Match2One

Feeling the pinch in your ad budget? 📈 CPM rates have risen up to 10% since 2021, driven by inflation. But with smart strategies—like refined targeting and optimized creatives—you can still maximize ROI. Learn the right strategies and how you can adapt in our latest blog post: https://lnkd.in/dZaup4wZ #DigitalMarketing #CPM #ProgrammaticAdvertising

What an incredible conference at the SiGMA World in #Malta! 🎉 We had the pleasure of connecting with both new faces and old friends, making it a truly memorable event. A special shoutout to everyone who joined us for the Match2One SiGMA Unwind – your energy made it a standout moment! We're looking forward to continuing the momentum. Until next time, SiGMA! 🚀🙌 #SiGMAMalta #iGaming #Match2One #ProgrammaticAdvertising

Generative AI is transforming programmatic advertising by enabling the dynamic creation of personalised ad content at scale. This will allow advertisers to automatically generate customised ads for different audiences. Learn how you can optimise programmatic campaigns with generative AI in this article: https://hubs.ly/Q02Tf26_0 #GenerativeAI #ProgrammaticAds #Match2One

🌐 Whitelisting: A Double-Edged Sword While whitelisting can help ensure ads appear on trusted websites that align with your brand's values, it also significantly limits your ad inventory. This restriction can prevent you from reaching broader, high-performing placements in programmatic campaigns. In a post-cookie world, whitelisting may sometimes be necessary, but it risks cutting off valuable opportunities to engage new, untapped audiences. Brands relying too heavily on it may miss out on the full potential of their ad campaigns. That's why it's important to target your audience with multiple strategies! 🚀 Find out more about how to target your audience here: https://hubs.ly/Q02SxqFG0 #AdPlacement #Match2One #Whitelisting

Cookies are out, privacy is in! 🍪🚫 With privacy rules tightening in 2024, it’s time to cozy up to alternatives to the third-party cookie. Building relationships with your audience is more than just a trend—it’s the new normal. Are you ready for the future in campaign targeting? Find out here: https://hubs.ly/Q02QVJq70 #UniversalPixel #ProgrammaticAdvertising #Match2One

🌟 #SBCSummitLisbon is over – What an incredible experience! 🌟 The Match2one (Now part of Verve) team had an amazing time over the past three days, filled with exciting meetings, insightful conversations, and a chance to connect with so many friends, clients, and industry leaders. 🚀 A special thank you to everyone who joined our networking event – your energy and enthusiasm made it a fantastic evening 🥂 A special thanks to the organizers: SBC, Brendon Spiteri, and iGaming Club by AffPapa 💪 #Match2One #SBCSummitLisbon #iGamingAdvertising

No cookies? No problem! 🍪🚫 Contextual targeting is your programmatic secret weapon in 2024 🚀 As cookies fade, ads will focus on the content around them, not the user. Contextual targeting offers relevance without the privacy concerns. Are you prepared for this switch? Read more on our blog - link in bio! #DigitalAdvertising #ContextualTargeting #ProgrammaticAdvertising

Just 6 days to go until SBC Lisbon 🇵🇹 🚀 Meet the Match2One team in Lisbon to discuss the future of iGaming’s cookieless targeting in programmatic and player acquisition 💡 Learn how to avoid the PPC and affiliate trap, diversify your marketing mix, and stay ahead of the competition. If you’re attending, drop a comment or send us a message! See you there 😎 #SBCLisbon #SBC #ProgrammaticAdvertising #iGaming

Here we go! 🇬🇧 Match2one (Now part of Verve) is excited to be heading to Technology for Marketing at the London ExCeL on 18-19 September! Why chase trends when you can set them? Meet up with our stars, Daniel Pool and Maisie Hayden, and learn the latest trends in marketing tech and programmatic advertising! Drop us a comment or send a message, and let’s chat. See you in London! 🚀 #TFM2024 #MarketingTechnology #ProgrammaticAdvertising

Did you know that contextual ads can increase engagement by up to 73%? 🏆Contextual targeting places your ads in environments where they’re most relevant, leading to more meaningful interactions.  🎯 Don't fall behind - reach your audience alongside content that matches your brand. If you're not running contextual campaigns yet, now is the time! ⏰ Read more about Contextual Advertising here: https://lnkd.in/dgArAHDj #ContextualAdvertising #PerformanceMarketing #Match2One