Exelement

Many businesses face challenges when their Marketing Automation tools and CRM systems fail to sync, leading to errors, inefficiencies, and frustration. Manual workarounds can only go so far. That's where iPaaS (Integration Platform as a Service) comes in!   iPaaS automates data flows, connects your systems seamlessly, and ensures your critical operations run smoothly.   Our integration solution, SyncCloud has helped our clients:   ✅ Improve data accuracy and consistency ✅ Boost productivity through automation ✅ Scale seamlessly as operations grow ✅ Centralise integration management for full control   Curious about real-world examples of iPaaS success? Check out how we've integrated platforms like HubSpot ↔ Microsoft Dynamics, Salesforce ↔ Visma Business ERP and more to revolutionise our clients' operations.   Learn more about the value of Managed iPaaS and how we simplify the entire process—from setup to maintenance—so you can focus on growing your business, not fixing integrations. https://lnkd.in/dj5cSdWt   #DigitalTransformation #iPaaS #SyncCloud #SystemIntegration #MarTech #CRM #MarketingAutomation

🚀 See What Our Clients Are Saying! 🚀 At Exelement, we're committed to driving success for our clients through innovative #Martech solutions. But don’t just take our word for it – see what our clients have to say about their experiences working with us! From boosting ROI to building stronger customer connections, our clients’ stories are the real proof of our impact. ✨ Ready to elevate your marketing? Read their testimonials and see how we can help you achieve your goals too. 🔗 https://lnkd.in/dpHWk5C2 #ClientSuccess #Martech #DigitalTransformation #CustomerTestimonials #BusinessGrowth

Businesses are increasingly turning to sophisticated #MarTech platforms like Braze to develop their customer engagement strategies, deliver optimised interactions, and create valuable customer experiences. With robust features spanning from email to mobile in-app and push messaging, Braze offers a treasure trove of opportunities for personalised, multi-channel interactions. However, maximising its potential can have its challenges. Explore the latest article that delves into some of those pain points and strategies to turn them into triumphs: 🔹 Data & Integration Challenges: Setting up Braze correctly from the start is crucial. Avoid common pitfalls like incorrect data mapping and inadequate integration planning to ensure a seamless experience. 🔹 Data Management: Keep data clean and actionable with regular audits, real-time syncing, and clear retention policies to maintain high data quality. 🔹 Personalisation & Campaign Management: Master Braze's Liquid language for dynamic, personalised content. Learn, experiment, and consider expert guidance to accelerate the learning curve. 🔹 Change Management & Cross-collaboration: Break down silos and promote cross-department collaboration to fully leverage Braze’s capabilities, ensuring a cohesive customer journey. Read the full article to learn more. ⤵ https://lnkd.in/ddJw6hSU #Braze #CustomerEngagement #CustomerExperience

🚨 Are Duplicate Records Sabotaging Your Marketing and Sales Efforts? 🚨 Duplicate records in your marketing automation and CRM platform can wreak havoc on campaigns and sales processes. They often stem from CRM systems and can lead to poor customer experiences, inaccurate or siloed data, and increased costs. Why it Matters? 1. Duplicate records disrupt nurture campaigns, leading to customers receiving irrelevant messaging. 2. It distorts reporting, inflates lead counts, and skews ROI metrics. 3. Outdated or incorrect data might get sent out, damaging your brand’s reputation. How to Fix It: 1. Assess and Understand Your CRM: Identify and fix duplicates at the source. 2. Analyse Processes: Discover when and how duplicates are created. 3. Implement CRM Features: Use de-duplicate rules and contact relations to multiple accounts. 4. Adopt Best Practices: Create tasks instead of new records, and integrate data cleaning layers. Learn more in our blog post 👇   #Marketing #Sales #CRM #DataManagement #CustomerExperience #MarketingAutomation #SalesEfficiency

Find your hassle-free, perfect integration match for smoother business operations 👇 #b2bmarketingstrategy #digitaltransformation  #b2bintegration

Struggling with gaining visibility into all of your marketing data from different sources? Integrating your marketing stack into one cohesive platform brings many benefits: ✅ Discover hidden trends and areas of improvements to make smarter and faster data-driven decisions; ✅ Reduce time wasted with manual tasks, gaining more time to focus on strategic initiatives; ✅ Improve customer experience with a 360 degree view of the customer; ✅ Remove data silos and improve collaboration so all teams can focus on key business goals Learn more about why integrations play an important role for B2B CMOs and what to consider to integrate your business data👇 https://lnkd.in/diQhC9gS #b2bmarketing #cmo #b2bintegration

Content is at the center of modern customer journeys. To deploy strong marketing strategies, businesses must carefully consider the impact of content, and create a strategy that provides results. With our comprehensive 39-page Content Workshop guide, you can pick and choose what is most important for your organisation, and get started now on creating the foundation for a more effective content strategy. Download now 👇 #b2bmarketing #b2bcontentmarketing #cx

A flexible system in combination with a developing sales organisation requires routine health checks to ensure continuous efficiency. In our latest article we touch on a few areas to keep an eye on to keep your instance in shape! #salesforce #b2bsales #salesforcepartner

Discover how Exelement helped Infront Finance implement Marketo with a custom integration with their existing CRM systems which ultimately led to: ✅ Scalable marketing and sales efforts ✅ Streamlined process for managing leads from qualification to handover processes and lead routing ✅ Increased visibility into the end-to-end customer journey Read the full process ⬇️ https://lnkd.in/duEE9mUA #b2bintegrations #marketo #freshsales #salesloft

🎉 H A P P Y N E W Y E A R 🎊 Happy holidays from all of us at Exelement! 🤩 #customerappreciation #happynewyear