Contentor

It's a wrap! 2024 has been a year with lots of new clients, new services, new workflows - lots of challenges but also lots of fun. Wishing everyone a happy new year, and here is a small insights into what has happened at Contentor during 2024!

Hackathons: innovations, collaborations, and scaling AI competence This weekend our CEO Rabie Salem had the privilege of being part of the jury at an hackathon hosted by Footway Group on the 32nd floor of Scandic Tower – what a location! The event was a great display of AI-driven innovation and e-commerce development. Takeaways from the event: Scaling Competence – Hackathons are a powerful way to accelerate learning and development velocity with AI. Teamwork in Action – Watching teams collaborate, struggle, and learn together was a testament to the power of focused teamwork. Rapid Innovation – Seeing what these teams achieved in just one day was mind-blowing – creativity and productivity at their finest! A huge thank you to Footway Group and Cillers for organizing the event. It’s events like these where the future of e-commerce takes shape. We’re proud to have been part of this journey toward smarter, faster, and more innovative solutions for online shopping. #futureofecommerce #ecommmerce #AIsolutions

From Sweden to the world – together with Tailor Store!   We are proud to partner with Tailor Store, an innovative company rooted in Helsingborg but with a  global presence, helping men worldwide find the perfect shirt. With our expertise in content management and translations, we support Tailor Store by delivering both marketing and on-site content across multiple languages. This allows them to focus on crafting tailored solutions for their customers, while we ensure a strong and consistent global brand presence. #contentsolutions #ecommerce #globalbusiness

Customer Spotlight: Coolstuff – Bringing Fun to More Markets! We’re excited to welcome Coolstuff to our Content-as-a-Sevice solution and using our services to expand to new markets. Coolstuff are known for their playful products and style – something that requires context and localization to work in different countries. Using Contentor’s API, Coolstuff efficiently manages multilingual content with the help of AI, keeping the process smart, effective, and cost-efficient. Our team supports them through Post Editing (PE), fine-tuning AI-generated content to make sure it’s spot-on for local audiences. It’s a privilege to work alongside a brand that’s leading the way in creative e-commerce, delivering a fun shopping experience to customers – and that has high demands for peak seasons, which pushes us to perform at our best. #CaaS #content #localization #ecommerce

Svensk Handel lyfter fram vårt senaste white paper med insikter av AI integrationer för andra att ta del av. Vi är glada att det uppmärksammas av fler och fler!

Today PostNord and HUI Research released E-barometern Q3 2024 for the Swedish market. It highlights current shifts in consumer behavior and retail strategies for the busiest shopping season of the year. Here are some insights especially interesting for us: Cross-Border Growth: Swedish consumers are looking beyond borders for their holiday shopping, turning increasingly to international e-commerce platforms for better prices and unique offerings. For Swedish retailers, this is both a challenge and an opportunity to expand globally and attract international shoppers. AI Tools Transforming E-Commerce: AI tools are no longer just optional – they're essential. The report emphasizes how AI-driven solutions, like smart localization, are becoming key for retailers aiming to stay competitive in a saturated market. With AI, retailers can optimize customer journeys and reduce friction, even across multiple markets. Holiday Shopping Habits Evolving: This year, Swedish shoppers are planning their purchases earlier than ever, with Black Week as the prime focus. While fewer gifts may be under the tree, shoppers are ready to spend more per item, signaling a shift toward quality over quantity. Link to report in the comments.

A Week of Innovation: NTIF 2024 & Practical AI Day! This week, the Contentor team at two exciting events that showcased the latest developments in the language and AI industries. Here’s a quick recap of what inspired us: 📍 Nordic Translation Industry Forum (NTIF 2024) A hub for the language industry, NTIF brought together professionals to explore the future of translation, localization, and AI. Key moments included: - “State of the Language Industry 2024” by Florian Faes of Slator—always insightful! - Panels and think tanks discussing AI-driven tools, innovation in translation, and the balance between technology and human expertise. - This event highlighted how the Nordic region is shaping the future of the language industry with innovative and collaborative approaches. 📍 Practical AI Day 2024 Closer to our HQ, we joined Practical AI Day at E-commerce Park to delve into AI’s transformative potential for e-commerce. Inspiring talks included: - Anna Carolina Wiklund from IKEA on AI strategies for retail. - Our very own Jonas Lundström sharing how AI optimizes content for global markets. - Breakout sessions and discussions on the best AI tools for e-commerce, personalized customer journeys, and scaling operations with AI. At Contentor, we are always looking forward to be part of these conversations, and in shaping the future of language and e-commerce. A big thank you to the organizers and everyone who connected with us this week! #NTIF2024 #PracticalAIDay #LanguageIndustry #AI #EcommerceInnovation #Contentor

Congratulations to our customer MANTLE, for with their product The Hydra Serum winning "Best Serum" in Glamours Beauty & Wellness Awards! "The Best Beauty Innovators of 2024 - Just when using snail mucin on our faces started to feel normal, we turn our attention to an ingredient of even slimier origin–and equally impressive results. While we didn’t even realize it at first, this moisture-boosting serum owes much of its eerie effectiveness to—wait for it—jellyfish mucin." Proud that you are using our innovative Content-as-a-Service solution to bring your innovative products to more customers globally.

Great event yesterday with a whole day focusing on AI in e-commerce. Especially taking part in all discussions–to hear best practices, failures and successes from both industry experts, big retailers such as IKEA and Boozt, and both local and international brands. Inspiring day, and happy that our Jonas Lundströms session on AI content got a great response and positive feedback. #AIforecommerce #practicalAIday #ecommerce #retail

Our AI-Driven Global Expansion white paper highlights some common challenges companies face when scaling AI in content management—and how to sidestep them. It is based on vast experience from our Lexi model over the last year. Key points include: Content Quality Assurance: AI output may need refinement to ensure local relevance and SEO accuracy. Combining AI with human setup and QA oversight is crucial initially for consistent quality. Keeping Pace with AI Advancements: AI is constantly evolving, making it essential for companies to stay updated on the latest tools and technologies. Scaling AI isn’t just about using new tools—it’s about creating a system that works for your unique needs. Manual Processes: Without proper integration, manual formatting and content uploads can undercut AI’s efficiency. Seamless AI integrations can automate and streamline workflows. Check out our white paper for lots more insights, or get in touch with us regarding our Content-as-a-Service solution. #AI #Ecommerce #ContentManagement #Localization #Contentor #CaaS