Live in Paris! Thank you fantastic H&M team letting us design and produce this amazing installation.
Paris is the capital of sport this summer! To celebrate, our H&M Lafayette store transformed into a place where fashion meets sport and technology. Outside the store, visitors are welcomed by the immersive H&M Move installations in the windows that showcase the softness and technical innovations of our versatile SoftMove™ leggings range, combined with larger-than-life imagery of supermodel Irina Shayk. The outdoor and in-store installations are designed by the renowned design agency RAY ATELIER to provide a visual and tactile journey from the entrance to the second floor where the collection is presented in a gallery-like setting. As part of this, abstract robotic mechanisms are stretching the material, offering a dynamic demonstration of SoftMove™'s capabilities. At the dedicated take-care station, customers can have a little French symbol embroidered on their H&M Move purchases to remember the summer of ’24. #HMmove #HoweverYouMove
-
+3