Open platform strategies and innovation: Granting access vs. devolving control

K Boudreau - Management science, 2010 - pubsonline.informs.org
Management science, 2010pubsonline.informs.org
This paper studies two fundamentally distinct approaches to opening a technology platform
and their different impacts on innovation. One approach is to grant access to a platform and
thereby open up markets for complementary components around the platform. Another
approach is to give up control over the platform itself. Using data on 21 handheld computing
systems (1990–2004), I find that granting greater levels of access to independent hardware
developer firms produces up to a fivefold acceleration in the rate of new handheld device …
This paper studies two fundamentally distinct approaches to opening a technology platform and their different impacts on innovation. One approach is to grant access to a platform and thereby open up markets for complementary components around the platform. Another approach is to give up control over the platform itself. Using data on 21 handheld computing systems (1990–2004), I find that granting greater levels of access to independent hardware developer firms produces up to a fivefold acceleration in the rate of new handheld device development, depending on the precise degree of access and how this policy was implemented. Where operating system platform owners went further to give up control (beyond just granting access to their platforms) the incremental effect on new device development was still positive but an order of magnitude smaller. The evidence from the industry and theoretical arguments both suggest that distinct economic mechanisms were set in motion by these two approaches to opening.
INFORMS
顯示最佳搜尋結果。 查看所有結果