HOBBY

Explore AMY ALLAIS most memorable work in LBB Online’s Creative Library! From comedy to drama, she creates moments that are raw, funny, and deeply human. Thank you, LBBonline - Little Black Book, for the amazing feature! https://lnkd.in/dPqvb46c

NEW from HOBBY 🎥🎲💕✨Vesa Manninen, master of charm-packed storytelling, brings his signature charm and humor to the roulette table in Holland Casino's "Date."  Filmed over two late-night sessions at Holland Casino Utrecht, this production was as logistically thrilling as an Ocean’s Eleven heist—kicking off at 3 a.m. and wrapping by noon to ensure the casino could operate at full swing during the day!  Featuring talented leads cast in the UK and flown in from London, the shoot sparkled with energy and charm. The story follows two sweet strangers nervously navigate the hilarious ups and downs of first-date jitters in a casino, stumbling into a win at the roulette table. The result? Comedy gold with a heartwarming twist. With Manninen’s unique ability to balance humor and emotion, this spot reminds us that love—and jackpots—can strike when you least expect them. Big thanks to the creative minds at INDIE Production Company: HOBBY Director: Vesa Manninen Executive Producer: John Gerard Line Producer: Yara Hendriks Director of Photography: Robbie van Brussel Production Manager: Chiem Van Houweninge Production Designer: Jeroen Echter Editor: Martin Heijgelaar Colorist: Matthieu Toullet, Company 3 Sound Designer: Jacco Lenstra Music: “Turn of a Card” by Pony Sherell Music Licensing: Jesper Gadeberg Client: Holland Casino Senior Brand Manager: Carlijne Van Der Tuijn Manager Brand: Tom van Kuyk Agency: INDIE Creative Director: Bert Kerkhof Creative Director: Ivar van den Hove Agency Executive Producer: Yvonne Knook Agency Producer: Iris Raaphorst Account Director: Melissa da Silva Cast: Rose: Eleanor Williams Jack: Alex Ayliffe

NEW from HOBBY’s Björn Rühmann 🎥🎶🔌 Get ready to plug into the surreal! Björn Rühmann directs "Kabelmann" for electronic icon Paul Kalkbrenner—a two-part film that’s as electrifying as it is enigmatic. Enter Kabelmann, a cable-tethered wanderer navigating a strange and often hostile world, with every frame charged by Kalkbrenner’s beats. Shot on gorgeous 16mm film, this analog-inspired journey is surreal, haunting, and totally captivating with a dash of dark comedy. Created by the talented team at Mother Berlin and produced by the geniuses at Smuggler. This is a story about connection, literally and figuratively so prepare to be wired in! Watch the full story: https://lnkd.in/dvNDCExB  

Oskar Bård's "Your Friend on the Road" for Volvo Trucks scores 🌟🌟🌟🌟🌟 on David Reviews! Thanks to David Reviews for the glowing review! Check out the full article here 👇 https://lnkd.in/dZ5bthuA

NEW from HOBBY 🚛 🛠️👬 Buckle up as Oskar Bård takes us on an unforgettable road trip through the breathtaking landscapes of Northern Sweden, from Kiruna all the way to Narvik, Norway, in this action-packed 2½-minute film for Volvo Trucks. Our star? A truck driver and his unexpected (and slightly quirky) sidekick, who prove that friendship comes in the most unlikely packages. Shot over three whirlwind days with a small-but-mighty crew, every frame captures the rugged beauty of the Nordic wilderness—filmed entirely in natural light, handheld, and as real as the journey itself. The cherry on top? A plunge into an ice-cold river. Because nothing says 'wrap party' like freezing your butt cheeks off! Big thanks to the brilliant team at We Are More. Produced by HOBBY. Client: Volvo Trucks Agency: We Are More Art Director: Alexander Skoglund Copywriter: Mikael Andersson Client Director: Erica Berghagen Director: Oskar Bård Executive Producent: Anna Bergstrom Producent: Frida Alexandersson DOP: Snorre Ruhe Drone Operator: H-O Utsi & Fredric Alm Editor: Gatis Belogrudovs Color: Henri Pulla Sound: Edward Björner VFX & Online: Jonathan Wendt & Hampus Lindén Music: Joel Hilme

NEW from HOBBY's Perlorian Brothers 🎥 🌊🐠 Ready to set sail? The Perlorian Brothers drop anchor at a quirky hotel in Fisherman’s Friend's new campaign, “Reel It In.” From croaky divas to coughing bellhops, the Fisherman’s Friend mariner pops up in all the right (and weird) places to save the day—and throats! With a splash of surreal humor and a nautical soundtrack to boot, this spot makes waves while showing how Fisherman’s Friend reels in relief. From the creative mind at Arrivals + Departures and produced by the production geniuses at Merchant.

NEW from HOBBY 🎥🍔 Magnus Renfors, the genius behind playful and colorful storytelling, delivers three new fun-filled spots for McDonald’s. Whether it’s drive-thru madness or wrangling kids, he captures it all with his signature vibrant style. Filmed entirely on location at local McDonald’s restaurants in Stockholm, Sweden, over two fast-paced days, these spots capture the hustle and humor of real-life moments. Order, relax, repeat—minus the stress! 😎 Big thanks to the creative minds at NORD DDB CPH. Client: McDonald's Agency: NORD DDB CPH Creative Director: Tim Fremmich Andresen Senior Creative: Mads Schmidt Senior Creative: Peter Conlan Account Manager: Signe Rosenørn Agency producer: Anders Hynding, Spoiled Productions Production Company: HOBBY Director: Magnus Renfors Executive Producer: Anna Bergstrom Producer: Frida Heder DoP: Viktor Skogqvist Production Designer: Milan Rakic Costume Designer: Anna Grenås Editor: Ted Malmros Color: Ola Bäccman Sound: Martin Mighetto VFX/Online: Love Fagerstedt Music: Joel Hilme

NEW from HOBBY's Perlorian Brothers ☕️🏍️🐴 Who knew a donkey could be such a daredevil? The Perlorian Brothers just served up a piping hot cup of adventure for Kicking Horse Coffee. Their zany zingers and bean-powered brilliance transform a snoozy stall into a throttle-twisting thrill ride. Hold your horses—this donkey’s got places to be! From the creative minds at Lifelong Crush & produced by the fantastic Merchant.

NEW from HOBBY 🎥🥔✨ In this latest campaign for UTZ, Oskar Bård cranks up the crunch and doubles down on flavor, as an 11-year-old Chief of Crunch and Flavor Officer guides a new hire. A potato chip factory was built on location in a Toronto warehouse and filmed in just one day—because when it comes to crunch, there’s no time to waste! The result? A spot as crisp as a fresh bag of UTZ chips. Big thanks to the creative minds at The Sasha Group / VaynerMedia . Client: Utz Brands, Inc. Production Company: HOBBY USA Director: Oskar Bård Executive Producer: Anna Bergstrom Agency: The Sasha Group / VaynerMedia   Executive Creative Director: Kyle Arango Associate Creative Director: Ryan Graf Agency producer: @Lais Pereira VP, Client partnerships: @Law Smithson Senior Account Executive: Krishna Patel Marketing Director: Amber McGrogan VP Integrated Marketing Communications: Liza Darnell Director, Integrated Marketin Communication: Payton Lissette Sevice Production: FrankContent Ltd Executive Producer: Belinda Struminger Producer: Jeff Schwartz DP: Kris Belchevski Production Designer: Rudi Caushi Editor: Ryan Steele, MACKCUT Color: Henri Pulla Sound: Martin Mighetto VFX: Helmet Films & Visual Effects VFX / Finishing Online: Love Fagerstedt

NEW from HOBBY 🍻✨ Magnus Renfors is back with another burst of color and energy in these seven new films for Royal Unibrew beer. Meet the Weekend: a glittery, golden character that embodies the joy and excitement we all crave. With Magnus’s flair for creating lively, infectious characters, this Weekend doesn’t just arrive—it lights up the screen and your life! Thanks to the creative minds at &Co. Client: Royal Unibrew Agency: &Co. / NoA Creatives: Thomas Hoffmann & Martin Storgaard Agency Producer: Lene Meyer Production Company: HOBBY Director: Magnus Renfors Executive Producer: Anna Bergstrom Service Production: ARTOFFICIAL AGENCY Producer: Kasper Notlev Production Coordinator: Naïma Abt PA: Thor Johansen Location scout: Emil Dahl 1st AC: Asger Ryø Borberg 2nd AC: Sofie Meldhede Director of Photography: Jonathan Mose Costume designer: Nanna Bernholm Post production coordinator: Laura Vasegaard & Emma Sonne-Hansen Editor: Dolores Tillæus  VFX: Alex Dubrocard / Love Fagerstedt Sound design: Nis Nørgaard Colorgrade: Christoffer Schuricht