth mindset. So here is, in a nutshell, what a growth person is doing: 1. Interact with different business functions such as product, marketing, and sales to gather perspective and improve processes 2. Keep the eyes on the prize, caring about results over everything else 3. Make decisions based on data rather than gut-feeling 4. Have a full-funnel perspective on the customer lifecycle 5. Adapt to new technology and use it to improve processes and deliver results 6. Experiment with new channels, tactics, and ways to solve business challenges & achieve results 7. Be agile in communication and in finding the fastest path to reach the 1st result 8. Keep tasks flowing rather than getting stumped by perfectionism 9. Have empathy toward the customer 10. Be hyper-optimistic 11. Get better and better and better at their craft 12. Be resourceful and find solutions to challenges If your business needs a cost-effective, scalable, and predictable way to grow, don’t hesitate to shoot us a message at ▲ promocrat to discuss your needs. #Growth #Marketing #GrowthPeople #Experimentation

We recommend you attend the We For Real workshop ⚙️on creating a community from scratch. You are going to: 🎓 Learn the essentials of community building 🛠️ Apply it in practical exercises 📜 Work on ready-made templates  🔍 Find out how others are approaching the process 📈 Create a solid (re)launch plan for your community Get your spot right here 👉https://lnkd.in/dMDnFT5V You have 20% off using the code at the checkout → promocrat20 🗓 February 25 & 26 | 🕘 9:30 - 13:30 | 📍Online #WeForReal #CommunityBuilding #Workshop

One step of your Product Hunt launch campaign you definitely don’t want to skip is creating a “Coming soon” teaser. “Ok, but will that actually help me?” The truth is, there’s not really enough data nor opinions to assess this. Yet, more eyeballs on your launch won’t hurt you, will they? While the teaser’s utility is not totally clear, there are ways we know it can help: 🔸You can share it on your social channels 🔸You can share it in groups 🔸You can add it to your website 🔸You can add it in emails 🔸You can add it in DMs You get the idea. You’ll have a dedicated “Coming soon” page that you can share everywhere. It might not seem like the biggest help, but it’s 100% more impactful than just posting a caption that says “We’re launching soon!! Make sure you don’t forget!” Fact: people will forget. But if they click the “Notify me” button from your teaser, they’ll get notified when your launch is live. Thus, there are more chances for them to remember and actually support your launch with upvotes and comments. Get more know-how about Product Hunt launches from our free guide: https://lnkd.in/dRskqrJc #ProductHunt #ProductHuntLaunch #PHLaunch #ProductHuntCommunity #PHBestPractices

Missed out? Don’t worry - the next Neo Mixer is already on! Check the details and register here👇 https://lnkd.in/dSHy9Ury

What an incredible night at our first-ever Neo Mixer! 🔥 Last week, we brought Silicon Valley-style networking to Bucharest, and wow - the energy was electric! No presentations, no pitches, no boring speeches. Just pure connections between amazing tech minds. Seeing so many of you engage in meaningful conversations and forge new partnerships was exactly what we envisioned! Special thanks to everyone who joined us and made this event truly special. The buzz in the room proved that Romania’s tech scene is more vibrant than ever! 🙌 Missed out? Don’t worry - the next Neo Mixer is already on! Check the details and register here👇 https://lnkd.in/dSHy9Ury PS. Give us a follow to be the first to know about upcoming events!

Not much time left to join Bucharest Tech Mixer - the pure networking event. 🎩 Why Attend? ⚡ High-Energy Meet startup founders, investors, tech enthusiasts, and expats in an environment designed for meaningful conversations and impactful connections. 🌇 Superb Location Enjoy the perfect setting that blends a relaxed vibe with a professional touch, making it easy to connect with others. 🗣️ Pure Networking No speeches, no formalities — just people connecting, collaborating, and creating opportunities. 💻 Tech Ecosystem Be part of the growing tech and startup scene, building relationships that can shape the future. Hope to see you there! Registration and details here 👇 🔗 https://lnkd.in/dRHB_HNH #networking #Bucharest #event

Tired of those “networking” events where speakers promote their businesses so much that you barely have the time to network? We sure are. That’s why we’re hosting the Bucharest Tech Mixer - the pure networking event. No speeches. No formalities. Just people connecting, collaborating, and creating opportunities. Join us on Wednesday, February 5th at 6pm at Negroni Bar! Registration and details here 👇 https://lnkd.in/dRHB_HNH PS. The first 20 Negroni Cocktails are on us 🍸 PPS. Limited spots, don’t wait! #networking #Bucharest #event

Bucharest Tech Networking Night! Feb 5, 6 PM Negroni Bar. No speeches, just pure networking. 🍸 First 20 Negronis on us! RSVP now—spots are limited!

What even is growth marketing? As people shout “growth” left and right, it’s easy to mistake it for a buzzword that will eventually replace the term “marketing.” This is simply not true. Growth is more than a feel-good term that people add to their LinkedIn bios. To better understand growth marketing and its effectiveness, let’s compare it to traditional marketing: Traditional marketing means using broad, conventional methods such as TV, radio, billboards, etc., to achieve brand awareness, customer acquisition, and customer loyalty. Growth marketing means using data-driven, high-tempo experiments to achieve scalable, predictable business growth in all areas. Growth also has a cross-functional nature that extends to the customer decision lifecycle with a full-funnel perspective, aiming to improve each stage of the funnel. Let’s dive deeper into the differences between growth marketing vs. traditional marketing: 🎯Focus ↳Traditional marketing – brand awareness and long-term strategies. ↳Growth marketing – full funnel and business growth. 🤝Approach ↳Traditional marketing – fixed, planned approach with established methods and channels. ↳Growth marketing – adaptive, iterative process involving experimentation and data-driven decisions. 📺Channels ↳Traditional marketing – conventional channels like TV, radio, print, and outdoor advertising, and also digital advertising means such as social media, paid ads, and influencer marketing, which are slowly becoming traditional. ↳Growth marketing – flexible, using traditional channels while also finding new ones such as communities, partnerships, outreach automation, engineering as marketing, and more. 👥Customer Engagement ↳Traditional marketing – broad, one-way communication to reach a wider audience. ↳Growth marketing – direct, personalized interactions and engagement with customers. 📊Metrics ↳Traditional marketing – broader metrics such as market share and overall sales growth. ↳Growth marketing – specific metrics like customer lifetime value (CLV), customer acquisition cost (CAC), and retention rates. 🗺️Strategy ↳Traditional marketing – consistent messaging and long-term planning to build brand reputation over time. ↳Growth Marketing – rapid experimentation and flexibility to quickly adapt to market changes. Growth marketing might seem challenging at first, but with the right mindset, it will increase results tenfold. If you want this new-age way of marketing to turn your business into a cost-effective, scalable, and predictable money-making machine, don’t hesitate to shoot us a message at @Promocrat to discuss your needs. #Growth #Marketing #GrowthVsTraditionalMarketing #Experimentation

Finish with ‘where’ You want to build a community. You know why you want to do it and who should join. (Check our previous posts where we talked about it.) There’s only one question left: where are you building your community? Here are some options based on our community-building experience: 1️⃣ Social Media Groups This is by far the most used community-building method. It’s free, quick, and allows you to post all sorts of content, from basic posts to live Q&A sessions. The most common platforms used are Facebook and LinkedIn. Facebook is more suited for B2C, while LinkedIn is more suited for B2B. 2️⃣ Online Forums Chances are you will find at least one online forum around the topic of your product. The most popular choices are Reddit and Quora, but there are also smaller, niche forums. The best approach is to add value to online forums and answer thoughtfully—nobody likes people who over-promote their products. 3️⃣ Messaging Channels Slack, Telegram, WhatsApp, or Discord offer real-time interaction with your audience. They’re great for building a close community where you can provide quick support. The bigger the community gets, the harder its management becomes. Thankfully, AI tools such as Threado AI help with it, allowing you to expand the community without compromising its effectiveness. 4️⃣ Your Own Platform Building your own platform to host a community is the most customizable, yet the most time-intensive option. Some tools are Softr, WordPress, or Podia. If you have enough time and inspiration, building your own community platform is the best choice. What other channels do you consider for building a community? Share them in the comments. 👇 #Product #Community #SaaS #Growth