Primus AB

As a final project before the summer holidays, we had an incredible shoot in Åre together with Silva, leveraging the strengths of two brands within the outdoor industry. It was a fantastic experience collaborating and connecting our brands, while simultaneously driving distinct strategies for each. Special thank you to Sophie Odelberg & Maja Johansson 📸 and all our models for making this happen. We learned a lot and had a great time! Now, as we head off for the holidays, we are excited to announce that in the autumn, we will be launching both a comprehensive Stove Guide and our new kitchen, Ulti. Looking forward to these upcoming launches, but for now, it’s time to go camping and enjoy the summer. Have a great summer and stay tuned!

Will we see some of you there? Come visit us!

Primus wins ”Best i Test” 2024 We are thrilled to announce that Primus has won "Best i Test" in Villmarksliv's extensive Gas Stove Test! The judges' motivation: "Functional, robust, and an efficient cooking set that operates quietly. A complete solution for cooking and boiling water." This recognition highlights our commitment to quality and innovation in outdoor cooking gear. Thank you to our incredible team and loyal customers for keep pushing us forward! 

Supporting Inclusivity in the Outdoor Community! We’re proud to support Treehouse Cyclery’s new gear library initiative, launching this month. Treehouse Cyclery is a locally owned and operated bike shop. Through bike parts and accessories sales, service, and events, they aim to build a more diverse, equitable, and inclusive sport for their community and beyond. The new gear library will offer an assortment of bikepacking gear to rent, helping the community enjoy bike adventures without the heavy costs that typically come with it. This gear library, in partnership with the Radical Adventure Riders Front Range Chapter, will be free for all women, trans, and nonbinary cyclists, as well as shop members. We have equipped them with stoves, gas and accessories to cook food on their rides. The outdoor community has historically been dominated by a small group, often excluding minorities and underrepresented genders from participating in and enjoying outdoor activities. Treehouse Cyclery aims to change this dynamic within their area. Check out their site and get inspired by their great initiative! #Inclusion #OutdoorCommunity #Bikepacking #PrimusEquipment #TreehouseCyclery #AdventureForAll

We're back in the office after some fulfilling days spent in Dals-Långed, Dalsland, Sweden. We gathered the entire teams of both Primus and Silva Sweden AB to present our upcoming products for SS25. There's a significant benefit when we gather outside in the perfect environment for our products, even for those of us who work with them every day. To truly understand our products and our users, we have to immerse ourselves in those settings to gain a deeper, interactive understanding. And of course, to have a great time together cooking cinnamon buns on our stoves! 😁 Feeling a new energy at the office after hiking, biking, cooking, and kayaking, now onto the final touches.

Is "Made in EU" better? Discover 10 brands that think so, and the sustainability advantages this entails in Suston's guide! ASK THE FOX Feuerschutz- und Feuerlöschdecken mit Kuschelfaktor Asolo S.p.A, AUSTRIALPIN, Devold of Norway, Doghammer , Hanwag, Löffler Sportswear, ORTLIEB Sportartikel GmbH, Primus AB, https://lnkd.in/g3wUpkVJ

For those who are extra curious, we've recently relaunched our pressroom at Mynewsdesk. Get the latest updates from both Primus and Silva, providing insights into what's ahead for the company. Primus is gearing up for a high-season with extensive media coverage, spotlighting our stoves for the upcoming summer season. Take a look and stay informed within the industry!

WELCOME, JONAS SJÖGREN - NEW CEO OF PRIMUS-SILVA With heartfelt gratitude, we bid farewell to Richard Jägrud, who has chosen to embark on new career challenges. Richard is leaving a legacy of leading the acquisition of Primus and successfully overseeing the merger of two companies into Primus-Silva. "I am immensely proud of our team that has undergone a significant transformation over these seven years. I am confident that Primus and Silva will have bright futures, especially with the fantastic people who contribute to the development of the companies every day." - Richard Jonas Sjögren, who currently serves as CEO at POC, has been appointed as the new CEO of Primus-Silva. "Primus-Silva produces world-class products – products I personally love to use." - Jonas Find the details below. We are thrilled to welcome Jonas to our team as he leads us towards new goals. 

Welcome to the team! Feels exciting to welcome onboard new colleges. Fabian Schray will support our R&D team and develop the next great generation of stoves. Curious what he has in mind, good luck!

It has now been 9 months since Primus & Silva united in our new company, Primus-Silva Sweden AB. Together, in a short span, we have truly achieved something that even larger organizations with much greater resources than ours have had a rough time with – creating one company from the previous two. A truly challenging process that, with a great team, we have succeeded in and are now fueled by a strong team spirit of a united 'we'! Launching and presenting our new showroom at our office in Bromma, Sweden, has truly set the tone for this chapter, showcasing our accomplishments.   We're eager to invite clients, colleagues, new team members, and friends to our space. Please feel more than welcome to swing by, and here's to the exciting times ahead!