ABBY.WORLD

What about getting this little pin ❤️ instead of Black Friday stuff? Frida, 4 years old, was born with a severe heart condition. To raise funds and awareness, she created "a perfect heart for everyone to buy." Her design is vibrant, imperfect, and full of life—just like a child's heart can be. Buy a pin, show your support, and help make a difference for these kids and their families: https://lnkd.in/d6hVf37P Hjärtebarnsfonden ❤️

Jaguar's car-free rebrand confuses the internet. In Lucerne, worshipers confess to an AI Jesus hologram. And are brainrot memes the future of Gen Alpha education? Here's your weekly dose of COPY PASTE.

We're delighted to announce that our Head of Strategy, Johanna Lindberg, is part of the newly launched trend advisory board at Sveriges Kommunikatörer. The role of the group is to gaze into the future to see what lies ahead for the communication industry and how it impacts how communication and marketing officers can prepare to meet the future. Read more in Resumé: https://lnkd.in/d5V-4fwc

Heineken’s “boring” app promises better nights out, rice perfumes rise with scents like “steam from a rice cooker hitting my face as I lift the lid,” and Stanford reveals that filmwatchinh boost empathy in surprising ways. Here's your weekly dose of COPY PASTE 👇 💌 💡

Last week at Abby World was intense. Five wins for IQ-initiativet's Ruset at the Swedish Content Awards, five nominations in the TikTok Awards. Jury spots: Lina Franzon for Eurobest, Jonas Eriksson for Sveriges Annonsörer's 100-wattaren, Johanna Lindberg for Content Awards, and Oskar Hellqvist as Jury Chair for TikTok Awards. The work keeps rolling – Volkswagen Transportbilar, Haglöfs, Sonos, Inc., Svenska Turistföreningen, GoreTex, Internetstiftelsen, and more. Our entrance at Fiskargatan 8? Now hosting an art exhibition pop-up w/ HUD SPACE & Miranda Borg Blomquist.

Besides creating award-winning, creatively strategic campaigns and concepts, we also work with a select group of strong PR clients. One of them is ENNUE – a premium ski lifestyle brand that’s redefining the balance between fashion and functionality. Last Thursday, we had the pleasure of hosting their brand launch. The evening featured a three-course dinner curated by Bocuse d'Or winner Albin Edberg, with great conversations and a closer look at ENNUE’s sleek skiwear collection.

#JuryDuty for our 'Head of Content' Jonas Eriksson, serving on this year’s 100-watt jury. 💯💡 We’re always proud to have our team represented on juries, reviewing submissions and awarding communication efforts that have made the biggest impact. Sveriges Annonsörer #100wattaren

4x Gold, 1x Silver, and Content of the Year at Swedish Content Awards 2024. The hard work and dedication put in by us at Abby, IQ-initiativet, Wavemaker Sweden and everyone else made this happen. It is a true testament that entertainment, community-first strategy, and TikTok-first creative can go all the way. Thank you!

❤️🔥 👇 GRAND SLAM ❤️🔥 👇

Stereotyping in ads, news influencers dominate TikTok as under-30s seek curated headlines, and social media feels like white noise for brands. Here's your weekly dose of COPY PASTE, a zeitgeist-newsletter on things we curate from the web 👇