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Your influencer strategy for 2025 MUST include better payment operations (or you’ll miss out). This is why: - Demand for UGC is growing, which is mainly driven by nano and micro-influencers; - Most nano and micro-influencers do not have a registered business (a hard 🛑 for companies with traditional vendor processes); - Influencers are prioritizing partners that pay faster, steering away from those 30+-day payment terms. What do you wish you knew before the holidays campaigns? Tell me in the comments ✌️

"The State of Influencer Payments 2024" is live! Link to download the report in the comments ⬇️ Get access to a report packed with insights from leading companies such as Billion Dollar Boy, Meltwater, Wild, The Influencer Marketing Factory - Influencer Marketing Agency, stylink, NewGen, and Pepper. A huge thank you to all the industry experts that participated in this study: Amalie Norstef, Thomas Walters, Nicla Bartoli, Neil Brennan, Lindsey Gamble, Mike Craddock, Michael Elschenbroich, Laura Donadio, Harri Brown, Sam Thomas Alexander Royle, James Parker, Anastasia Cecchetto, and Joe Friend. Don't miss it 🌟

"The State of Influencer Payments 2024" is almost here. Link to join the waitlist in the comments ⬇️ Be the first to get access to a report packed with insights from leading companies such as Billion Dollar Boy, Meltwater, Wild, The Influencer Marketing Factory - Influencer Marketing Agency, stylink, NewGen, and Pepper. A huge thank you to all the industry experts that participated in this study: Amalie Norstef, Thomas Walters, Nicla Bartoli, Neil Brennan, Lindsey Gamble, Mike Craddock, Michael Elschenbroich, Laura Donadio, Harri Brown, Sam Thomas Alexander Royle, James Parker, Anastasia Cecchetto, and Joe Friend.

Get to know the team attending Followme in Paris! Send us a DM to connect, we have a secret at our booth (C3) to tell you about 💸 💸 See you there. #FollowMeParis #InfluencerMarketing

Paris, we’re coming for you. …and we’re bringing the big questions with us. Fair pay. Transparency. The rules behind the regs. Erika’s joining the panel— Tackling compliance across the EU, UK, and US. We’re hosting a workshop— With the secret to a 37% creator loyalty boost. 👀 And yes, we’ve got a booth. If you’re looking for smarter strategies, Happier creators, And the lowdown on everything regulatory… Find us at Booth C3 at FollowMe Paris. (No spoilers, but there’s a big surprise waiting for you!)

We recently sat down with Mats Lyngstad, co-founder of inzpire me, to delve into the evolving world of influencer marketing in the Nordics. Mats shared invaluable insights on the shift towards content quality, the intricacies of payment structures, and the emerging role of AI in the industry. Key Takeaways: - Content Over Follower Count: Prioritizing quality content is now more crucial than ever. - Fair Payment Models: Aligning payment structures with marketing objectives fosters stronger partnerships. - AI's Emerging Role: Artificial intelligence is set to become a significant player in influencer marketing. Here is a brief teaser, and to hear the full episode, go here: https://lnkd.in/dwUUJCHy

CreatorFest came and went, and in this video we shared our top highlights!

Legal mistakes in influencer deals can be costly—but they’re often avoidable. In our latest video, we dive into three key questions every brand should be asking: 1️⃣ Are our influencer contracts clear and comprehensive? 2️⃣ Do we know our responsibilities around tax compliance? 3️⃣ Are we staying on top of changing regulations? While we’re all about helping brands and agencies simplify their influencer payment processes globally, we’re equally committed to building a sustainable and ethical influencer marketing industry. That’s why we’re tackling these challenges head-on in this and future videos. Catch the full video on our YouTube channel: https://lnkd.in/dfanw5uD ...and don’t forget to subscribe for more insights! #InfluencerMarketing #LegalInsights #BrandSuccess #Gigapay

We are proud to be partnering with Meltwater for their Creator payouts 🙌