Brand Metrics

Hearst UK in partnership with Brand Metrics! 🚀 We’re excited to partner with Hearst UK, home to brands like Cosmopolitan, Good Housekeeping, ELLE, and Men’s Health, to enhance advertising measurement. With our brand lift technology, Hearst UK can now measure campaign impact across awareness, consideration, preference, and action intent—helping advertisers better understand the value of premium media. “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.” – Ben Chesters, MD Clients, Hearst UK 💬 Want to learn more? Read the full press release below. https://lnkd.in/dm8xeAv5 #BrandMetrics #HearstUK #AdMeasurement #BrandLift #AdvertisingEffectiveness

🌟 Will you be attending Adwanted UK Media Research Awards 2025 next week? At Brand Metrics, we’re passionate about advancing media research, which is why we’re proud to sponsor this year’s awards. Our CEO, Anders Lithner and our CMO, Sean Adams will be there—so if you're attending, make sure to say hello! 👋 #MediaResearch #AdwantedAwards #Adtech

Check out our latest comment from Sean Adams, CMO, on News UK's Nucleus product! 🚨 Sean shares his thoughts on News UK's innovative Nucleus product—a tool that uses data in a forward-looking way to drive better future outcomes for advertisers. By combining our brand lift data, their first-party data, and other independent data such as attention metrics, they’ve created a holistic tool for planning future campaigns. 👉 Read our full comment here: https://lnkd.in/dDf6CeWn #DataStrategy #AdvertisingInnovation #BrandLift #FutureOfAdvertising #NewsUK #BrandMetrics

🚀 Introducing… Alysha Dino, Vice President of Global CTV Revenue at Brand Metrics! From shaping #adtech innovation to leading the charge in real-time #CTV measurement, Alysha is bringing fresh perspectives to how #advertisers understand brand impact. 📊 In this exclusive video, Alysha shares why she joined Brand Metrics, how we’re pioneering CTV #brandlift studies, and what the future holds for #streaming advertising! 🔍 Curious to hear more? Watch the full interview now: 👇

Introducing…Alysha Dino! 💜 Alysha joined the Brand Metrics dream team as VP of Global CTV Revenue back in September and has already played an integral part in helping lead the charge to more efficient, real-time #measurement in the #CTV space. To celebrate the introduction of our newest team member, delve into an exclusive interview with Alysha herself in the latest Q&A for our Introducing… series. #technology #tech #adtech #advertising #campaignmeasurement 

Big thanks to Rob Beeler and Tom Triscari for staging yesterday’s Adtech Economic Summit at The Royal Institution in London. The event began by giving attendees insight into what investors are seeking when considering #adtech investments, via a series of fireside conversations. Rémi Lemonnier (Co-founder and President, Scibids Technology) gave an angel investor perspective, talking about the importance of cash flow discipline during growth, making the right hiring decisions and having a clear understanding of the relationship between market, product and sales. Giovanni Strocchi (Co-founder & Venture Partner, BlackSheep Ventures) talked about wanting to understand the motivations and experience of the founders and needing a clear definition of the problem the company is solving. He also outlined three 'watch out' areas: 1) working capital 2) underestimating time to fit into the ecosystem 3) lacking efficiencies to scale quickly and globally.   Claire Houry (General Partner, Ventech) talked about the importance of tech being able to scale worldwide and to be able to defend its position/create a USP. She also talked about customer diversification and avoiding risks of a limited potential customer base, as well as the importance of having a clear, ambitious company vision.   The session finished with Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital plc) talking broadly about building a portfolio organically, investing strategically and testing out the technology in his companies ("eating their own cooking"). He talked about taking a longer-term view, in a short-term world, suggesting that a key challenge for new start ups today would be looking for growth markets geographically.   With all this wisdom from the investors ringing in their ears, the day then shifted to 11 "Dragons Den" style pitches to the investors and audience, with the Dragons boosted by the attendance of Rich Ashton (First Party Capital) and Joanna Burton (Adviser)   The following adtech companies gave a series of excellent 8-minute pitches: - AdBridge.ai (James O'Connor) - Nodals AI (Aly Nurmohamed) - Welect GmbH (Olaf Peters-Kim) - Paapi (Dan Hesmondhalgh) - Scope3 (Anne Coghlan) - 4screen (Fabian Beste) - Compliant (Jamie Barnard) - Anonymised (Mattia Fosci) - Olyzon (Jules Minvielle) - SWYM.ai (Ravi P.) - C Wire (Rui de Freitas)   Following their presentations, the founders were grilled by the Dragons and after the final pitch, the audience was invited to vote on the best pitch. Big congratulations to Fabian Beste from 4screen for winning the audience award for their driver interaction platform, connecting advertisers with customers, directly through the car screen. All up, a distinctive and highly engaging event. A great opportunity to hear about new companies and, of course, always nice to catch up with industry colleagues. #ATEF #ATEFLondon #forum #Adtech Brand Metrics

Brand lift data = the full picture of campaign success. In a time where marketing needs to show results, brand lift provides insights into how ads impact brand perception. In our CMO, Sean Adams' latest article for The Media Leader UK, we share practical tips on how to get the most out of brand lift to maximize your campaign performance. 🚀 🔍 Read the article here: https://lnkd.in/dqRYjs6z #BrandLift #MarketingEffectiveness #CampaignPerformance #DigitalMarketing #DataDriven #AdTech #MarketingInsights

Our CMO, Sean Adams, will be attending AdTech Economic Forum in London on February 6th!🐉 The event brings together #adtech investors in the morning for key industry insights, followed by 'Dragons' Den'-style pitches from innovative startups in the afternoon. A big shoutout to Rob Beeler and Tom Triscari, for putting together such an inspiring initiative! If you're attending, be sure to connect with Sean! #ATEF #ATEFLondon #forum #adtech

Asides from the obvious pleasure of bragging about it, there are two more things I like about being on this jury for several years in a row. * The opportunity for close reading of stellar campaigns and the strategies behind them * Hanging out with the brilliant other members of the jury Like bluebells, frogspawn and street sweeping, this is an early sign of spring! Thanks Jesper Laursen & Stine Holmgaard and Native Advertising Institute team for making this happen! #NAA25 #NativeAdvertisngAwards25

"Put Privacy First" – #Data Privacy Day 🌍 Today, January 28, marks Data Privacy Day, urging businesses to prioritize robust privacy practices. With AI driving data growth, the risks – from consumer concerns to tighter regulations – are bigger than ever. As our CTO, Joakim Antonsson, highlights in his comment to Mediashotz: "How much data is it reasonable to collect, store, and process? The carbon footprint of data is massive – comparable to the airline industry. In 2025, we hope to move from collecting data 'just in case' to a 'minimum data strategy' to protect both privacy and our planet." Read more here: https://lnkd.in/e4xpYmZh #DataPrivacyDay #PrivacyFirst #Sustainability #AdTech