BonusBlock / Metropolis

Let’s welcome “Portal to Bitcoin” on BonusBlock! 👏 Portal to Bitcoin: The only custodyless cross-chain infrastructure for Bitcoin. Swap native BTC, ETH, SOL, Ordinals, Runes with any other L1s and L2s. Earn LiteNodes by completing activities: portaldefi.bonusblock.io How to get started: https://lnkd.in/ecAneFVv Like/retweet https://lnkd.in/e9XYgwvQ

AMA with one of the most creative communities in Web3 - TURBO meme coin.  🟨🤝🟦 Collaboration, community and great conversations! https://lnkd.in/d7igaysp

BonusBlock has been connecting and establishing partnerships with numerous innovative technology and infrastructure projects over the last 9 months. I feel amazed and honored to have contributed to each one of them. When it comes to Uplink, they are challenging the wireless sector by giving every user a fair chance to maximize their benefits and help offset their growing telecommunication bills by sharing their router access to the internet. This proves the way on how decentralisation and blockchain can win so many situations and open new ways of peer-2-peer based approach. Connect your router and get incentivized on https://lnkd.in/gNUrfUWy

Isn’t your neck hurting from wearing all those hats? 😪 Taking on every role in a company, working hours and hours but still struggling to get your foot into the market. I feel you, I have been there. From the planning, to the execution, to wiping the floors. Doing it all. But even when you do it all, it still feels like there is something missing. Why is the company not moving faster than it is when you are working 15 hours a day to make things work? Well, let me tell you. You are not the only one to blame.  The market is made in a way, to benefit the big dogs. Fabricated in a way so that it should be intentionally hard for new innovative projects to come and compete with the preexisting champions. But how do we beat the narrative? Focus on efficiency over scale - Don’t match what the giants do, you have to be more efficient than that. Find marketing channels that are less saturated, find more efficient ways to acquire customers so you can keep higher margins- you're gonna need it. Build relationships, not just numbers - Word of mouth and brand identity play huge parts in getting off your feet, as this will create organic retention to your brand, but also incentivise for long term relationships with both partners and customers. Be different. Innovate when marketing - You can’t just post ad sets in a newspaper and call it a day, these methods are dying out as customers get more used to seeing ads. You have to make the content organic, and fun. It shouldn’t feel like ads. Just like how this post is indirect marketing for me as an entrepreneur, you could do the same for your company. - Don't be afraid to stand out. Adapt to the youngsters humor, and style of doing things, try making a professional meme? Let’s connect, so we can address the founders' struggle together. #Entrepreneur #Marketing #Startups

We’re excited to partner with Uplink!  To reward users in the Uplink ecosystem. 🌐💡 #DeWi #DePIN Faster, more secure internet—powered by YOU! 🚀 This is super bullish for #BONUS as it marks the first Decentralized Wireless incentive support with points system! 🔗 Learn more: https://uplink.xyz

“4 out of 5 startups fail” But why? Startups have been in a constant uphill battle through the past couple of years, and it seems like it doesn't have an end. Since 2013, customer acquisitions have almost increased exponentially in price. Surging 220% in the last decade - according to a study made by SimplictyDX. Why? -AD saturation. Everyone is using the same ad formats, same ad platforms and methods to gain traction. Users have learned to identify ads, and label them as ‘ads’ making them boycott it at all costs. They’re fed up with ads. -AD bidding. The large corporations have huge budgets and can overbid the smaller companies ad placements, making it hard to compete and increasing CAC.  -Data invisibility. Platforms like Google and LinkedIn control the visibility of your ads, and make sure they don’t do too well so you have to come running back to them for more traction. A system which they control, and for their own good.  -Paying for engagement rather than conversion. Ads are always about clicks, views and interactions. Why don’t we pay for results instead? The Fix? Focus on Organic growth. Startups need to find cheap and organic ways to generate hype and build communities around the projects, decreasing ad-spend significantly. Using social media, collaborations with projects and content marketing as a general tool they can reach more, and cheaper. Also creating a stronger bond.  Performance based marketing: Instead of paying for clicks, shift your focus to only pay for conversions, cost per acquisition, cost per conversion etc. Don’t pay for inflated clicks. Find innovative new ways to interact with your customers. Look for innovative platforms that are less saturated and have more organic traffic. Isn’t it time we stop giving into the corporate greed and find ways to reach new customers that actually work? Let’s connect. #Startups #Marketing #CustomerAcquisition #Transparency

As of recently, it’s been a bloodbath. 🤐 The amount of startups getting eaten up by the big ‘dogs’ is coming to a large increase since that of the pandemic. Let’s deep dive into why this is happening. 👇 Primarily, CAC (Customer acquisition costs), are skyrocketing. Across all industries, it is becoming more competitive and the large tech companies always win the bidding process since they have huge budgets. Making it immensely hard for newer projects to find their luck. Pushing prices higher and higher. Margins are shrinking and ads are doing worse than ever before. Secondly, Cash Flow, with pressing inflation and soaring interest rates, costs in all fields and huge increases in costs for taking loans, it’s becoming harder than ever for startups to thrive in this competitive space. Thirdly, Inefficiencies, in the marketing systems. Where the platforms are maximizing their margins, cutting our ROI down for the sake of making more money themselves- the platforms are taking your profits so you need to keep on buying ads. So what is the end of all this? 🙃

Internet + Big Corporates = Value seized! Why? Because the data and internet user actions are controlled with algos. Every step of the funnel is blocked by larger platforms, incl. LinkedIn. From the bidding process to the algorithm, to the actual conversions of clicks. They decide how well your ad campaign does, not you. This traditional approach of marketing is designed to be inefficient, to just go by. With razor thin margins you have to keep buying more and more ads to make the profits that you seek. Now imagine a different world. If one would take out the middle guy taking the profits and control, we would be in total different situation with startups and how they grow, as well how the product-market fit can be reached/verified much more easily. Also, if you need any help with user acquisition, we are lining up the first 100 startups into a new, community based platform with incentives!

9 out of 10 startups fail 🤔 7.5 out of 10 venture-backed projects fail  2 out of 10 businesses fail in their first year of operation Only 1% of startups become unicorns; like Airbnb, Uber, Slack The success rate of first time founders is 18% This is the reality, and it's getting worse the longer the interest rates stay high, as highlighted by the followage of the financial crisis in 2008, there was a huge boom in corporate bankruptcies in 2009. Similar to what is inclined to happen now, due to lacking macroeconomics. We already have a 40% increase in corporate bankruptcies YOY. But what are the fallacies, and what can we do? -Rising Customer acquisition costs (CAC): A recent study has found that the cost per acquisition has risen by 220% only since 2013- via simplicityDX -Digital ads are getting less efficient: Users are less likely to click ads, and more and more ads are visible, making the conversion rates plummet.  -More competition: All companies want to be part of the AI boom, meaning that the rate of companies going digital, who all compete for the same ad space is pushing prices exponentially. -Large corporations are pushing ad biddings to their limits. Making it impossible for smaller budget, newcomers to compete.  Announcing metropolis. An alternative way to promote your company, that aims at reversing the increasing CAC, and give you all the data transparency that you want. #Startups #Marketing #CustomerAcquisition #Metropolis

$500,000—that’s the amount that the typical startups are forced to invest just to get noticed in the digital marketing world. But let’s look deeper. The cost per click (CPC) has increased by over 20% since 2020, as inflation, corporate greed and increasing competition are leveraging these systems with their huge marketing budgets. How is a startup supposed to compete in a system that feels rigged? In fact it might be rigged, considering that around 90% of all startups fail, and many cite customer acquisition cost thresholds as one of the leading factors. Corporate greed and monopolized ad platforms make it impossible for new companies with smaller budgets to stand a chance. Is this sustainable? Do we not need startups? Of Course we do! Startups are leaders of innovation and competition with new technical advancements, if these have nowhere to thrive all business is gonna end up at a standstill, maybe not today but at some point since a monopolies usually end up without innovation. Let’s change the game: Metropolis is a project me and my team are working on. That will give startups a more fair chance at reaching their customer base without spending all their funds with little to no results. Stay tuned, more information coming soon. Do you run a startup? If so, let’s connect! #StartUps #Transparency #Metropolis