Alarabia OOH

“The move towards digital advertising reflects our commitment as a new entrant in the Dubai market, dedicated to helping brands connect with their audiences in impactful, engaging, and sustainable ways through a data-driven approach and a true network,” says Alarabia OOH's Jalal Khanfour. #growth #OOH #alarabia #seenbyeveryone

نتشرف بتواجد Alarabia OOH "الراعي الإعلاني" خلال ملتقى #بيبان24؛ لتكوين صورة ريادية تعكس ازدهار المشهد الريادي في المملكة العربية السعودية. #وجهة_عالمية_للفرص  سجّل الآن: https://lnkd.in/e35ERM45

بأضواء الأمل تعلمنا، وساهمنا 🌸 🎥 مقتطفات من ختام فعالية الدرونز للتوعية بسرطان الثدي في بوليفارد سيتي تحت شعار #اسبقي_بخطوة شكرًا لشركائنا Alarabia OOH New Rise Technologies العلا الحديثة للتقنية Sela | صلة bastah أثركم لا يُنسى 🩷

On August 19th, we did something that Riyadh Boulevard will remember for a long time. We took over the biggest screens in the city and turned them into something truly spectacular—a live, interactive gaming arena for an epic 1v1 Gran Turismo race. This wasn’t just another OOH activation. With the unwavering support of our bold partners, Munir Khoja, Rami Turki, Malek Hamam , PMP, Abdulla Jamous, and the entire Jameel Motorsport team under the leadership of Peter Aberle, we pushed the boundaries of what's possible in digital out-of-home (DOOH) advertising. Two of the world's top gamers, SHONGBONG and AMUSTYCOW, went head-to-head in real-time, right before the eyes of a captivated audience both on the Boulevard and online. The excitement was electric, and the impact—immeasurable. Bringing this vision to life took the combined efforts of an exceptional team at Serviceplan Group Middle East. This would have not been possible without the relentless creativity of Karim Mroueh. A special shoutout to the House of Gaming team, with Helmi Abdalhadi & Hussein Jaber. Their unwavering dedication and expertise in the Gaming world were key to making this project happen, despite all the logistical challenges. We also owe a huge thanks to Ahmad Hijjeh, our head of social media, who ensured that everything was handled perfectly across all social media channels and to Hicham Soubra our head of production, who made sure that everything on ground is being executed to the highest levels. Ahmad was key in shaping the strategic approach on social, and Hicham was instrumental in making sure our activation resonated far beyond the Boulevard. Our creative forces—Sameer Suri, Tino Najera, Radhi Raut, Rana Ahmad Rahul Sharma, Bassem Ainu, and Tarek Assi—helped make the impossible, possible together with our colleagues Rana Kayyali Charbel Jreijiri Azhar Siddiqui from Mediaplus Middle East ensuring we live to our promise of being an integrated House Of Communication. and last but not least, Ramy Abdelrehim & Saleh El Ghatit, my partners in crime, for their leadership and tireless dedication. We couldn't have achieved this without our trusted partners: Arshad Ali Akbar from ProjectX, Pietro Scanziani and the team at VertoMedia, Mohammad Al Nimer and the team Esports World Cup Foundation, Patrick Varloot and Sport Five, and Asim Chaudhry at Alarabia OOH. This project is a testament to what can be accomplished when innovation meets determination. Together, we’ve set a new benchmark in the world of OOH. Here’s to many more unforgettable moments! 🚀 #DOOH #OOH #Innovation #Gaming #RiyadhBoulevard #GranTurismo #Serviceplan #JameelMotorsport #Esports