The Absolut Group

Artist who “took museum’s money and ran” on show at Warhol exhibition.   Visitors to the Spritmuseum, Stockholm, will get the opportunity to see the rediscovered Absolut Warhol ‘blue’ painting over the summer with the “Money on the Wall: Andy Warhol” exhibition extended until 14 September.   Several contemporary artists engaging with similar themes will also be on show, including Danish artist Jens Haaning, best known for his Take the Money and Run artwork – which led to him being sued! That happened after Haaning delivered two framed blank canvasses for an exhibition, rather than frames filled with the banknotes the museum had previously lent him.   Haaning’s adaption of his original piece “An Average Austrian Year Income” is on show at the Spritmuseum, and a wink to Warhol's dollar bill paintings and cow wallpaper. We recently caught up with the artist to discuss his influences, Andy Warhol and why he took the money and ran.   Read the full interview here: https://lnkd.in/dDZsiNVb #AbsolutVodka #AndyWarholFoundation

It's finally Saturday, but not just any Saturday – it’s Margarita Day! So, at this time of the year when we honor the undisputed brilliance of the margarita, why not do so with Altos from House of Tequila, the go-to tequila for crafting the perfect margarita? Recognized as the Best Tequila for Margaritas by the Brand Report, combining Altos with fresh lime juice is all you need to create the base for an unbeatable classic margarita. And with that base the sky is the limit: why not throw in some strawberry liqueur for a pink variation? Or spice things up with chili? Regardless of how you like your margarita, Altos is the tequila to make it shine, and today is the day. So happy Margarita Day everyone! 🥳

Axel brings MONKEY 47’s hyper-local approach to hospitality to life.   At MONKEY 47, it's not just about crafting exceptional gin – it's also about creating a truly local experience for visitors and supporting its neighbors. In the distillery’s restaurant, every ingredient has been sourced from within a 47-kilometer radius. Because sometimes, the best things are right around the corner.   ”I always knew we had high-quality ingredients – fruits, herbs, and so on – all around us,”  says Axel Klubescheidt, Brand Home & Education Manager at MONKEY 47.  During the pandemic, he began exploring the concept  to support local producers and celebrate the unique tastes of the Black Forest.   To learn more about the story behind MONKEY 47’s home and its local take on hospitality: https://lnkd.in/gKMxB3Hb   #MONKEY47 

Meet Roger Johansson, Product Compliance Manager at The Absolut Group (TAG).   When Roger took on a one-year contract at TAG in 2008, little did he know it would spark a career spanning over a decade and multiple roles. Starting as a chemist in the product development team at Absolut, he has since transitioned into regulatory and product compliance for multiple brands. Today, his expertise helps the company navigate complex regulatory landscapes globally.   What's your role at TAG?   “I currently work in Regulatory and Product Compliance. My primary responsibility is to ensure everything we manufacture and sell complies with regulations in the markets we operate in. This includes the product itself and its labelling, which varies significantly across countries.   Understanding how things work has always motivated me. I often find myself exploring why certain markets have specific rules, trying to uncover the reasoning behind them so we can align with them effectively. Working in the legal department, my background as a chemist in product development allows me to bring a unique perspective to the table.   What’s a recent project you appreciated working on?   “One of the most rewarding projects wrapped up this past spring. Our entire team worked on updating our product labelling to include QR codes, giving consumers access to detailed product information like ingredient lists and nutritional details. It was a massive undertaking, covering all our markets and involving over 280 different labels for Absolut products alone.   What made it special was the collaborative aspect. I got to work with colleagues from production, supply chain, and Pernod Ricard’s headquarters in Paris. Seeing everyone come together toward a shared goal was incredibly motivating. And knowing we’ve made it easier for consumers to access information feels great.”   Can you share a moment when you felt really proud of your work at TAG?   “The first time I saw a product I had worked on sitting on a store shelf was unforgettable. It was back in 2009, and I had been involved in nearly every step of the product development process. What’s bizarre is that I can’t recall if it was Absolut Tropical or Absolut Mango, but I can still picture the bottle! Anyway, it was a moment of pure pride – realizing that something I contributed to was out there in the world, being used and enjoyed.”   What's your view on the term conviviality?   “To me, conviviality shines through in collaborative projects where everyone is aligned toward a common goal. It’s about fostering an open atmosphere where ideas flow freely, and discussions are constructive. That culture really defines our workplace. You can approach anyone with anything.”   What's your favorite cocktail?   “I’d say Boulevardier – essentially a Negroni made with bourbon. That said, when I’m feeling nostalgic, I go for a White Russian. I’m the right age to have been influenced by The Big Lebowski, so it holds a special place in my heart.”

Impressing your Valentine’s Day date has never been simpler! With just two ingredients Ricardo Dynan created a Valentine’s Day cocktail that’s guaranteed to shine, but stress-free to prepare.   Combined with AJ Koefoed ’s bright raspberry lemonade, the fresh fruity tones of Absolut Wild Berri add a layer of quality to occasion without overcomplicating matters: top it off with a colourful garnish and let the flavour speak for itself.   Easy to mix, delightful to drink, and the perfect start to your Valentine’s evening. Happy Valentine’s Day everyone!   #ValentinesDay

KI NO BI’s new carbon-neutral distillery paves the way for future growth Japanese gin maker KI NO BI is gearing up for growth. Its new carbon-neutral distillery, set to open later this year, will increase The Kyoto Distillery’s capacity at least fivefold.   Although growth is the main reason behind the new distillery, it also has many benefits from a sustainability standpoint: a fully electrical boiler, state-of-the-art column stills (allowing a higher recycling rate from the distillation process), and the use of only fossil-free energy.   The intricate method of making KI NO BI, with its eleven botanicals distilled in six separate processes, is far more advanced than a typical gin. That process will never change according to Hiroyuki (Hiro) Nagai , Operations Director The Kyoto Distillery, despite the fact that the new distillery will raise the bar in terms of efficiency: “If we were only after efficiency, we could put everything in one still and cook it once. But we want to stick to the KI NO BI style”.   As shown in the pictures, construction of the distillery began last June after a traditional Japanese ground-breaking ceremony was held at the new site. The ceremony involved a Shinto Shrine master blessing the ground to ensure smooth construction and the distillery's prosperous future. Find out more about KI NO BI’s new distillery in this full interview with Hiro Nagai: https://lnkd.in/d2CbnXMH   #KINOBI #Kyoto

MONKEY 47 collaborates with film prop designer Annie Atkins for brand refresh.   Our ultra-premium dry gin from the heart of Germany’s Black Forest has launched a visual refresh that celebrates its pioneering spirit, eccentricity and meticulous craftsmanship. And at the heart of this ‘new brand’ world is a “wunderbar” wallpaper, created by Annie Atkins, the award-winning graphic designer who is famed for bringing filmmakers’ imagination to life. Annie’s colourful and whimsical design paints a revelatory world of invention filled with architectural optical illusions and clever oxymorons – where contradictions and unlikely combinations have meaning. Copper column stills emerge from behind the glossy-green forest fir trees representing the beating heart of the MONKEY 47 distillery, while intellectually inquisitive monkeys swing from vines adorned with vibrant berries and fruits amid prancing stags, flying cuckoos and hidden alpacas. We caught up with Ludivine Catrice, Creative Strategy and Design Director, Pernod Ricard and Lea Zobernig, MONKEY 47's Global Marketing Manager to discuss the brand refresh, its collaboration with Annie Atkins and how it will be brought to life at bars around the world. You can read more about the refresh here: https://lnkd.in/dC7V57c3 #Monkey47

Meet Luisa Fernanda Jiménez García, Global Senior Brand Manager at House of Tequila   Luisa is a 32-year-old Mexican with a deep love for Mexican culture and a passion for tequila – in other words, a perfect ambassador for House of Tequila. In her role as Global Senior Brand Manager for Altos Tequila, she’s responsible for defining and planning the brand’s development on a strategic and tactical level, while making sure plans are successfully implemented across global markets.   What’s a standout project you’ve recently worked with?   Altos is going through a series of exciting changes that aim to strengthen the brand, stand out in the category, and cut through the noise. Over the past months, I have been involved in this ambitious project, and I can’t wait to soon be able to communicate more about it. So, stay tuned – big news is coming soon!   What has been your proudest moment at TAG?   Leading the development of the group’s first Tequila RTD (ready-to-drink), Altos Margarita, exclusively launched in Australia and New Zealand, was an incredible journey. Not least because the tequila category’s denomination of origin comes with such specific regulations, which adds an extra layer of complexity. After months of dedicated work, we successfully launched the product last year, and it has shown an outstanding performance in its initial months.   How does the idea of conviviality manifest itself at work for you and your colleagues?   It shows up in our strong sense of community as a team. We truly enjoy supporting each other and celebrating our collective achievements. Conviviality is at the core of how we connect, collaborate, and grow together.

This year marks the 50th anniversary of Pernod and Ricard joining forces – a union of two family businesses with legacies of excellence, and reputations for quality dating as far back as the 1800s.   In the half century since, Pernod Ricard has undergone an extraordinary growth journey. A range of iconic brands has carefully and successively been brought into the portfolio, welcoming much-loved names from the US to Ireland, Asia, Scandinavia and beyond.   It's a remarkable story of ambition, care for brand heritage, and not least, enduring family values.   Watch our video retrospective and explore the evocative tale of 50 years of conviviality for Pernod Ricard. Joyeux anniversaire!

An ode to Art Deco and timelessness: Elyx Vodka’s new bottle evokes the prohibition era and pays tribute to the brilliance of copper.   At the heart of Elyx Vodka’s liquid silk mouthfeel is the inimitable 1920s copper still which plays a key part in the distillation process.   This unique vintage still, in which slow-growing winter wheat is carefully and manually distilled, delivers results that simply deserve to be savoured.   It is only fitting that Elyx Vodka’s bottle now tells this unique story. Studying the contours and features reveals a range of details, evoking everything from speakeasys and the prohibition, to Art Deco and the wonders of single estate winter wheat.   We caught up with Clara Guillon to find out more about the process behind creating an exceptional new bottle for an exceptional drink: https://lnkd.in/dg-Vm3RZ   #ElyxVodka