Sustainable Interaction

How can we encourage players to use safer gambling tools? Promoting them is undoubtedly a critical step. But what should we consider to make our promotions truly effective? During last week's webinar, Christofer Hagstedt introduced a practical framework featuring four key aspects for effectively communicating these tools. Some key takeaways from the session: 🔸 Establish a dedicated brand for your safer gambling tools and resources to make them easily recognisable and accessible. 🔸 Place game promotions and safer gambling tool promotions side by side to create a balanced approach, integrating safer gambling tools as a natural part of the gambling experience. 🔸 Enhance player motivation by being clear and transparent about what they can expect when clicking the CTA for a tool. 🎥 Watch the full webinar on our website for more practical tips on promoting safer gambling tools!

🇸🇪 Licensed on the Swedish market? Forward your at-risk players to us for a proactive outreach call. We ensure that the correct risk indicators are investigated and, when needed, provide you with recommendations for further action. How does it work? 1️⃣ Identifying and segmenting at-risk players We collaborate with you to define player segmentation criteria and determine appropriate recommendations. Information about identified at-risk players is shared with us via a secured system. 2️⃣ Making the call Our skilled team of communicators contacts the player, conducts the outreach, and provides a summary report. 3️⃣ Documenting and reporting Based on the call's outcome, we include tailored recommendations for proactive RG measures. If signs of problem gambling are detected, we suggest access limitations and further actions. All data is documented and shared securely. Our services are flexible and fully customisable to meet your needs – reach out to learn more!

It's the fifth day of #EASG24! 👏 It's been inspiring to see LinkedIn painted blue throughout the week, highlighting the importance of providing players with safer gambling experiences. The week has been filled with free events hosted by operators, harm prevention organisations, and other stakeholders, each offering unique perspectives on the gambling industry's most important sustainability question. Don't miss the final webinar of the week, hosted today by the European Gaming and Betting Association (EGBA): "Safer Gambling Messaging: Tailoring Communication for Maximum Impact"! 👉 Find more information and register here: https://lnkd.in/ecn27Y2m

A big thanks to everyone who participated and asked great questions during today’s webinar, “The Art of Promoting Safer Gambling Tools”—our contribution to #ESGW24! The recording will be sent out to all registrants later today and will also be available on the European Gaming and Betting Association (EGBA)s website. 👉 Don’t forget to check out today’s agenda here: https://lnkd.in/ehFMzBEi

⏰ Starting in an hour: The Art of Promoting Safer Gambling Tools! As part of the European Gaming and Betting Association (EGBA)s European Safer Gambling Week, we're excited to contribute to the #ESGW24 discussion with a webinar where Christofer Hagstedt will introduce an easy-to-use framework to help you enhance your approach to promoting your tools and providing the best possible experience for your customers. Register here on LinkedIn or via our webpage: https://lnkd.in/d4_vkcZX We hope to see you there!

Day three of European Safer Gambling Week is here 👏 We’re excited for today’s great lineup of events! Don’t miss the webinar "Safer Gambling Tools: Innovations, Effectiveness, and Best Practices", starting in 10 minutes, with Simo Dragicevic, Eduards Jakubovs, Stacy Harper, Jonathan Parke, and Dr Maris Catania. Register here: https://lnkd.in/eicftDvd We'll definitely be there! #ESGW24

It's day two of European Safer Gambling Week! 🎉 We asked Jakob Jonsson, researcher affiliated with Karolinska Institutet, and psychologist at Sustainable Gambling, to give his perspective on limits as a safer gambling measure: "Offering limit tools is a cornerstone of any safer gambling strategy. Mandatory limits are far more effective than voluntary ones, and for them to have an impact, they also need to be reasonable. Limits help players stay in control by sticking to their budgets and gambling only as much as they intend. For gambling operators, providing players with the option to set limits is a key component of preventive efforts. Limits can also play a crucial role as interventions for players showing signs of risky gambling behaviour." Don't miss out on the interesting lineup of events taking place throughout the week 👇 🔗 Find more information and register here: https://lnkd.in/ehFMzBEi #ESGW24

📣 It's the first day of European Safer Gambling Week! This important initiative organised by European Gaming and Betting Association (EGBA) brings together regulators, operators, harm prevention organisations, and other stakeholders from Europe's gambling sector to raise awareness and promote safer gambling practices. A variety of interesting events are planned throughout the week. 👉 Check out the full agenda and register here: https://lnkd.in/ehFMzBEi In support of this effort, we're hosting a webinar on "The Art of Promoting Safer Gambling Tools" this Thursday at 10 AM CET. In the webinar, Christofer Hagstedt will introduce a framework for effectively encouraging players to use safer gambling tools. After all, these tools can only make a difference when they are actively engaged with. Register on our webpage or here at LinkedIn: https://lnkd.in/d4_vkcZX We hope to see you there! #ESGW24

European Safer Gambling Week is almost here, and we're looking forward to take part in a lot of interesting events during the week. Don't miss the full #ESGW24 agenda on the European Gaming and Betting Association (EGBA) website to stay updated on everything happening throughout the week. As part of this important initiative, we're hosting a webinar titled 'The Art of Promoting Safer Gambling Tools', where Christofer Hagstedt will share actionable tips on effectively promoting safer gambling tools. 👉 Register for the event here on LinkedIn or on our website. 🔗 Find the registration link in the comments section!

European Gaming and Betting Association (EGBA) is hosting European Safer Gambling Week from 18–24 November, and we’re proud to be part of it! 🎉 To support this important initiative, we’re hosting a webinar: The Art of Promoting Safer Gambling Tools. About the webinar: Offering safer gambling tools to your customers is a key element of any safer gambling approach. But simply making them available on a gambling site or safer gambling page may not be the most effective way to capture players’ attention and encourage tool usage. Actively promoting the use of safer gambling tools has become an underrated art in the gambling industry. In this webinar, Christofer Hagstedt will introduce a practical framework to help you refine your approach to promoting safer gambling tools, ensuring the best possible experience for your customers. 👉 Register here on LinkedIn or on our homepage. 📌 Can’t make it live? Register anyway – we’ll send the recording to all registrants after the event. We look forward to seeing you there! #ESGW24