A World Beneath

As winter’s shorter days settle over Scandinavia, we found the perfect way to brighten the season – by celebrating creativity and self-expression at the Levi’s® Press Day SS25 earlier this week. Guests had the opportunity to preview the upcoming Levi’s® SS25 collection, enjoy a curated listening session by Axel Boman (Studio Barnhus) for Jade Recordings, and create custom Levi’s® t-shirts with Axel WAWA PRINT SHOP. Thank you to all our guests for making the day special, Riche Fenix for the fantastic food and Brooklyn Brewery for the tasty beverages! #Levis #LevisSS25 #PressDay

Earlier this week, we had the pleasure of hosting an exclusive cocktail dinner and whisky tasting to celebrate the launch of this year's Diageo Special Releases Single Malt Scotch Whisky Collection at Soho House & Co in Stockholm. To celebrate this year's collection, Spirited Xchange 2.0, Diageo partnered with one of Stockholm's most expressive visual artists, N.ALEG, to curate an immersive sound and light experience where guests were invited to explore whisky beyond tradition and discover it in bold, unexpected ways. Thank you to everyone who joined us for a very special evening. #awb #Diageo #SpecialReleases2024 #WhiskyTasting 

Check out the film from King Kröner Herrmodets Mäktigaste.

Earlier this week, we had the honour of partnering with King Magazine to celebrate their annual 'King Kröner' event, a special evening dedicated to recognising the most influential brands in men's fashion over the past year. Thank you to everyone who joined us for an unforgettable night at Restaurang Slipen. #KingKröner2024

Earlier this week, King Magazine hosted the annual 'King Kröner' awards at Restaurang Slipen, celebrating the most influential brands in men’s style. Among the standout winners was our long-time partner Dr. Martens plc, honoured as 'Shoe Brand of the Year' and the award collected by Johan Grandin. A heartfelt congratulations on a thoroughly deserved win! You can read more about the evening and the winners here: https://lnkd.in/dQ3ePsCd

Earlier this autumn, A World Beneath and Range Rover came together to create an extraordinary 24-hour experience on the stunning west coast of Sweden. To bring the magic to life, the talented Joseph Eriksson worked closely with the AWB creative team to create this beautiful after-movie. Have a look and enjoy a moment of modern luxury. #RangeRover #EpicDrive #LuxuryExperience #SwedishWestCoast

With the Bocuse d'Or World Finals just around the corner, the excitement is building for Gustav Leonhardt and his team. In collaboration with Bocuse d'Or Sweden, AWB hosted an exclusive evening that gave guests a rare glimpse into a place few see: the 'Team Sweden' training kitchen. The evening was a true celebration of passion, creativity and flavour hosted by Gustav and Peter ASP JELKSÄTER. Guests enjoyed canapés based on the first three ingredients announced and wine from Provinum Vinhandel AB while witnessing the dedication and precision that will hopefully pave the way to a long-awaited gold trophy in Lyon this January. A big thank you to everyone who joined us and the team as they embark on this incredible journey to Lyon.

In collaboration with Tidningen Café and Daniel Lindström we hosted an intimate lunch at Bobergs Matsal to celebrate the launch of Cafés latest food and drink special featuring restaurateur Tommy Myllymäki on the cover. Guests enjoyed a preview of the new issue as Iain Allan from Glen Moray took them through a tasting experience with exceptional dishes and fine whisky from Glen Moray. A heartfelt thank you to everyone who joined us, and congratulations to Tommy and Café Magazine on an outstanding issue. #AWB #GlenMoray #CafeMagazine

To round off the year and welcome the festive season, AWB invited guests to enjoy a memorable evening at Boulebar Sverige AB Haga with their special ”Julboule” experience – a blend of festive spirit, friendly competition and a French-inspired Christmas table. It was a great time enjoying favourites from the food and beverage menu while playing the world's most inclusive sport (it really is). Thank you to all our guests who joined us for a night to remember! Interested in your own boule experience? Visit Boulebar Haga's website to plan your festive get-together: https://lnkd.in/dUtDpP9f #awb #Boulebar #Julbord 

Last week, we had the pleasure of hosting an incredible launch event for the new Hyundai SANTA FE at Guldfabriken with Hyundai Motor Sweden – an evening dedicated to adventure, nature's beauty, and the freedom to explore. Our guests enjoyed inspiring talks from multi-sport athlete and author Mikael Lindnord and a talented chef and forager Niki Sjölund, who added a unique depth to the evening. It was a night to remember, celebrating the spirit of adventure that the new SANTA FE embodies. Thank you to everyone who joined us and shared in this experience! Beautifully captured by Axel Mazetti-Nissen #AWB #Adventure #Innovation #HyundaiSANTAFE